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  • 01 Mar 2006
  • News

The Little Ice-Cream Company That Could

snacks are the company’s most recent innovations.) By mid-1994, Dreyer’s fulfilled its dream of becoming the leading premium ice-cream brand in the United States — a mixed blessing. “As we approached a... View Details
Keywords: Roger Thompson; Food Manufacturing; Manufacturing
  • 23 Jul 2012
  • Research & Ideas

Book Excerpt: ‘Talk, Inc.’

or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great deal in return. Through... View Details
Keywords: Re: Boris Groysberg
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

sustainable food future. We’re engineering microalgae to be sustainable and cost-efficient substitutes for palm oils. TROVEMarketCaroline Walton, MBA 2023; Andrew Morgan, MBA 2023The packaged food industry wastes $30-50 billion worth of inventory each year! Trove... View Details
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details
Keywords: by Manda Mahoney
  • Profile

Jason A. Kilar

fully separate company with its own culture and structure. We decided that ultimately Hulu was going to be a place for very premium content. I had written the business plan for Amazon to get into video back in 1997 and ultimately, I was... View Details
  • 28 Jun 2011
  • First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

remains to be seen, she added. Although some sites such as Yahoo! include premium services that require fees or subscriptions, the largest business model by far is advertising: a $45 billion industry globally that has been growing about... View Details
Keywords: by Martha Lagace
  • 22 May 2012
  • First Look

First Look: May 22

compete on the basis of brands and reputation, and in sectors where companies' products significantly depend upon extracting large amounts of natural resources. Download the paper: http://www.hbs.edu/research/pdf/12-035.pdf The... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Serafeim, George Abstract—Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation View Details
Keywords: Dina Gerdeman
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
  • 25 Oct 2016
  • First Look

October 25, 2016

insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity... View Details
Keywords: Sean Silverthorne
  • 26 Nov 2013
  • First Look

First Look: November 26

find that GPs are associated with higher expected acquisition premiums and that this association is at least partly due to the effect of GPs on executive incentives. However, we also find that firms that adopt GPs experience negative... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

questions and concerns. Placing value only on getting things right the first time, organizations are unable to take the risks necessary to improve and evolve. By contrast, firms that put a premium on what Edmondson calls... View Details
Keywords: Martha Lagace
  • 08 Nov 2016
  • First Look

November 8, 2016

Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

management. We find a large effect: pre-Reg FD the return premium from school ties was 8.16% per year, while post-Reg FD the return premium was nearly zero and insignificant. Download the paper:... View Details
Keywords: Martha Lagace
  • 20 Sep 2011
  • First Look

First Look: September 20

W. Toffel, and Stephanie van SiceHarvard Business School Case 611-049 Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a... View Details
Keywords: Sean Silverthorne