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October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

March 2013 (Revised April 2014)
Case

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer

The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details

Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Retail Industry; Publishing Industry; North America

January 2014 (Revised March 2014)
Case

SAP 2014: Reaching for the Cloud

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy... View Details

Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany

March 2020 (Revised June 2023)
Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga

Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details

Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms

October 2019 (Revised October 2019)
Case

Epic Games

By: Andy Wu and Christopher Zhang

Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive... View Details

Keywords: Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry

January 2014
Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith

In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details

Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry

November 2015
Case

Upwork: Reimagining the Future of Work

By: Feng Zhu, Rory McDonald, Marco Iansiti and Aaron Smith

Upwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online... View Details

Keywords: Platforms; Employment; Digital Platforms; Market Transactions; Business Processes; Information Technology; Internet and the Web; Job Search

March 2018 (Revised October 2019)
Supplement

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)

By: Feng Zhu, Weiru Chen and Shirley Sun

Supplements the (A) case. View Details

Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China

February 2021
Article

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

By: Grace Gu and Feng Zhu

As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details

Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms

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September 2016 (Revised February 2017)
Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli

In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

Summing Up Platform leadership, the process by which base technologies are developed and on which innovations created by many entrepreneurs can be based, may be characteristic of the knowledge economy. But it isn't new, at least to... View Details

Keywords: by James Heskett

March 2013
Article

Do You Really Want to Be an eBay?

By: Andrei Hagiu and Julian Wright

Most companies that serve as intermediaries between buyers and sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay),... View Details

Keywords: Multi-sided Platforms; Business Models; Strategy; Digital Platforms

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21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

financial crises, and weak intellectual property rights. HBS professors Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: A Road Map for Strategy and Execution (Harvard Business Press), offer an... View Details

Keywords: by Martha Lagace

June 2013
Background Note

Mobilizing an Online Business

By: Peter Coles and Benjamin Edelman

Entrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure. View Details

Keywords: Mobilization Strategy; Network Effects; Platforms; Internet; Entrepreneurship; Strategy; Two-Sided Platforms; Technology Adoption; Innovation Strategy; Information Technology Industry; Telecommunications Industry; Computer Industry

2007
Working Paper

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

By: Andrei Hagiu

Multi-sided platforms (MSPs), which bring together two or more interdependent groups of customers, have recently risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework which aims to organize academic and... View Details

Keywords: Multi-Sided Platforms

April 2022 (Revised August 2022)
Case

Antler

By: Dennis Campbell and Iuliana Mogosanu

The case describes the founding, development, and scaling of Antler, an early-stage investment platform that invests in entrepreneurs pre-team and, in many cases, even pre-idea. The case explores the economics of venture capital investing at such an early stage and the... View Details

Keywords: Platform; Technology; Analytics; Venture Capital; Entrepreneurship; Information Technology; Expansion; Financial Services Industry

April 2015 (Revised December 2015)
Case

Resuscitating Monitter

By: Benjamin Edelman and Wei Sun

After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details

Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia

December 2020 (Revised December 2021)
Case

Komatsu and Smart Construction

By: Rajiv Lal, David J. Collis and Akiko Saito

Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving... View Details

Keywords: Platform; Digital Business; Construction; Business Model; Strategy; Technology Adoption; Internet and the Web; Digital Platforms; Construction Industry; Japan

May 2017 (Revised May 2019)
Supplement

Intuit: QuickBooks (B)

By: David Yoffie and Nicole Tempest Keller

This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a... View Details

Keywords: Platform; Strategic Transition; Strategy; Digital Platforms; Transition

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

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