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    • News  (280)
    • Research  (378)
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Show Results For

  • All HBS Web  (840)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (98)
← Page 7 of 840 Results →
  • April 2017 (Revised February 2023)
  • Case

Helena Rubinstein: Making Up the Modern Woman

By: Geoffrey Jones and Kathy Choi
This case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started... View Details
Keywords: Female Entrepreneur; Brands and Branding; Luxury; Entrepreneurship; Personal Development and Career; Beauty and Cosmetics Industry
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Jones, Geoffrey, and Kathy Choi. "Helena Rubinstein: Making Up the Modern Woman." Harvard Business School Case 317-116, April 2017. (Revised February 2023.)

    Seema Aziz

    Keywords: Education and Retail
    • Article

    Marketing in the Age of Web 2.0

    By: Jill Avery
    Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
    Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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    Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
    • 12 PM – 1 PM EST, 15 Nov 2016
    • Webinars: Career

    Joining the Right Startup

    Startups are like infants: brand new, exciting, bursting with hope and potential. Unfortunately, if you're thinking about joining a startup, that excitement doesn't help much. It often confuses the issues about which deals could succeed and which could fail or, more... View Details
    • 10 Mar 2015
    • Research & Ideas

    The Surprising Winners and Losers in the Retail Revolution

    three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
    Keywords: by Sean Silverthorne; Retail
    • 24 Jul 2014
    • Blog Post

    Create a Content Marketing Strategy for your Talent Acquisitions Team

    program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content marketing strategy for... View Details
    • June 2022 (Revised November 2022)
    • Case

    Larry Miller

    By: Francesca Gino, Frances X. Frei, Hise Gibson and Alicia Dadlani
    Under the leadership of Larry Miller, chairman and former president of Nike’s Air Jordan brand, annual revenues for the Jordan brand soared from $150 million to over $4 billion. But for over 40 years, Miller guarded a secret. When he was younger, he spent nearly a... View Details
    Keywords: Race; Ethnicity; Fairness; Values and Beliefs; Job Offer; Employment; Social Issues; Perspective; Personal Development and Career; Apparel and Accessories Industry; United States; Pennsylvania; Philadelphia; Portland; Oregon
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    Gino, Francesca, Frances X. Frei, Hise Gibson, and Alicia Dadlani. "Larry Miller." Harvard Business School Case 922-041, June 2022. (Revised November 2022.)
    • January 2007
    • Case

    AMD: A Customer-Centric Approach to Innovation

    By: Elie Ofek and Lauren Barley
    AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006... View Details
    Keywords: Customer Focus and Relationships; Price; Leadership; Brands and Branding; Product Launch; Product Development; Competitive Strategy; Customization and Personalization; Semiconductor Industry
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    Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007.
    • Article

    The Counterfeit Self: The Deceptive Costs of Faking It

    By: Francesca Gino, Michael I. Norton and Dan Ariely
    Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
    Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
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    Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
    • Career Coach

    Fran Davis

    Fran has a Ph.D. in Psychology and has worked at Harvard for over 25 years. Over these three decades she has provided career coaching for MBA students, HBS Alumni, and in Executive Education programs and has taught psychology courses (including Positive Psychology aka... View Details
    • March 2017
    • Case

    Swagbucks

    By: Jeffrey F. Rayport and Matthew G. Preble
    In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
    Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
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    Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
    • 28 Mar 2018
    • Blog Post

    Event Planning for Recruiting Success - Part 1

    Hosting a company recruiting event is a great way to build brand awareness and engage with HBS students. At the same time, we know that event planning requires a commitment from your team in preparing materials, securing speakers,... View Details
    Keywords: All Industries

      Madame Nguyen Thi Phuong Thao

      Keywords: Aviation
      • December 2004 (Revised February 2005)
      • Case

      Exporting Spanish Olive Oil to the U.S. Market

      By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
      Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
      Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy
      Citation
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      Goldberg, Ray A., Hal Hogan, and Miguel Angel Llano Irusta. "Exporting Spanish Olive Oil to the U.S. Market." Harvard Business School Case 905-408, December 2004. (Revised February 2005.)
      • January 2021 (Revised March 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
      • 15 Nov 2016
      • First Look

      November 15, 2016

      Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets... View Details
      Keywords: Sean Silverthorne
      • Web

      Publications - Faculty & Research

      Through the Lens of Mobile Phone Data." Accounting Review 100, no. 4 (July 2025): 135–159. July–August 2025 Article Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas How companies market their AI systems affects the... View Details
      • November 2006
      • Case

      The Pine Street Initiative at Goldman Sachs

      By: Boris Groysberg, Scott A. Snook and David Lane
      Almost five years had passed since Goldman Sachs launched its innovative leadership development initiative called Pine Street. Focused primarily on developing Goldman's most senior managers, Pine Street had evolved significantly since its inception in November of 1999.... View Details
      Keywords: Executive Education; Personal Development and Career; Leadership Development; Business Education; Financial Services Industry
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      Groysberg, Boris, Scott A. Snook, and David Lane. "The Pine Street Initiative at Goldman Sachs." Harvard Business School Case 407-053, November 2006.
      • 19 Apr 2016
      • First Look

      April 19, 2016

      forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a View Details
      Keywords: Sean Silverthorne

        Sunil Bharti Mittal

        Keywords: Telecommunications
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