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  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone are the... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • August 1988 (Revised December 2000)
  • Case

Dunkin' Donuts (E): 1988 Distribution Strategies

Dunkin' Donuts is exploring various methods of increasing distribution. Possibilities involving new outlets include area development contracts, subfranchising, regional rollout strategies, and an increase in company owned stores. Possibilities focusing on existing... View Details
Keywords: Expansion; Franchise Ownership; Distribution Channels; Retail Industry; Food and Beverage Industry; United States
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Kaufmann, Patrick J. "Dunkin' Donuts (E): 1988 Distribution Strategies." Harvard Business School Case 589-017, August 1988. (Revised December 2000.)
  • November 1976
  • Case

Norton Co.: Strategic Planning for Diversified Business Operations (Abridged)

By: Francis Aguilar
Keywords: Strategic Planning; Diversification
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Aguilar, Francis. "Norton Co.: Strategic Planning for Diversified Business Operations (Abridged)." Harvard Business School Case 377-114, November 1976.
  • May 2021
  • Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version

By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Mobile and Wireless Technology; Service Industry; New York (city, NY); Boston
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Fuller, Joseph B., and Christopher Payton. "Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version." Harvard Business School Spreadsheet Supplement 321-707, May 2021.
  • April 1994 (Revised April 1995)
  • Case

Volkswagen de Mexico's North American Strategy (A)

In 1988, Volkswagen (VW) consolidated its North American operations in Puebla, Mexico, after shutting down its plant in Pennsylvania. Volkswagen de Mexico had been in operation since the 1960s, but produced almost exclusively for the Mexican market. In the late 1980s,... View Details
Keywords: Organizational Change and Adaptation; Trade; Manufacturing Industry; Auto Industry; Canada; Germany; United States; Mexico
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Shapiro, Helen. "Volkswagen de Mexico's North American Strategy (A)." Harvard Business School Case 794-104, April 1994. (Revised April 1995.)
  • March 2017
  • Teaching Note

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald
Teaching Note for HBS No. 615-013. View Details
Keywords: Innovation; Strategy; New Markets; Grocery; Operations Strategy; Innovation and Invention; Competition; Emerging Markets; Learning; Service Operations; Online Technology; United States
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McDonald, Rory. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Teaching Note 617-043, March 2017.
  • February 2018
  • Case

Rosslyn Resource: Monetization and Sales Strategy

By: Robert J. Dolan and Sunru Yong
Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues.... View Details
Keywords: Strategy; Decision Choices and Conditions; Business Model; Organizational Change and Adaptation; Mining Industry
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Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy." Harvard Business School Brief Case 918-509, February 2018.
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI: View Details
Keywords: by Dina Gerdeman
  • December 1999 (Revised February 2001)
  • Case

CVS: The Web Strategy

By: John A. Deighton and Anjali C. Shah
How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes... View Details
Keywords: Leveraged Buyouts; Marketing Channels; Distribution Channels; Service Operations; Corporate Strategy; Pharmaceutical Industry; Web Services Industry
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Deighton, John A., and Anjali C. Shah. "CVS: The Web Strategy." Harvard Business School Case 500-008, December 1999. (Revised February 2001.) (request a courtesy copy.)
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

Road Map For Strategy And Execution By Tarun Khanna and Krishna G. Palepu Emerging Market Action Items: The frameworks and examples in this book point to several key action items for companies operating in... View Details
Keywords: by Martha Lagace
  • Teaching Interest

Overview

By: Willy C. Shih
Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details
Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Manufacturing Industry; Transportation Industry; United States; China; Europe; Japan
  • February 2016
  • Case

Health Catalyst

By: Kevin Schulman and Suresh Balu
Dan Burton, Health Catalyst CEO (HBS Baker Scholar), and Tom Burton, Health Catalyst Senior Vice President of Product Development and cofounder, closed on a $41 million investment round. Their firm was one of the hottest companies in the health information technology... View Details
Keywords: Service Management; Strategy; Operations Management; Information Technology; Information Management; Entrepreneurship; Service Delivery; Competitive Strategy; Performance; Information Technology Industry; Health Industry
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Schulman, Kevin, and Suresh Balu. "Health Catalyst." Harvard Business School Case 316-098, February 2016.
  • January 2013
  • Supplement

Wanxiang Group: A Chinese Company's Global Strategy (B)

By: William C. Kirby, Nancy Hua Dai and Erica M. Zendell
Supplements the A Case 308-058. With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to... View Details
Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States
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Kirby, William C., Nancy Hua Dai, and Erica M. Zendell. "Wanxiang Group: A Chinese Company's Global Strategy (B)." Harvard Business School Supplement 313-096, January 2013.
  • December 2022
  • Article

Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely focused on established firms in mature... View Details
Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy
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Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Administrative Science Quarterly 67, no. 4 (December 2022): 915–967.
  • June 1981 (Revised May 1988)
  • Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi
L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details
Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry
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Takeuchi, Hirotaka. "L.L. Bean, Inc.: Corporate Strategy." Harvard Business School Case 581-159, June 1981. (Revised May 1988.)
  • Teaching Interest

Strategies for Value Creation (MBA Course)

By: Benjamin C. Esty
SVC is a capstone course that integrates topics from finance, strategy, and leadership. It is intentionally cross-functional and designed to force integration at the end  of the MBA program.  Students develop a value creation mindset and learn that value creation is an... View Details
  • August 1986 (Revised May 1993)
  • Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
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Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
  • March 2005 (Revised June 2006)
  • Case

Sun Microsystems, Inc.: Web Services Strategy

By: Thomas R. Eisenmann and Fernando Suarez
Microsoft and IBM have excluded Sun Microsystems from the board of the Web Services Interoperability Organization (WS-I), an industry consortium that will shape the evolution of Web services standards. Sun managers must decide whether to join WS-I as a contributing... View Details
Keywords: Information Technology; Standards; Corporate Governance; Power and Influence; Web Services Industry; Information Technology Industry
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Eisenmann, Thomas R., and Fernando Suarez. "Sun Microsystems, Inc.: Web Services Strategy." Harvard Business School Case 805-095, March 2005. (Revised June 2006.)
  • September 2003 (Revised February 2004)
  • Case

Electronic Arts: The Blockbuster Strategy

Describes the process that the firm employs to allocate resources to new product development projects. Examines whether the firm can sustain its competitive advantage given its existing game design process. View Details
Keywords: Resource Allocation; Competitive Advantage; Decision Making; Product Development; Video Game Industry
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Roberto, Michael, and Gina Carioggia. "Electronic Arts: The Blockbuster Strategy." Harvard Business School Case 304-013, September 2003. (Revised February 2004.)
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

multinational firms, then a framework for how to craft an international strategy that creates shareholder value, Collis provides students and new managers with an integrated perspective on international strategy, drawing on earlier work... View Details
Keywords: by Julia Hanna
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