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  • 21 May 2012
  • News

How To Get A Celebrity Endorsement From The Queen Of England

  • 01 Oct 2012
  • News

Better by the Bundle?

  • 13 Feb 2013
  • News

How chewy cookies altered P&G's destiny

  • Research Summary

Pricing and Promotions

Price promotions offered by product manufacturers to channel intermediaries are the subject of much current debate, as well as attempts by packaged goods manufacturers to curb, if not eliminate, their use. Samuel S. Chun's research, which includes the development of... View Details
  • 01 Jul 2013
  • News

Top CEOs: Rich Get Richer

  • 25 Apr 2017
  • Video

Veho Wins 2017 New Venture Competition Business Track

  • December 1973 (Revised November 1993)
  • Case

Cooper Industries, Inc.

By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry
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  • December 2010
  • Case

Fortis Industries, Inc. (A)

Fortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on the packaging division's need to maintain high profitability in a declining market for steel strapping. Since 1998,... View Details
Keywords: Leveraged Buyouts; Decision Choices and Conditions; Marketing; Supply and Industry; Manufacturing Industry
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  • 16 Jun 2015
  • News

Is The Happiest Place On Earth Only For The Richest Kid In Town?

  • Research Summary

General research interests

  • Effects of marketing actions on food choices, energy intake, and obesity.
  • Psychophysics of package and portion size perception and preferences.
  • Mere-measurement and self-generated validity effects in survey research.
  • Attention and choice... View Details
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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  • March 1998 (Revised August 1998)
  • Case

Pepsi Blue

By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
Keywords: Competition; Advertising; Brands and Branding; Food and Beverage Industry; United States
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  • January 2023
  • Case

Gerald Weiss (2023)

By: Brian J. Hall, Carleen Madigan, Andrew Wasynczuk and Caroline Witten
Gerald Weiss left Wall Street for the promise of a CFO position at a well-established corporation. He was given a 10-year options package with a guaranteed floor of $12 million and unlimited upside. To ensure the entire package would be worth at least $12 million after... View Details
Keywords: Management Teams; Resignation and Termination; Executive Compensation; Organizational Culture; Agreements and Arrangements; Stock Options; Conflict and Resolution; New York (city, NY)
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  • January 2013
  • Case

Say on Pay at The Walt Disney Company

By: Ian D. Gow and Gaizka Ormazabal
This case focuses on the lead-up to Disney's 2012 annual meeting where Disney would face a vote on the compensation package of its CEO, Robert Iger. Leading proxy advisory firms were recommending that shareholders reject the proposed compensation. View Details
Keywords: Shareholder Votes; Executive Compensation; Business and Shareholder Relations; Media and Broadcasting Industry; United States
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  • Career Coach

Christine Van Dae

compensation packages and career pathing. Christine enjoys helping students understand how compensation elements within their offers compare to CPD data and how to assess the offer as a whole when thinking about long-term career goals.... View Details
  • November 1985 (Revised April 1990)
  • Case

Signode Industries, Inc. (A)

Signode Industries' packaging division manufactures steel and plastic strapping. In 1981 the company underwent the largest leveraged buyout in U.S. corporate history. The case focuses on the packaging division's need to maintain high profitability in a declining market... View Details
Keywords: Price; Marketing Strategy; Manufacturing Industry; Steel Industry
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  • 08 Mar 2016
  • Video

Marketing and CPG

  • 22 Jul 2016
  • News

Fight or Run Is Choice for Health Insurers After DOJ Suit

  • June 2005 (Revised September 2006)
  • Case

Oracle vs. salesforce.com

By: David B. Yoffie and Alison Berkley Wagonfeld
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry
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