Publications

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs.... View Details

Keywords: by Sarah Jane Gilbert; Sports

June 2020
Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

April 2016 (Revised June 2019)
Case

The Walt Disney Studios

By: Anita Elberse

In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details

2009
Chapter

R&D Project Selection and Portfolio Management: A Review of the Past, a Description of the Present, and a Sketch of the Future

By: D. Brunner, L. Fleming, A. MacCormack and D. Zinner

Keywords: Research and Development; Projects; Innovation and Management; Decision Making

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

12 Mar 2012
Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

It's getting a little less lonely at the top. So says recent research that reports a dramatic change in the top management structure of large US firms. According to a survey of some 300 Fortune 500 companies, the number of View Details

Keywords: by Carmen Nobel

January 2017
Teaching Note

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev

Priya Paul, chairwoman of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the... View Details

Keywords: Brand Management; Brand Positioning; Brand Portfolio Strategy; Brand Architecture; Brand Repositioning; Target Market; Hospitality; Hotel Industry; Marketing; Brands and Branding; Marketing Strategy; Service Delivery; Travel Industry; Service Industry; India; Asia

Teaching Interest

Overview

By: Dante Roscini

Over the past decade, I have taught the course Business, Government and the International Economy, part of the required curriculum in the MBA program and the course Managing International Trade and Investment, part of the elective curriculum for second-year MBAs. View Details

Keywords: Trade; Investment; Foreign Direct Investment; Portfolio Investment; Risk Assessment; Political Economy; Globalized Firms And Management

Web

Investment Management and Capital Markets - Course Catalog

HBS Course Catalog Investment Management and Capital Markets Course Number 1446 Professor Luis Viceira Assistant Professor Emil Siriwardane Fall; Q1Q2; 3.0 credits 28 sessions Exam IMCM is suitable for all students interested in gaining a... View Details

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Relevance in the Study of Management from London Business School. 2018 Lauren H. Cohen : Winner of the 2018 Crowell Memorial Prize For the Best Paper on Quantitative Investing from PanAgora Asset Management... View Details

30 Mar 2015
Research & Ideas

Managing the Family Business: Preparing to Sell

cycle(s) and get ahead of the curve. They understand the family's cash needs, now and in the future, along with its true strengths and weaknesses. They want to educate themselves about the differences between families with operating businesses and post-liquidity... View Details

Keywords: by Jonathan Pellegrin; Food & Beverage; Retail

October 2023
Case

Leading Transformation at IHCL

By: Krishna G. Palepu, V.G. Narayanan and Malini Sen

In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven... View Details

Keywords: Turn Around Management; Hospitality Industry; Brand Management; Financial Strategy; Business Model; Restructuring; Asset Management; Leadership Style; Crisis Management; Brands and Branding; Product Positioning; Segmentation; Asia; India

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

skills, as HBS faculty and recent alumni explain in the following course profiles. Entrepreneurial Management Associate Professor Amar Bhide keeps a slide rule tacked above his office desk. "Although I don't use it anymore," he explains,... View Details

February 2003 (Revised August 2005)
Case

UCB (A): Managing Information for Globalization and Innovation

By: F. Warren McFarlan and Brian DeLacey

This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT. View Details

Keywords: Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels

13 Nov 2006
Working Paper Summaries

A New Framework for Analyzing and Managing Macrofinancial Risks of An Economy

Keywords: by Dale F. Gray, Robert C. Merton & Zvi Bodie

March 2004 (Revised July 2004)
Case

UCB: Managing Information for Globalization and Innovation (A) (Abridged)

By: F. Warren McFarlan and Brian DeLacey

A medium-size European manufacturer of pharmaceuticals and chemicals faces a number of information strategy issues. The case focuses on the issues of coordinating international IT activities and day-to-day operations as well as balancing the company's IT applications... View Details

Keywords: Innovation and Invention; Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

Introduction to Credential of Leadership, Impact, and Management in Business (CLIMB) Our Most Comprehensive Offering 5 pre-set courses + 2 electives + a capstone project. Choose from the New Leader or Experienced Leader learning paths.... View Details

2011
Book

Dirección estratégica en países emergentes: Elementos fundamentales para plantear el crecimiento de las empresas latinoamericanas [Strategic management in emerging countries: Fundamental tools to plan the growth of Latin American firms]

By: Roberto Vassolo and Luciana Silvestri

This book seeks to help managers in emerging economies formulate and implement strategy, design their organizational structure, and nurture their organization's identity as part of an integrated, holistic process. Chapters cover classic topics such as industry analysis... View Details

Keywords: Organizational Identity; Organizational Alignment; Emerging Economies; Strategy; Business or Company Management; Organizational Structure; Organizational Culture; Developing Countries and Economies