Publications

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details

Keywords: by Michael Blanding

19 Dec 2011
Research & Ideas

Climbing the Great Wall of Trust

economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details

Keywords: by Michael Blanding

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

in the School's Business History Group to reflect on Chandler's legacy and to share personal memories. To listen to this interview with professor Richard Tedlow, click on the triangular play button below. The Macromedia Flash plug-in is... View Details

Keywords: by Sean Silverthorne

2019
Chapter

Problem, Person, and Pathway: A Framework for Social Innovators

By: Julie Battilana, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis and Christian Seelos

As the appetite for learning about social innovation intensifies, how can we better prepare practitioners for the work of addressing the world’s pressing social problems at the relevant scale? This chapter presents the “3P” framework that we developed to help address... View Details

Keywords: Social Innovation; Social Entrepreneurship; Social Issues; Change; Problems and Challenges

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January 2013 (Revised August 2013)
Case

Family Matters at ProLab

By: Noam Wasserman and Yael Braid

Hillary Mallow, founder-CEO of ProLab, learns that her health-services company is two months shy of bankruptcy. She needs to act—immediately—but isn't sure where to begin. Prolab's client list and geographic presence have grown steadily over the years, so the recent... View Details

Keywords: Family Business; Entrepreneurship; Health Industry

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts on the Harvard Business School... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

22 Apr 2014
First Look

First Look: April 22

prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of kindness than did those who were assigned a functionally similar,... View Details

Keywords: Sean Silverthorne

March 1994 (Revised December 1998)
Background Note

Managing Your Career

By: Linda A. Hill

Designed to serve as background reading for the "Managing Your Career" module of the second-year MBA elective Power and Influence. Describes the way in which managers learn and develop through on-the-job experience. Outlines a model for launching a "success syndrome"... View Details

Keywords: Personal Development and Career

January 2019
Article

The ABCs of Financial Education: Experimental Evidence on Attitudes, Behavior, and Cognitive Biases

By: Fenella Carpena, Shawn A. Cole, Jeremy Shapiro and Bilal Zia

This paper uses a large-scale field experiment in India to study attitudinal, behavioral, and cognitive constraints that can stymie the link between financial education and financial outcomes. The study complements financial education with (1) financial incentives on a... View Details

Keywords: Finance; Education; Attitudes; Behavior; Outcome or Result

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2020
Book

Teaching by Heart: One Professor's Journey to Inspire

By: Thomas J. DeLong

The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details

Keywords: Teaching; Leadership; Attitudes; Management; Business Education

Teaching Interest

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

2004
Other Teaching and Training Material

Great Negotiator 2002: Lakhdar Brahimi

By: James K. Sebenius and Kristin Schneeman

The Program on Negotiation honored Ambassador Brahimi in events on October 2, 2002. These began with an in-depth faculty-moderated discussion with a group of students, faculty, and guests at Harvard Business School. On the evening of the 2nd, Ambassador Brahimi... View Details

Keywords: Negotiation; Learning; Strategy; Afghanistan

March 2011
Case

Valuation of AirThread Connections

By: Erik Stafford and Joel L. Heilprin

This case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a... View Details

Keywords: Communication; Present Value; Tax Accounting; Capital Costs; Synergy; Telephony; Wireless Technologies; Communication Technology; Assets; Cost of Capital; Valuation; Cash Flow; Capital Structure; Accounting; Wireless Technology; Communications Industry; Media and Broadcasting Industry

November 15, 2022
Article

Using Simulations to Upskill Employees

By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill

Reskilling employees tops the agenda in many organizations, according to a LinkedIn report. Korn Ferry estimates an 85-million person talent shortage by 2030, and McKinsey likens the challenge to the shift from agricultural to manufacturing work that occurred in the... View Details

Keywords: Employee Engagement; Managing People; Talent Development; Training; Human Capital; Experience and Expertise; Talent and Talent Management; Retention; Personal Development and Career

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October 2004 (Revised November 2004)
Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details

Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry

March 2024 (Revised April 2024)
Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details

Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States

2005
Chapter

Fundamentals for a World-Class Leadership Programme

Meaningful leadership development needs to incorporate emotional and often unconscious aspects of human behavior. This chapter describes a leadership program designed to provide opportunities to learn, in-depth and through personal experience, about the exercise of... View Details

Keywords: Learning; Leadership Development; Personal Development and Career; Groups and Teams; Behavior; Emotions

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30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

conflicts between employees’ personal and professional identities, decreasing their performance and commitment. “Employers should understand the fundamental shift in employees’ lives and recognize that they have to radically alter their... View Details

Keywords: by Dina Gerdeman

November 2015 (Revised May 2016)
Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively

By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details

Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China