Publications

Article

What We Can Learn from Five Naturalistic Field Experiments that Failed to Shift Commuter Behaviour

By: Ariella S. Kristal and A.V. Whillans

Across five field experiments with employees of a large organization (n = 68,915), we examined whether standard behavioural interventions (“nudges”) successfully reduced single-occupancy vehicle commutes. In Studies 1 and 2, we sent letters and emails with nudges... View Details

Keywords: Commuting; Field Experiments; Nudges; Behavior; Change

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September 2002 (Revised October 2002)
Case

Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)

By: Dorothy A. Leonard and David Kiron

Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture... View Details

Keywords: Knowledge Management; Knowledge Dissemination; Leadership Development; Internet and the Web; Risk and Uncertainty; Organizational Culture; Retirement; Human Resources; Human Capital

11 Feb 2019
Blog Post

John Bracaglia, MBA 2020: “I Want to Find the Machine Learning Strategy That Avoids the Pitfalls While Fulfilling the Promise.”

For John Bracaglia, his academic and professional careers have been driven by two themes: “machine learning and behavioral economics,” he says. “The two work together. Machine learning is about how computers... View Details

Keywords: Technology; Entrepreneurship

01 Jun 2020
News

Homeschooled

technology that offers personalized instruction, is what I hope will come out of this. Do you see online learning dominating the education sector 10 to 20 years from now, or will there be a more blended... View Details

Keywords: Jennifer Gillespie; online learning; Educational Services

April 2021 (Revised February 2023)
Case

Mahatma Gandhi: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes... View Details

Keywords: Mission And Purpose; Values And Beliefs; Personal Characteristics; Power And Influence; Diversity; Leadership Development; Work-life Balance; History; Leadership Style; Leading Change; India

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

29 Sep 2020

Life at HBS Chat Series: MBA Students in Tech Club and Coding, Analytics, and Machine Learning Club

Hear straight from current HBS students regarding their MBA experience. Students will share their backgrounds and how they have cultivated their personal and professional interests while at HBS. View Details

October 2023 (Revised June 2024)
Case

ReUp Education: Can AI Help Learners Return to College?

By: Kris Ferreira, Christopher Thomas Ryan and Sarah Mehta

Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019,... View Details

Keywords: AI; Algorithms; Machine Learning; Edtech; Education Technology; Analysis; Higher Education; AI and Machine Learning; Customization and Personalization; Failure; Education Industry; Technology Industry; United States

04 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water

BEI is delighted to bring you this mini-series on HBS alumni tackling problems related to water and climate change. Emotional and visible connection to a topic is key to driving action. There seem to be few issues and topics that conjure up greater View Details

February 2023 (Revised November 2024)
Case

Ronald Reagan: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of Ronald Reagan from small town Illinois to two-term president of the United States. An unlikely candidate for the world’s most powerful job, the case describes the different roles that Reagan filled over his life: radio announcer, Hollywood... View Details

Keywords: Politics; Entertainment; Personal Characteristics; Business And Government; Values And Beliefs; Mission And Purpose; Decision Making; Government Administration; Management Style; Power and Influence; United States

October 2022
Case

Margaret Thatcher: Changing the World

By: Robert L. Simons and Shirley Sun

This case traces the rise of Margaret Thatcher, the daughter of a shopkeeper, from a small industrial town in England to the longest-serving leader in the Western world. The case describes how she became interested in politics at an early age, attended Oxford, and... View Details

Keywords: Politics; Leadership Style; Personal Characteristics; Business ＆ Government Relations; Values And Beliefs; Work-life Balance; Mission And Purpose; Government Administration; Power and Influence; Great Britain; Europe

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

2020
Article

A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam

Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role... View Details

Keywords: Sales Compensation; Sales Management; Sales Strategy; Principal-agent Theory; Structural Econometrics; Field Experiments; Machine Learning; Artificial Intelligence; Salesforce Management; Compensation and Benefits; Motivation and Incentives; AI and Machine Learning

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October 2019
Case

Leading Bank Leumi into the Future

By: Joshua D. Margolis, Allison M. Ciechanover, Nicole Keller and Danielle Golan

An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry... View Details

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details