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- All HBS Web
(1,865)
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- Research (1,283)
- Events (18)
- Multimedia (9)
- Faculty Publications (669)
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- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 2020
- News
Invest in the New Abnormal
need to adjust to the new reality that customers prefer not to come into their stores. B2C firms must enhance their delivery and pickup options and provide incentives [such as rewards points for using a mobile app] to customers to... View Details
- 01 Jun 2004
- News
Baker’s Man of Steel
cabin. “When I get out, I still don’t feel like talking.” Some of the newer cranes are computerized, but Delaney prefers to do the job by feel — something he’s well qualified to do. “Too long,” he answers, when asked how long he’s been a... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
made promises that reality couldn’t keep, such as claiming Lucky Strikes (“Reach for a Lucky instead of a sweet”) improved throat health. He preferred to do business directly with chief executives and made many powerful and lasting... View Details
- 01 Oct 2000
- News
MBA Cohorts Will Merge Next Year
outstanding educational experience, stimulating innovation and change in the MBA Program, and providing valuable experience and learning about program delivery." While the decision to discontinue the cohort system was based on a number of factors, the View Details
- 01 Dec 2003
- News
Nonprofits: Choosing a Path for Growth
Duke-based colleague Beth Battle Anderson found that many nonprofits that had expanded or were considering doing so preferred the branch model, even though it is characterized by slower growth. To learn more, Baker Library’s Carla Tishler... View Details
- 01 Mar 2006
- News
Drive-In Nation
pressured to move quickly to improve its products and attract more buyers. Snow adds that in their factories, the Japanese often prefer to customize existing systems and equipment rather than installing the latest fancy technology. “Their... View Details
- 30 Jan 2021
- News
Finding a Fresh Approach to Dry Cleaning
houses, a quilt that was hand-sewn by a former first lady, and the flag from the booth at Ford’s Theatre where President Lincoln was shot. He relies on the skills of long-term employees to deliver these specialized services, such as using a bar-code system to track a... View Details
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
from HBS is a determinant of how connected alumni feel. While alumni farther away feel less connected to the School, in locations where there is a smaller group of alumni, there is a stronger sense of community and engagement. View Details
- 01 Sep 2020
- News
3-Minute Briefing: Mark Mason (MBA 1995)
CFO, Gary Crittenden, asked me to become CFO for Citi Holdings right at the beginning of the financial crisis. He told me: “Careers are defined in times of crisis.” I said, “You want me to be CFO of a bad bank?” and he said, “I prefer you... View Details
- 01 Dec 1999
- News
New Jakurski Chair Supports Research in Global Finance
given were expressed in a citation presented at the dinner by Dean Clark. In its concluding paragraph, the citation read, "The André R. Jakurski Professorship was created 'to support a senior faculty member whose primary area of study is in global finance, with a View Details
- 01 Jun 1997
- News
Carla Small
counselor at a children's center confirmed her interest in family care but also made her realize that she preferred to approach the field "from a business angle." In 1988, she left Leo Burnett to follow her heart. Small soon discovered... View Details
Keywords: Linda Goodspeed
- 01 Jun 2011
- News
The House that Howard Built
about entrepreneurship as an opportunity. As young faculty colleagues, he and Stevenson had become friends. “Howard was a curious, interesting, independent kind of guy,” says McArthur. “He preferred to pursue what interested him,... View Details
- 01 Mar 2010
- News
Lords of Strategy
had done. Instead, what Gluck did was take the world’s most prestigious and self-confident consulting firm, McKinsey & Company, and revolutionize it. Gluck joined The Firm (McKinsey preferred upper-case designation for itself) in 1967... View Details
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and America While American... View Details
- 01 Mar 2013
- News
RallyPoint a Winner
in which "introducing themselves and creating a network aren't necessarily skills they've cultivated." A free-to-veterans service, RallyPoint is also good news for the Defense Department—which annually reimburses states some $1 billion for veteran unemployment... View Details
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
our credit card or for users who choose not to connect a card and would prefer to answer questions instead. How do we make those estimates more accurate or how do we account for things like the fact that a grocery bill should be... View Details
- 01 Sep 2008
- News
Balanced Equation
still true today: eBay enables users to trade with other people without regard to time and distance. It makes inefficient markets efficient. What kind of communications devices do you use? I may be the last person on earth who does not have a BlackBerry. I View Details
- 01 Sep 2011
- News
Just Doing His Job
Malaysia’s Petronas Towers may be among the tallest structures in the world, but the man chiefly responsible for building them prefers to keep a low profile. Describing Tatparanandam Ananda Krishnan (MBA ’64) as an individual who “guards... View Details