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  • All HBS Web  (9,040)
    • People  (27)
    • News  (2,307)
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  • August 2013
  • Case

Pixability: Bettina's Board Walk

By: Noam Wasserman and Yael Braid

Description: Bettina Hein, founder-CEO of Pixability, is meeting with her board of directors to discuss her startup's fundraising prospects and the recent strategic pivot. Though Bettina loves the entrepreneurial exhilaration of "riding a rollercoaster every day,"... View Details

Keywords: Corporate Governance; Board Of Directors; Power And Influence; Entrepreneurship; Negotiation
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Wasserman, Noam, and Yael Braid. "Pixability: Bettina's Board Walk." Harvard Business School Case 814-021, August 2013.
  • May 2011 (Revised January 2012)
  • Supplement

OPOWER: Increasing Energy Efficiency through Normative Influence (B)

By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
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Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
  • October 2019 (Revised December 2019)
  • Case

Swizz Beatz and Alicia Keys: A Power Couple

By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys... View Details
Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
  • 2010
  • Article

Power, Social Influence and Organizational Change: A Network Perspective

By: Julie Battilana and Tiziana Casciaro
Keywords: Organizations; Change; Perspective
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Battilana, Julie, and Tiziana Casciaro. "Power, Social Influence and Organizational Change: A Network Perspective." Academy of Management Best Paper Proceedings (2010).
  • 2021
  • Working Paper

Dirty Money: How Banks Influence Financial Crime

By: Joseph Pacelli, Janet Gao, Jan Schneemeier and Yufeng Wu
On September 21st, 2020, a consortium of international journalists leaked nearly 2,500 suspicious activity reports (SAR) obtained from the U.S. Financial Crimes Enforcement Network, exposing nearly $2 trillion of money laundering activity. The event raises important... View Details
Keywords: Financial Institutions; Crime and Corruption; Policy
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Pacelli, Joseph, Janet Gao, Jan Schneemeier, and Yufeng Wu. "Dirty Money: How Banks Influence Financial Crime." Working Paper, July 2021.
  • January 2018 (Revised January 2019)
  • Case

Panoramic Power

By: Paul Gompers and Silpa Kovvali
Keywords: Entrepreneurial Finance; Entrepreneurial Ventures; Energy Management; Energy; Israel
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Gompers, Paul, and Silpa Kovvali. "Panoramic Power." Harvard Business School Case 818-072, January 2018. (Revised January 2019.)
  • June 1990
  • Case

Calizona Valley Power and Light Co.

By: Stephen A. Greyser and Norman Klein
Keywords: Utilities Industry
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Greyser, Stephen A., and Norman Klein. "Calizona Valley Power and Light Co." Harvard Business School Case 590-128, June 1990.
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School, created the charts above. [Image: Deagreez] Related Reading The Powerful Strategic Tool Companies Should... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • March 2000 (Revised July 2000)
  • Background Note

Power to Persuade, The

Presents tools for undertaking five core persuasion tasks: 1) mapping the influence landscape, 2) shaping perceptions of interests, 3) shaping perceptions of alternatives, 4) gaining acceptance for tough decisions, and 5) persuading at a distance. View Details
Keywords: Management Skills; Power and Influence
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Watkins, Michael D. "Power to Persuade, The." Harvard Business School Background Note 800-323, March 2000. (Revised July 2000.)
  • 2014
  • Chapter

Corporate Power and the Public Good

By: Lynn S. Paine
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Paine, Lynn S. "Corporate Power and the Public Good." Chap. 2 in Corporations and Citizenship, edited by Greg Urban. Philadelphia: University of Pennsylvania Press, 2014.
  • February 2022
  • Article

How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance

By: Tsedal Neeley and Sebastian Reiche
We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details
Keywords: Leadership; Leadership Style; Global Range; Relationships; Rank and Position; Power and Influence; Cross-Cultural and Cross-Border Issues
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Neeley, Tsedal, and Sebastian Reiche. "How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance." Academy of Management Journal 65, no. 1 (February 2022): 11–34.
  • Article

Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race

By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
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Norton, Michael I., Joseph A. Vandello, Andrew Biga, and John M. Darley. "Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race." Social Cognition 26, no. 1 (2008): 102–111.
  • 2021
  • Article

Fair Influence Maximization: A Welfare Optimization Approach

By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe
Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed... View Details
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Rahmattalabi, Aida, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice, and Milind Tambe. "Fair Influence Maximization: A Welfare Optimization Approach." Proceedings of the AAAI Conference on Artificial Intelligence 35th (2021).
  • 01 Apr 2011
  • Working Paper Summaries

When Power Makes Others Speechless: The Negative Impact of Leader Power on Team Performance

Keywords: by Leigh Plunkett Tost, Francesca Gino & Richard P. Larrick
  • December 2007
  • Article

Private Power in Indonesia

By: Louis T. Wells
The Asian Currency Crisis led to the collapse of agreements Indonesia had negotiated for private electric power only a few years earlier. The ensuing struggle meant bad publicity and several hundred million dollars in costs for Indonesia. As Indonesia in 2007 was... View Details
Keywords: Energy Generation; Government Legislation; Knowledge Management; Knowledge Sharing; Risk Management; Agreements and Arrangements; Business and Government Relations; Indonesia
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Wells, Louis T. "Private Power in Indonesia." Bulletin of Indonesian Economic Studies 43, no. 3 (December 2007): 341–364.
  • October 2010
  • Article

Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance

By: Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap
Humans and other animals express power through open, expansive postures and powerlessness through closed, constrictive postures. But can these postures actually cause power? As predicted, results revealed that posing in high-power (vs. low-power) nonverbal displays... View Details
Keywords: Risk and Uncertainty; Nonverbal Communication; Behavior; Decision Choices and Conditions; Gender; Power and Influence
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Carney, Dana R., Amy J.C. Cuddy, and Andy J. Yap. "Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance." Psychological Science 21, no. 10 (October 2010): 1363–1368.
  • 08 Feb 2008
  • Working Paper Summaries

Psychological Influence in Negotiation: An Introduction Long Overdue

Keywords: by Deepak Malhotra & Max H. Bazerman
  • December 1994
  • Supplement

Anne Livingston and Power Max Systems (C-2): Building Role Credibility

Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details
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Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (C-2): Building Role Credibility." Harvard Business School Supplement 395-071, December 1994.
  • May–June 2018
  • Article

The Surprising Power of Questions

By: Alison Wood Brooks and Leslie K. John
Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details
Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness
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Brooks, Alison Wood, and Leslie K. John. "The Surprising Power of Questions." Harvard Business Review 96, no. 3 (May–June 2018): 60–67.
  • November 2019
  • Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
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Jachimowicz, Jon M., Shannon Duncan, Elke U. Weber, and Eric J. Johnson. "When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects." Behavioural Public Policy 3, no. 2 (November 2019): 159–186.
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