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Show Results For
- All HBS Web
(659)
- People (2)
- News (215)
- Research (319)
- Multimedia (1)
- Faculty Publications (61)
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- 12 Feb 2013
- First Look
First Look: Feb. 12
the costs and benefits of land placed under different uses. Policy scenarios then determine the amount of land under each land use and the implications for costs, benefits, and carbon emissions. A "low-carbon development... View Details
Keywords: Sean Silverthorne
- 01 Nov 2011
- First Look
First Look: Nov. 1
believe that they are more than money-making machines: they are a vehicle for advancing societal goals. They deliver more than just financial returns; they also build enduring institutions. At great companies researched for this article, institutional logic takes its... View Details
Keywords: Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
case:http://cb.hbsp.harvard.edu/cb/product/512026-PDF-ENG Branding Yoga Rohit Deshpandé, Kerry Herman, and Annelena LobbHarvard Business School Case 512-025 Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga... View Details
Keywords: Sean Silverthorne
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details
Keywords: by Julia Austin
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
business administration. STRATEGY Tip: Confront unknown unknowns in your strategic planning The term VUCA originated in the US War College to describe situations that are volatile, uncertain, complex, and ambiguous. In this world, "unknown unknowns" can emerge that... View Details
Keywords: by Sean Silverthorne
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
does one lead at your company? How do you give feedback? How do you establish an inclusive culture, develop employees, and create a great place to work? Your job is to answer these questions and provide managers the support and tools... View Details
Keywords: by Julia Austin
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC—promises to transform the advertising industry. Currently only about 1.4 million U.S. households have a high-speed Internet hookup, but... View Details
Keywords: by Susan Young
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable... View Details
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
will be engaged in every item of behavior that takes place at work. Likewise, all the other people engaged with the focal organization—its customers, its shareholders and creditors, its suppliers, its neighbors and its regulators—will... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details
Keywords: by Martha Lagace
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
about serious art. Source: Tate "Most museums and cultural institutions are dabbling in digital and know they need to do something," says Avery, a former brand manager at Gillette and current board member of Boston's Museum of... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
worked on by encouraging employees to develop a personal regime: Exercise at home, meditate, and make sure you reach out and talk to people, even if that socialization takes place virtually, just to make sure employees are happy, mentally... View Details
Keywords: by Dina Gerdeman
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de Microelectronique et d'Horlogerie... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details