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Show Results For
- All HBS Web
(654)
- People (2)
- News (180)
- Research (323)
- Multimedia (1)
- Faculty Publications (58)
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- 01 Jun 2017
- News
Case Study: Something New
and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and Hyatt View Details
Keywords: April White
- 01 Dec 2017
- News
In My Humble Opinion: Truth Teller
ahead,” he says of the iconic brand. “What’s important to me is the satisfaction of seeing an organization that has been failing for years become a great place to work, from the shop floor all the way on up, and produce a great result for... View Details
Keywords: Julia Hanna
- 01 Oct 1998
- News
Tech Trekker
picture-framing shop on the East Coast. After graduating, she started a custom photo lab in Cambridge and in 1977 began raising a family. Lang returned to high tech in 1982, when she joined Symbolics, the emerging leader in computer systems for artificial intelligence.... View Details
Keywords: Marguerite Rigoglioso
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing technologies and deliver... View Details
- 01 Jun 2023
- News
Spray Canon
the other hand, with his line of collectible figurines and collaborations with clothing brands like Dior and Air Jordan, “understands very well how art is communicated, says Deitch. “He is someone who is open to all that, and he’s just... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
face with realistic business situations right in the classroom." Building rapidly on the skill base and fiber network already in place at the School, such an initiative has indeed been launched. Progress to date has included the... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Apr 1997
- News
Facing the Music
1987 the network launched MTV Europe and began to set up other international satellites. Currently, the music channel reaches more than 294 million households on every continent except Antarctica - including unexpected places such as... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
force a black man who has walked comfortably in the black and white communities to realize he is not free in either place and needs to work for a level of interracial justice in which all of us can be true to our roots and feel at home... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
the third of five children. The family placed a heavy emphasis on the value of good, honest labor; at 18, he became a firefighter to help pay his university expenses. The occupying workers also came from large families, and many had... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
mammoth charitable foundation created by the combined wealth of Bill and Melinda Gates and Warren Buffett. "We have evidence," Sorrell says, "that young consumers are more emotionally connected to brands or products that take a... View Details
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
impact coming from? Lisa Lewin: First, I think what we have seen from consumers has been incredible. Their increasing commitment to spending money on companies and brands aligned with their values has been an incredible, catalyzing force... View Details
- 01 Sep 2014
- News
All For One
end of the studio’s decade-long string of successes that included Toy Story, Monsters, Inc., and Finding Nemo—each movie breaking new ground in its own way, pushing the boundaries in terms of both technology and storytelling. It was exactly the kind of View Details
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
ideas can come from anywhere — inside or outside, up or down an organization.” Sorrell, whose firm places up to one-third of all the advertising seen around the world, addressed the challenges WPP Group faces in developing a global... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
collection of those conversations. One quick note, the first interview was recorded in our offices and the rest of them took place on campus during reunions. OK. On to the episode. I'm Jimmy Childre from OPM '18. When I finished college I... View Details
- 06 Dec 2021
- News
Rescue & Recovery
DC office into Waze. She finds a parking garage on 19th Street and then, out on the sidewalk, double-checks the address. She knows she’s in the right place when she finds Hugh Donnelly in the lobby. The director of facilities is visiting... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well... View Details
- 13 Jun 2017
- News
Finding Common Ground
Church, Virginia, with his wife and three children, “They told me, ‘Oh sorry, we’ve closed.’ The upside was that my severance paid for a new company.” That company was the Delve Group, which focused on branding and communications services... View Details
Keywords: Ralph Ranalli
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details