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- Faculty Publications (56)
Show Results For
- All HBS Web (190)
- Faculty Publications (56)
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
products and brand. Standardized, branded condiments, the entrepreneur realized, would be affordable to large numbers of urban Americans. These goods would also be appealing. As cities expanded, fewer households had access to their own View Details
Keywords: by Nancy F. Koehn
- 08 Oct 2010
- What Do You Think?
Will Transparency in CEO Compensation Have Unintended Consequences?
effect the information will support and raise current levels." Guy Higgins commented, "Recall that CEO compensation began to balloon only when the CEOs could see each other's comp packages and began thinking, 'I'm better than... View Details
Keywords: by Jim Heskett
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing... View Details
Keywords: Food & Tobacco
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods background and have had the... View Details
Keywords: Julia Hanna
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
fills this void by showing that the expansion of self-service operation and the increasing use of transparent packaging had a significant impact not only on how consumers purchased foods but also on how they... View Details
Keywords: Sean Silverthorne
- 25 May 2016
- Blog Post
Favorite Memories from HBS
activities like rock climbing, golfing, and running a sprint triathlon - all of which I grumbled good-naturedly at, but which I secretly really enjoyed. And I’ll remember trying to start a packaged snack start-up, spending hours over... View Details
- 28 Mar 2017
- First Look
First Look at New Research, March 28
Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print View Details
Keywords: Sean Silverthorne
Shara Ticku
challenges—including climate change, food security, the environmental and safety impacts of natural resource extraction, and more. Before founding C16 Biosciences, Shara worked at Goldman Sachs, the Clinton Health Access Initiative... View Details
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
traction the business got in the market but by the number of people we were able to employ. In 2009, while I was working in Senegal with a private equity firm, Ndidi and I noticed that a huge amount of the packaged View Details
- 09 May 2017
- First Look
New Research and Ideas, May 9
suggest that workers with higher rank should receive compensation packages more heavily weighted in equity. However, we observe the puzzle that many firms adopt an equality-in-equity strategy: they offer different cash salaries across all... View Details
Keywords: Sean Silverthorne
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
preparations; publicly advertised medicinal, pharmaceutical and dentifrice preparations; food products; household products; cosmetics and toilet preparations; and chemicals, organic colors and pigments, dye stuffs and intermediates."... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
packages based on Yelp’s guidelines: They were in good standing with a certain number of trusted reviews, solid ratings, and complete business listing information, including photos. Starting with a total pool of 18,295 businesses, the... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company’s nascent sales function as Augmedix grows. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817048-PDF-ENG Harvard Business School Case 417-053 Susan Cassidy at Bertram Gilman International In 2016, Susan Cassidy, VP of sales and marketing for the... View Details
Keywords: Sean Silverthorne
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer View Details
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
supporting the process. We are also offering our contributions to the civil support activities of the NGOs.” As of February 16, Anadolu Group has sent 179 lorries of food, water, and other supplies to address urgent needs, providing View Details
- 01 Apr 1997
- News
Manager's Notebook
information while packaging that information for vendors who need it. "A sea change is upon us," say the authors. "Those managers who ignore the potential may find themselves managing without access to customer information." A byproduct... View Details
Keywords: Judith Ross
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
chambers of Congress are considering additional relief, with small business loans packages of over $300 billion under consideration. Mills hopes that the government will go a step further and offer interest-free loans and work to include... View Details
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
The company aims to transform health food with a lesser known super-seed (Sacha Inchi), which has a superior nutritional profile compared to most conventional nuts and seeds. The mission was to do this not just through its products, but... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
fifth box? 3) Consider partnering with local humane societies. For example, offer a reduced-cost first package after an adoption—the goal being to associate the joy of bringing a pet home with your product. — Laura Viaches (MBA 2008)... View Details
- 01 Dec 2019
- News
Making Eco Easy
microplastics per liter. “All the plastic our society is consuming is ending up in our oceans and waterways, where it is breaking down into tiny pieces and appearing in the water we drink, the food we eat, and the formula I was making for... View Details
Keywords: Jennifer Gillespie