Publications
Publications
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- Faculty Publications (123)
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- 1972
- Book
Managing the Multinational Enterprise: Organization of the Firm and Ownership of the Subsidiary
By: John M. Stopford and L. T. Wells Jr.
- Research Summary
India Transformed? Insights from the Firm Level 1988-2005 (with Anusha Chari)
By: Laura Alfaro
Using firm-level data this paper analyzes, the transformation of India’s economic structure following the implementation of economic reforms. The focus of the study is on publicly-listed and unlisted firms from across a wide spectrum of manufacturing and services... View Details
- Research Summary
The Ownership of Deep Metaphors
By: Gerald Zaltman
Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details
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