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- All HBS Web (371)
- Faculty Publications (49)
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- September 1992 (Revised March 1993)
- Case
Empresas ICA and the Mexican Road Privatization Program
By: Willis M. Emmons III and Monica Brand
Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico
Emmons, Willis M., III, and Monica Brand. "Empresas ICA and the Mexican Road Privatization Program." Harvard Business School Case 793-028, September 1992. (Revised March 1993.)
- May 1995
- Background Note
Note on Product Liability
By: Willis M. Emmons III, Monica Brand and Greg Keller
This note provides an overview to the evolution and current state of product liability law in the United States. View Details
Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States
Emmons, Willis M., III, Monica Brand, and Greg Keller. "Note on Product Liability." Harvard Business School Background Note 795-049, May 1995.
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning and message delivery are core to all successful View Details
Keywords: by John Quelch
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
forthcoming Economic Journal (Royal Economic Society) Increasing the Electoral Participation of Immigrants: Experimental Evidence from France By: Pons, Vincent, and Guillaume Liegey Abstract—Improving the political participation of... View Details
Keywords: Carmen Nobel
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
political risk, only recovered ownership of the Nivea brand in the United States and Britain in 1973 and 1992 respectively. Neither contracts nor trust could protect German firms from the consequences of the... View Details
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
Administration in the Strategy unit at Harvard Business School. “No one had relationships with the parliamentarians—he built his business in part around this opportunity.” “No one had relationships with the parliamentarians—he built his business in part around this... View Details
Keywords: by Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political... View Details
Keywords: Sean Silverthorne
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
technologies, electronic cigarettes were developed by small entrepreneurs with brand names like Logic eCig (founded 2010), Blu (2009), and NJOY (2006). By 2013, according to the case study, the e-cigarette category featured more than 200... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
unlikely to suffice. Many voters are now looking not just for problem-solving skills but for specific policy solutions that hold up under scrutiny.Third, Trump is under-leveraging Twitter. Though he feeds his followers a continuing diet of controversial tweets that... View Details
Keywords: by John Quelch and Thales Teixeira
- 02 Apr 2013
- First Look
First Look: April 2
care needs to go "beyond the pill" and systematically integrate combinations of treatments. We discuss the implications of this approach for organizational and business models in the pharmaceutical industry. 2006 World Politics... View Details
Keywords: Sean Silverthorne
- 15 Mar 2011
- First Look
First Look: March 15
That They Are Now Losing Authors:Michael I. Norton and Samuel R. Sommers Publication:Perspectives on Psychological Science (forthcoming) Abstract Although some have heralded recent political and cultural developments as signaling the... View Details
Keywords: Sean Silverthorne
- August 2008 (Revised May 2009)
- Background Note
Note on Generic Drugs in the European Union
By: Robert C. Pozen and Elizabeth M. Leonard
Rules governing the introduction of generic drugs in U.S. and EU have some similarities but significant differences because of the Hatch-Waxman Act in the U.S. View Details
Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Health Care and Treatment; Trademarks; Brands and Branding; Pharmaceutical Industry; European Union; United States
Pozen, Robert C., and Elizabeth M. Leonard. "Note on Generic Drugs in the European Union." Harvard Business School Background Note 309-019, August 2008. (Revised May 2009.)
- 13 May 2008
- First Look
First Look: May 13, 2008
search for solutions. BP successfully reduced its own carbon emissions, and championed cap-and-trade style regulation over taxation or command-and-control. Despite this progress, as the climate issue gains in political prominence and the... View Details
Keywords: Martha Lagace
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their firms’ bottom lines. Business leaders like Tim Cook of Apple, Howard Schultz of Starbucks, and Marc Benioff of... View Details
Keywords: Sean Silverthorne
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize View Details
Keywords: Dina Gerdeman