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  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

change their dress codes and even their brand identities to accommodate religious garb? Can owners of small, private companies reject customers based on religious convictions? These tricky questions might make anyone squirm with all of... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
  • Web

Podcast - Business & Environment

company’s mission to recycle textile waste and build circular supply chains for apparel made of polyester fabric. Patrik brings his prior experience leading Under Armour and other global brands across the textile and footwear industry for... View Details
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices. Read: bargains, bargains, bargains. And indeed, that may have... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 21 Aug 2013
  • Research & Ideas

What Went Wrong at J.C. Penney?

what we often call high-low pricing. When Johnson took over J.C. Penney, 50 to 70 percent of all sales were at discounted prices. Here's how it works. You start off pricing something at $100, but you end up selling it at, say, $50. All the actual sales take View Details
Keywords: by Jim Aisner; Retail
  • 29 Sep 2015
  • First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
  • Web

History of Excellence - Doctoral

History Of Excellence History Of Excellence Part of Harvard University’s tradition of intellectual excellence Harvard Business School’s doctoral programs are an integral part of Harvard University’s tradition of intellectual excellence and a reflection of the School’s... View Details
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

her small-cap growth fund. With only a few days left to place an order for the offering, she had to decide whether to invest and, if so, how much to invest. To make her investment decision, Rosen had to understand the value implications... View Details
Keywords: Sean Silverthorne
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

recommendation engine steers up to 95 percent of TikTok’s content to the user. It also presents choices the user may not have sought out in the first place to lengthen the time someone might be on the platform and the breadth of what they... View Details
Keywords: by Rachel Layne; Technology
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

critiques of prior work on ads as signals; namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice of ads as signals is inherently arbitrary. The Consumer Psychology of Mail-in Rebates Authors:John T. Gourville and Dilip Soman... View Details
Keywords: Martha Lagace
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

in Confluent. Initially very excited about the deal, Warden becomes concerned about Confluent's valuation and its ability to succeed as a business when he learns about restrictions placed upon Confluent by the licensing agreement. The... View Details
Keywords: Martha Lagace
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 24 Oct 2018
  • Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate... View Details
Keywords: by Julia B. Austin
  • Web

2023 Reunion Presentations - Alumni

Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal This modified case discussion did not require pre-reading. + More Info – Less Info We discuss the forces that have given rise to many... View Details
  • Web

HBS - The year in Review

students, and staff displayed the resilience, flexibility, and innovative spirit that have become our hallmark in these challenging times. Students Arrive More than 9,700 applicants sought a place in the MBA Program and nearly 1,000... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 09 Oct 2012
  • First Look

First Look: October 9

significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724   Cases & Course MaterialsWarby Parker:... View Details
Keywords: Sean Silverthorne
  • February 2022 (Revised February 2023)
  • Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China
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  • Web

HBS - The year in Review

plays in addressing the world’s most complex challenges and opportunities. Reimagining management education for the 21st century across all of the School’s educational programs. Students Arrive Approximately 8,200 applicants sought a View Details
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and... View Details
Keywords: by Dina Gerdeman