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- Faculty Publications (77)
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- All HBS Web (222)
- Faculty Publications (77)
- 10 Dec 2007
- HBS Case
One Laptop per Child
be put in the path of adoption. If you are a technology-centric person, in the West you don't think in terms of a computer replacing a teacher, but in a budget-strapped developing country environment, resources are so limited, there aren't enough teachers. Should View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details
Keywords: by Youngme Moon
Theodore W. Waitt
a standard on all its PC models (1986), it was the first to adopt Windows as a standard (1990), and it was the first to incorporate CD-rom drives and Pentium processing technology (1994). Waitt crafted a homespun, folksy image for Gateway... View Details
Keywords: Computers & Electronics
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
only 6 million units over the course of 3 years, compared with sales of 300 million PCs during the same period. "Apple's market share has always been lower than its consumer mind share," remarks Yoffie. Birth of The Cool In... View Details
- 01 Jun 2007
- News
A Juicy Story
Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its ad campaign to “Think Different.” Even so, it sold only 6 million units over the course of three years, compared with sales of 300 million View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- Web
Research & Data Services for HBS Faculty & Doctoral Students | Baker Library
for faculty is charged to faculty research budgets at a rate of $40/hour. We are based in Baker Library | Bloomberg Center 130, a space that houses PC workstations with specialized software and resources available to faculty, research... View Details
- 01 Sep 2008
- News
Negative Ad Power
ominously at three in the morning. In commercial marketing, Apple’s “Hi, I’m a Mac; Hi, I’m a PC” spots are about as tough as comparison advertising gets. Yet the digs at Microsoft are offset by sympathy for the nerdy but likable PC... View Details
- 01 Mar 2025
- News
Editor's Letter
The things we choose to save, and display, say something about us. Along with the usual photos of loved ones (husband, daughter, horse), my desk in Teele Hall includes a ceramic bluebird, a train ticket from Sri Lanka, and a vintage Budweiser can discovered during a... View Details
- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
relationships. In many cases, partnerships are a more appropriate way to grow than M&A. Even a company as large as IBM uses alliances in its PC business, which has been deemed unprofitable but still important given its links with... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
- 07 May 2019
- News
How Sonja Hoel Perkins Saved John McAfee from an Especially Bad Deal
attending Harvard Business School, Hoel Perkins landed a job on the ground floor of the venture capital firm TA Associates in Boston. There she impressed management with her computer skills—all self-taught—and her knack for finding prospects for investment. Around that... View Details
- 15 Dec 2024
- News
Assets: Memory Full
When Dante Roscini (MBA 1988) arrived on campus in 1986, he and members of his class each became the de-facto owner of an IBM PC Convertible (purchase was mandatory for all incoming students). As conceived by German industrial designer Richard Sapper, the laptop-style... View Details
- Web
Paul Baier | Baker Library
Paul Baier MBA 1994, PurchasingCenter.com, Excara Play Video duration: 57:53 Paul Baier, HBS 1994. Interview conducted in June 2002 Paul Baier, HBS 1994, launched several entrepreneurial ventures. His first, Compare.com, enabled customers to compare prices on... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details
Keywords: Martha Lagace
- 01 Mar 2010
- News
Noted & Quoted
computing and mobility. That has the potential to change the economics of the Internet business and to redistribute profits yet again.” — HBS professor David Yoffie talking about the potential economic effects of people increasingly relying on mobile phones instead of... View Details
- Web
SAS/CONNECT - Research Computing Services
PC SAS version 9.3 or 9.4 to connect to SAS 9.2 on the server): Compute Services (CS) Remote Library Services (RLS) Give user access to all of the computing resources on the remote host. Give user access to all the data regardless of... View Details
- Web
Training Course in Personnel Administration: 1937 - 1944 | Baker Library
study of the motivation which underlies behavior." (4) The curricula included economics, sociology, guidance, government, and educational psychology. Portrait of Edith G. Stedman, ca. 1921. Radcliffe College Archives, Schlesinger Library, Radcliffe Institute, Harvard... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
theoretical explanation for workplace silence based on implicit theories of voice. Cases & Course MaterialsASUSTek Computer Inc. Eee PC (A) Harvard Business School Case 609-011 ASUSTek Computer was the world's largest manufacture of... View Details
Keywords: Sean Silverthorne
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
Microsoft’s Windows operating system and Office suite of products, Ballmer dismissed the challengers as caring more about altruism than profit. He insisted there will continue to be demand for Microsoft software that delivers feature-rich capabilities to View Details
- 06 Dec 2012
- News
New Thinking on Healthcare Reform
of minicomputers created more of a midpoint (clinics) before desktop PCs became prevalent (home healthcare and services such as MinuteClinic). "We need to bring technology to outpatient clinics and patients' homes so they can provide more... View Details