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- All HBS Web
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- News (264)
- Research (1,284)
- Events (18)
- Multimedia (9)
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- 01 Sep 2013
- News
Who Are We?
inject carbonation, and add syrup to create something major brands would prefer the public see as a divine creation. And he offers a prediction: In five years, consumers will be able to make all of their favorite brands in the comfort of... View Details
- 19 Aug 2017
- News
Getting Off the Well-worn Farm Track
preferences will be in the future, and to make sure that we have the land portfolio that caters to that," he told the New Zealand Herald. Citing the advent of synthetic meat and the growing demands of a world population expected to hit 10... View Details
- 06 Dec 2021
- News
Rescue & Recovery
more focus and intention to the organization’s future state. Over a two-hour strategy session with the McKinsey team and her regional directors in August, McKenna takes notes in a Moleskine notebook. (She prefers the ones lined with graph... View Details
- 01 Oct 1996
- News
Leading In a New Era
equation" seems to be at the forefront of each of their leaders' minds. "I really believe that the most important competitive element a company has are the people who work in it," notes Boise Cascade's Harad. Harad prefers to lead by... View Details
Keywords: Nancy O. Perry
- 01 Jun 2011
- News
Four-Letter Word
government was given up to $250 billion to buy preferred shares in more than 500 banks to bolster their financial health,” the Times reported. “Mr. Miller and his colleagues pulled many all-nighters in working out the details of the... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 2020
- News
Invest in the New Abnormal
need to adjust to the new reality that customers prefer not to come into their stores. B2C firms must enhance their delivery and pickup options and provide incentives [such as rewards points for using a mobile app] to customers to... View Details
- 01 Jun 2004
- News
Baker’s Man of Steel
cabin. “When I get out, I still don’t feel like talking.” Some of the newer cranes are computerized, but Delaney prefers to do the job by feel — something he’s well qualified to do. “Too long,” he answers, when asked how long he’s been a... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
made promises that reality couldn’t keep, such as claiming Lucky Strikes (“Reach for a Lucky instead of a sweet”) improved throat health. He preferred to do business directly with chief executives and made many powerful and lasting... View Details
- 01 Oct 2000
- News
MBA Cohorts Will Merge Next Year
outstanding educational experience, stimulating innovation and change in the MBA Program, and providing valuable experience and learning about program delivery." While the decision to discontinue the cohort system was based on a number of factors, the View Details
- 01 Dec 2003
- News
Nonprofits: Choosing a Path for Growth
Duke-based colleague Beth Battle Anderson found that many nonprofits that had expanded or were considering doing so preferred the branch model, even though it is characterized by slower growth. To learn more, Baker Library’s Carla Tishler... View Details
- 01 Sep 2020
- News
3-Minute Briefing: Mark Mason (MBA 1995)
CFO, Gary Crittenden, asked me to become CFO for Citi Holdings right at the beginning of the financial crisis. He told me: “Careers are defined in times of crisis.” I said, “You want me to be CFO of a bad bank?” and he said, “I prefer you... View Details
- 01 Jun 1997
- News
Carla Small
counselor at a children's center confirmed her interest in family care but also made her realize that she preferred to approach the field "from a business angle." In 1988, she left Leo Burnett to follow her heart. Small soon discovered... View Details
Keywords: Linda Goodspeed
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and America While American... View Details
- 01 Mar 2013
- News
RallyPoint a Winner
in which "introducing themselves and creating a network aren't necessarily skills they've cultivated." A free-to-veterans service, RallyPoint is also good news for the Defense Department—which annually reimburses states some $1 billion for veteran unemployment... View Details
- 01 Sep 2011
- News
Just Doing His Job
Malaysia’s Petronas Towers may be among the tallest structures in the world, but the man chiefly responsible for building them prefers to keep a low profile. Describing Tatparanandam Ananda Krishnan (MBA ’64) as an individual who “guards... View Details
- 01 Dec 2009
- News
Faculty Research Online
“I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences When people behave in ways that might appear selfish, prejudiced, or perverted, they employ a host of strategies designed to justify questionable... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
which is the case for most developing markets, so going niche is not an especially stable model. And as your base gets larger, having a grasp of the data and understanding of consumers’ diverse preferences becomes even more important.” View Details