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  • All HBS Web  (8,784)
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    • News  (2,329)
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  • January–February 2018
  • Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
  • 2021
  • Working Paper

False Signaling and Personal Moral Failings: Two Distinct Pathways to Hypocrisy with Unequal Moral Weight

By: Jillian J. Jordan and Roseanna Sommers
Moral engagement is a key feature of human nature: we hold moral values, condemn those who violate those values, and attempt to adhere to them ourselves. Yet moral engagement can make us appear hypocritical if we fail to behave morally. When does moral engagement risk... View Details
Keywords: Moral Engagement; Hypocrite; Dishonesty; Moral Values; Moral Sensibility; Behavior; Values and Beliefs
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Jordan, Jillian J., and Roseanna Sommers. "False Signaling and Personal Moral Failings: Two Distinct Pathways to Hypocrisy with Unequal Moral Weight." Working Paper, January 2021.
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
  • December 3, 2014
  • Article

Family Businesses Need One Person to Conquer and Another One to Rule

By: Josh Baron and Rob Lachenauer
This article explores the different leadership styles needed in family businesses beyond the traditional "conqueror" archetype. While conquerors are growth-focused and hands-on, rulers are essential for managing complexity, focusing on governance, and addressing family... View Details
Keywords: Leadership Style; Family Business; Management Skills
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Baron, Josh, and Rob Lachenauer. "Family Businesses Need One Person to Conquer and Another One to Rule." Harvard Business Review (website) (December 3, 2014).
  • December 12, 2024
  • Article

How to Build a Life: The Virtuous Circle of a Happy Personality

By: Arthur C. Brooks
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Brooks, Arthur C. "How to Build a Life: The Virtuous Circle of a Happy Personality." The Atlantic (December 12, 2024).
  • 2002
  • Chapter

Doddering, but Dear: Process, Content, and Function in Stereotyping of Older Persons

By: A.J.C. Cuddy and S.T. Fiske
Keywords: Prejudice and Bias; Age
Citation
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Cuddy, A.J.C., and S.T. Fiske. "Doddering, but Dear: Process, Content, and Function in Stereotyping of Older Persons." In Ageism: Stereotyping and Prejudice Against Older Persons, edited by T. Nelson, 3 – 26. MIT Press, 2002.
  • 1998
  • Working Paper

The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

By: Youngme Moon
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Moon, Youngme. The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation. Harvard Business School Working Paper, No. 99-040, September 1998.
  • Article

Perceiving Freedom Givers: Effects of Granting Decision Latitude on Personality and Leadership Perceptions

By: Roy Y.J. Chua and Sheena Iyengar
A perennial question facing managers is how much decision latitude to give their employees at work. The current research investigates how decision latitude affects employees' perceptions of managers' personalities and, in turn, their leadership effectiveness. Results... View Details
Keywords: Decisions; Leadership; Perception; Employees; Performance Effectiveness; Personal Characteristics
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Chua, Roy Y.J., and Sheena Iyengar. "Perceiving Freedom Givers: Effects of Granting Decision Latitude on Personality and Leadership Perceptions." Leadership Quarterly 22, no. 5 (October 2011): 863–880.
  • Article

High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses

By: Shawn Cole, Anna Paulson and Gauri Kartini Shastry
Financial literacy and cognitive capabilities are convincingly linked to the quality of financial decision-making. Yet, there is little evidence that education intended to improve financial decision-making is successful. Using plausibly exogenous variation in exposure... View Details
Keywords: Financial Literacy; Cognitive Capability; Secondary Education; Personal Finance; Decision Making
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Cole, Shawn, Anna Paulson, and Gauri Kartini Shastry. "High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses." Journal of Human Resources 51, no. 3 (Summer 2016): 656–698.
  • July 25, 2024
  • Article

How to Build a Life: Fyodor Dostoyevsky’s Five Principles of Personal Freedom

By: Arthur C. Brooks
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Brooks, Arthur C. "How to Build a Life: Fyodor Dostoyevsky’s Five Principles of Personal Freedom." The Atlantic (July 25, 2024).
  • Article

Commitment, Capabilities, and Strategy: A Personal Essay in Honor of Pankaj Ghemawat

By: Gary P. Pisano
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Pisano, Gary P. "Commitment, Capabilities, and Strategy: A Personal Essay in Honor of Pankaj Ghemawat." Special Issue on Strategy Through a Ghemawat Lens: Honoring and Building on the Contributions of Pankaj Ghemawat. Strategy Science 7, no. 2 (June 2022): 152–155.
  • Article

Deception and Its Detection: Effects of Monetary Incentives and Personal Relationship History

By: Lyn M. Van Swol, Deepak Malhotra and Michael T. Braun
The study examined detection of deception in unsanctioned, consequential lies between either friends or strangers using an ultimatum game. The sender was given an amount of money to divide with the receiver. The receiver did not know the precise amount the sender had... View Details
Keywords: Motivation and Incentives; Money; Ethics; Relationships
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Van Swol, Lyn M., Deepak Malhotra, and Michael T. Braun. "Deception and Its Detection: Effects of Monetary Incentives and Personal Relationship History." Communication Research 39, no. 2 (April 2012): 217–238.
  • November 1995
  • Case

First Pacific Company Limited: From Letters of Credit to Personal Communications Networks

By: Michael Y. Yoshino and Carin-Isabel Knoop
Keywords: Financial Services Industry
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Yoshino, Michael Y., and Carin-Isabel Knoop. "First Pacific Company Limited: From Letters of Credit to Personal Communications Networks." Harvard Business School Case 396-139, November 1995.
  • Article

Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties

By: Julia Hur, Alice Lee-Yoon and Ashley V. Whillans
Most working adults report spending very little time with friends and family. The current research explores the aspects of work that encourage employees to spend less time with personal ties. We show that incentive systems play a critical role in shaping how people... View Details
Keywords: Rewards; Performance Incentives; Social Relationships; Instrumentality; Time Allocation; Performance; Motivation and Incentives; Relationships; Time Management
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Hur, Julia, Alice Lee-Yoon, and Ashley V. Whillans. "Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties." Organizational Behavior and Human Decision Processes 165 (July 2021): 103–114. (Shared Authorship.)
  • 1988
  • Chapter

Creative Human Resources in the R&D Laboratory: How Environment and Personality Impact Innovation

By: T. M. Amabile and S. S. Gryskiewicz
Keywords: Talent and Talent Management; Creativity; Factories, Labs, and Plants; Research and Development; Innovation and Invention; Personal Characteristics
Citation
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Amabile, T. M., and S. S. Gryskiewicz. "Creative Human Resources in the R&D Laboratory: How Environment and Personality Impact Innovation." In Handbook for Creative and Innovative Managers, edited by R. L. Kuhn. New York: McGraw-Hill, 1988.
  • November 2009 (Revised March 2010)
  • Case

Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story

By: Richard G. Hamermesh, Raju Kucherlapati and Rachel Gordon
In May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had... View Details
Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Marketing Strategy; Product Positioning; Genetics; Biotechnology Industry; Europe; United States
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Hamermesh, Richard G., Raju Kucherlapati, and Rachel Gordon. "Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story." Harvard Business School Case 810-066, November 2009. (Revised March 2010.)
  • 1993
  • Report

Relationships Between Providers and Users of Market Research: The Role of Personal Trust

By: Rohit Deshpandé, G. Zaltman and C Moorman
Keywords: Marketing; Research; Trust; Relationships
Citation
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Deshpandé, Rohit, G. Zaltman, and C Moorman. "Relationships Between Providers and Users of Market Research: The Role of Personal Trust." Report, Marketing Science Institute, 1993.
  • December 1996
  • Article

How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction

By: Y. Moon and C. I. Nass
Keywords: Information Technology; Health; Identity
Citation
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Moon, Y., and C. I. Nass. How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction. Communication Research 23, no. 6 (December 1996): 651–674.
  • March 1996 (Revised March 1997)
  • Case

Impact of Digital Standards on the Emergence of Interactive Multimedia Personal Computers, The

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Rosenbloom, Richard S., and Michael Santoro. "Impact of Digital Standards on the Emergence of Interactive Multimedia Personal Computers, The." Harvard Business School Case 796-138, March 1996. (Revised March 1997.)
  • 2002
  • Working Paper

Finding Value in Diversity: Verification of Personal and Social Self-Views in Diverse Groups

By: William B. Swann Jr., Jeffrey Polzer, Daniel Conor Seyle and Sei Jin Ko
Citation
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Swann, William B., Jr., Jeffrey Polzer, Daniel Conor Seyle, and Sei Jin Ko. "Finding Value in Diversity: Verification of Personal and Social Self-Views in Diverse Groups." Harvard Business School Working Paper, No. 03-055, October 2002.
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