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Show Results For
- All HBS Web
(182)
- People (3)
- News (36)
- Research (117)
- Multimedia (1)
- Faculty Publications (59)
- 02 Jul 2019
- Blog Post
Summer Listening - HBS Podcasts to Take to the Beach
deliver persuasive pitches. Many don’t know how the deals and relationships really work. Kupor outlines what he and his partners look for in founding teams and business ideas and explains how start-ups work with VCs to become successful... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
longer-term perspective. Authority versus Persuasion Published: August 5, 2009 In directing employees, managers often face a choice between invoking authority and persuasion. In particular, since a firm's formal and relational contracts... View Details
Keywords: by Sean Silverthorne
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Persuasion Author: Eric J. Van den Steen Abstract This paper studies a principal's trade-off between using persuasion versus using interpersonal authority to get the agent to "do the right thing"... View Details
Keywords: Martha Lagace
- Profile
Matt Thurmond
persuasive communication to drive organization change." Boston, China, and the Bay area Matt applied his passion for entrepreneurship by attending the Entrepreneurship Conference, and then by going a step further to chair an ebook... View Details
- 22 Aug 2016
- Blog Post
Section Life: Your HBS Family
relationships formed among the members of each section. I cannot count how many times I walked into a case discussion totally convinced that my point of view was the only justifiable one, and walked out thinking something else due to a View Details
- Profile
Andres Sarmiento
learn to listen to opinions different than ours, to be comfortable with disagreement, and to convey ideas in a persuasive manner. How has your overall Harvard Business School experience shaped your goals & career path? I came to HBS... View Details
- Web
Innovating at Scale - Course Catalog
Class 6: Developing innovative capabilities Class 7: Geographic footprints and the location of innovative capabilities Class 8: Buy vs. build decisions Class 9: Exercise on persuasion and how to convince others in your company to support... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details
Keywords: Martha Lagace
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
At HBS, I learned how to be decisive with limited information, and that being decisive requires also being a team player, allowing the opinions and knowledge of others to fill my own experience gaps while being able to persuasively... View Details
Keywords: All Industries
- 01 May 2019
- Blog Post
Viewpoints: Synthetic Thinking with a Humble Mindset
evidence to support our side and argue against the other.) Taking a position and conveying a persuasive argument is a very important skill, but once we flesh out both sides of the arguments, I wonder if we could spend more time thinking... View Details
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
gaps while being able to persuasively explain my own choices. HBS also provided the resources to help me in my job search and application process, and the tools to research companies ahead of interviews. HBS connected me with my first... View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
company control midfield by playing only in midfield? The answer is "yes" but only if there is a precise and persuasive value proposition. Until three years ago, Charles Schwab had lost its way. The former king of discount... View Details
- 13 Sep 2011
- First Look
First Look: September 13
prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. Read the paper: http://www.people.hbs.edu/mnorton/gneezy%20et%20al%20in%20press.pdf The View Details
Keywords: Sean Silverthorne
- 06 Dec 2004
- What Do You Think?
Why Do Managers Fail to Act on Their Predictions?
authors suggest that once predictable surprises are identified, persuasive communication, coalition building (to mobilize people to confront the potential surprise), and structured problem-solving (to identify options and eliminate... View Details
Keywords: by James Heskett
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
the immediate persuasiveness of ads, it isn't much help to measure their impact over time. The only way to truly determine the efficacy of display ads versus search ads is to watch the effects over time, and to see how modifications in... View Details
- 03 Nov 2011
- What Do You Think?
The Ultimate Question in Management
topic that Stephen M. R. Covey wrote persuasively about several years ago in his book, The Speed of Trust. So for me one candidate "ultimate question" would be "Do you trust your manager?" or "Do you trust your... View Details
Keywords: by James Heskett
- 01 Dec 2000
- News
Q&A: Andrew Kendall
Trustees of Reservations? Since I started only last April, much of what I'm doing now is getting to know the organization. Eventually I will probably spend about half my time fundraising, because I think I can be a persuasive advocate,... View Details
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
back in compensation to work for a highly reputable company that might counter the black mark from the tarnished firm. “It helps to create a persuasive story that competes with the scandal story,” Groysberg says. Working for a firm that... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
interest in this case than in antitrust cases of the past? Unlike communications companies whose practices generate consumer ire, Google’s services, like many on the internet, are perceived as both “free” (although Shoshanna Zuboff in her recent book argued View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- Web
Disability Pride Month | Baker Library
[Frontispiece and title page]. Earnest Elmo Calkins was a deaf American advertising executive who helped shape modern marketing by blending visual storytelling with persuasive design. As co-founder of the firm Calkins and Holden, he... View Details