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- All HBS Web (237)
- Faculty Publications (97)
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- 09 Mar 2010
- First Look
First Look: March 9
Students learn to measure market demand and company demand and calculate market and product penetration rates and market share. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical... View Details
Keywords: Martha Lagace
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
for competitors. Tesco’s Stumble into the US MarketUK retailer Tesco was very successful penetrating foreign markets—until it set its sights on the United States. What Mark Zuckerberg Can Learn About Crisis Leadership from StarbucksWhile... View Details
- 28 Oct 2014
- First Look
First Look: October 28
expense of longer-term investments―makes it difficult for firms to make the investments necessary to build competitive advantage. "Short termism" has been blamed for everything from the decline of the U.S. automobile industry to the low View Details
Keywords: Carmen Nobel
- 28 Apr 2009
- First Look
First Look: April 28, 2009
recently begun penetrating the off-premise channel. In June 2007, Ole Christian Sandberg, VOSS's founder and head of U.S. operations, is considering how to grow the brand. The key question is whether VOSS should increase its distribution... View Details
Keywords: Martha Lagace
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
businesses that use the technology to support business strategy and design…. However, the distinction is blurring as adoption of Internet-based business models penetrates to the very core of how firms do business. IBM, AOL, Time... View Details
Keywords: by Lynda M. Applegate
- 17 Sep 2014
- Sharpening Your Skills
Sharpen Your Negotiation Skills
consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation. Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal... View Details
Keywords: by Sean Silverthorne
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
‘filler’ activity.” Researchers also found that households with annual incomes of $25,000 to $35,000 spent an average of 92 minutes more time online than households making $100,000 or more. (The average daily amount of time spent online in a US household was two... View Details
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
home run" or for U.S. firms that need to penetrate the European market. Mullen spoke as a member of the panel "State of the Venture Capital Industry: Past, Present and Future" at the 11th Annual Venture Capital &... View Details
- 15 May 2012
- First Look
First Look: May 15
penetration of smartphone devices was high and the economy was developed or in markets where the use of mobile devices was taking off but the economy was still developing. The other critical decision was whether to continue to invest in... View Details
Keywords: Carmen Nobel
- 21 May 2013
- First Look
First Look: May 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=44789 If Technology Has Arrived Everywhere, Why Has Income Diverged? By: Comin, Diego A., and Martí Mestieri Ferrer Abstract—We study the lags with which new technologies are adopted across countries and their long-run View Details
Keywords: Sean Silverthorne
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
learn to measure market demand and calculate market penetration rates and market share. "Situation Analysis": Before managers can begin to formulate marketing strategies for their businesses, they must have a strong... View Details
Keywords: by Sarah Jane Gilbert
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
next ten years? Who will be the winners and losers? A: They will undoubtedly continue to cross industry boundaries and penetrate in a variety of markets previously untouched by digital technologies: For instance, software platforms are... View Details
- 05 Jun 2006
- Research & Ideas
Using Competition to Reform Healthcare
a disadvantage. Strategic focus is not about narrow specialization, but the pursuit of excellence and deepening penetration in the chosen fields. At Fairview-University Children's Hospital (Minnesota), for example, a long-term commitment... View Details
- 09 Jan 2018
- First Look
First Look at New Research and Ideas, January 9, 2018
Another option was to deepen penetration within Seattle by recruiting caregivers with less experience and by broadening the range of services caregivers could provide, e.g., driving children to appointments. Purchase this... View Details
Keywords: Sean Silverthorne
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
more importantly, the human problem, the lack of quality and the lack of assets. Q: It seems a hard case to make. As you described, in the current system the consumer has no power, no leverage, basically. A: The reason I'm sanguine about it is managed care went from... View Details
- 04 Apr 2022
- Research & Ideas
Tech Hubs: How Software Brought Talent and Prosperity to New Cities
period. Software is penetrating other industries, Kerr notes. Take vaccines. Pharmaceutical companies’ speedy development of mRNA-based vaccines for COVID-19 required software, he notes. “Their capacity to bring a substantial software, AI... View Details
Keywords: by Rachel Layne
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
As elegantly described by HBS professor Clayton M. Christensen in his 1997 bestseller, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, so-called disruptive technologies are upstart innovations that manage to View Details
Keywords: by Martha Lagace
- 09 Aug 2016
- First Look
August 9, 2016
biosimilar drugs, we analyze how market features and public policies predict entry, market prices, and penetration of biosimilars. We find significant heterogeneity across countries and drug classes in all of these outcomes. While we... View Details
Keywords: Sean Silverthorne
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
demands of city officials, cable operators encountered higher than expected construction costs as they entered urban markets. It proved difficult to lay cable under busy city streets while avoiding disruption to existing power, phone, water and sewer lines. 18 View Details
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
instance, and the fact that telecom industry regulations vary from country to country, which means networking prices vary, too.) The findings were consistently parallel with the hypotheses: An increase in the penetration of ERP systems... View Details
Keywords: by Carmen Nobel