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- Faculty Publications (3,024)
Show Results For
- All HBS Web
(7,496)
- People (37)
- News (1,713)
- Research (4,608)
- Events (43)
- Multimedia (59)
- Faculty Publications (3,024)
- September 2001
- Article
The Emerging Position of the Internet as an Advertising Medium
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "The Emerging Position of the Internet as an Advertising Medium." Netnomics 3, no. 2 (September 2001): 129–148.
- October 2021
- Case
Siemens Energy - Positioning an Energy Giant for the Future
By: Jurgen Weiss and Tonia Labruyere
Weiss, Jurgen, and Tonia Labruyere. "Siemens Energy – Positioning an Energy Giant for the Future." Harvard Business School Case 722-014, October 2021.
- August 2023
- Supplement
Zurich Insurance (B): Re-Establishing a Leading Market Position in Retail
By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Freser, Karolin Frankenberger and Ana Procopio Schoen
Casadesus-Masanell, Ramon, Stefano Brusoni, Claudio Freser, Karolin Frankenberger, and Ana Procopio Schoen. "Zurich Insurance (B): Re-Establishing a Leading Market Position in Retail." Harvard Business School Supplement 724-365, August 2023.
- January 2007 (Revised December 2008)
- Teaching Note
Mercy Corps: Positioning the Organization to Reach New Heights (TN)
By: Allen S. Grossman and Caroline Joan King
Keywords: Nonprofit Organizations
- Article
Competing with a Goliath
By: Jill Avery
A Peruvian apparel company struggles to position itself against a global brand. View Details
Keywords: Brand Management; Brand Positioning; Competitive Positioning; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Peru; Latin America; South America
Avery, Jill. "Competing with a Goliath." Harvard Business Review 94, no. 10 (October 2016): 117–121.
- Article
Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position
By: Julie Battilana
Battilana, Julie. "Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position." Academy of Management Annual Meeting Proceedings (2007).
- 3 Aug 2007 - 8 Aug 2007
- Conference Presentation
Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position
By: Julie Battilana
- June 1983
- Article
Elicitation of Honest Preferences for the Assignment of Individuals to Positions
By: Dutch Leonard
Leonard, Dutch. "Elicitation of Honest Preferences for the Assignment of Individuals to Positions." Journal of Political Economy 91, no. 3 (June 1983): 461–479.
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.
By: Joseph L. Bower
Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
- January – March 2006
- Article
The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth
By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
Keywords: Growth and Development
Brush, Candida G., Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene, and Myra M. Hart. "The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth." Venture Capital 8, no. 1 (January–March 2006): 15–31.
- 2004
- Working Paper
The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth
By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and Myra M. Hart
- August 1999
- Article
Positive Illusions and Biases of Prediction in Mutual Fund Investment Decisions
By: D. A. Moore, T. R. Kurtzberg, C. R. Fox and M. H. Bazerman
Moore, D. A., T. R. Kurtzberg, C. R. Fox, and M. H. Bazerman. "Positive Illusions and Biases of Prediction in Mutual Fund Investment Decisions." Organizational Behavior and Human Decision Processes 79, no. 2 (August 1999): 95–114.
- 2007
- Working Paper
Initiating Divergent Organizational Change: The Enabling Role Of Actors' Social Position
By: Julie Battilana
Battilana, Julie. "Initiating Divergent Organizational Change: The Enabling Role Of Actors' Social Position." Harvard Business School Working Paper, No. 07-053, February 2007.
- 1999
- Chapter
Weak ties and the positional determinants and outcomes of semiconductor alliances.
Stuart, Toby E., and Joel Podolny. "Weak ties and the positional determinants and outcomes of semiconductor alliances." In The Management of Durable Relations: Theoretical and Empirical Models for Households and Organizations, edited by W. Raub and J. Weesie. New York: Aldine de Gruyter, 1999.
- 29 Jan 2025
- Podcast
Positive prompts: Sal Khan on AI in the classroom and beyond
Will the technology democratize access to world-class education or increase inequality? Khan's journey from highly informed skeptic to champion of ethical AI. The HBS graduate and Khan Academy founder explains his nonprofit's pioneering strategy. Also, workforce... View Details
- 18 Nov 2003
- Other Presentation
The U.S. Homebuilding Industry and The Competitive Position of Large Builders
Strategy presentation at the Centex Investor Conference, New York. Topics include: The structure of the homebuilding industry, the competitive advantages of large homebuilders, market assessment of homebuilding versus other industries and the role of investors in... View Details
Porter, Michael E. "The U.S. Homebuilding Industry and The Competitive Position of Large Builders." Centex Investor Conference, New York, NY, November 18, 2003.
- October 2014
- Article
The Promise of Positive Optimal Taxation: Normative Diversity and a Role for Equal Sacrifice
A prominent assumption in modern optimal tax research is that the objective of taxation is Utilitarian. I present new survey evidence that most people disagree with this assumption, preferring tax policies based at least in part on a classic alternative objective: the... View Details
Weinzierl, Matthew. "The Promise of Positive Optimal Taxation: Normative Diversity and a Role for Equal Sacrifice." Journal of Public Economics 118 (October 2014): 128–142. (Also NBER Working Paper Series, No. 18599.)
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)
By: Joseph L. Bower
Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.
- April 2008
- Teaching Note
TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial (Brief Case)
By: Michael Beer and Sunru Yong
Teaching note to case #2184 View Details