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Publications

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    • Faculty Publications  (202)

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    • All HBS Web  (1,533)
      • Faculty Publications  (202)

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      • May 2012
      • Article

      Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

      By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
      The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
      Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
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      Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
      • 2012
      • Other Unpublished Work

      Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity

      By: Laura Alfaro and Maggie X. Chen
      The impact of multinational activity on host-country productivity has been a major topic of economic research. A positive impact can be attributed to knowledge spillovers from foreign multinational to domestic firms or a less stressed, alternative explanation—firm... View Details
      Keywords: Multinational Firms and Management; Performance Productivity; Supply and Industry; Knowledge; Manufacturing Industry
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      Alfaro, Laura, and Maggie X. Chen. "Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity." 2012.
      • 2012
      • Working Paper

      The Impact of Modularity on Intellectual Property and Value Appropriation

      By: Carliss Y. Baldwin and Joachim Henkel
      Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect intellectual property (IP). We... View Details
      Keywords: Strategy; Open Source Distribution; Value; Complexity; Intellectual Property
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      Baldwin, Carliss Y., and Joachim Henkel. "The Impact of Modularity on Intellectual Property and Value Appropriation." Harvard Business School Working Paper, No. 12-040, December 2011. (Revised November 2012.)
      • September 2011 (Revised September 2015)
      • Case

      Hassina Sherjan

      By: Robert G. Eccles, George Serafeim and Pippa Eccles
      Hassina Sherjan was born in Afghanistan but grew up and was educated in the United States. A trip to Afghanistan when she was an adult inspired her to move back to her home country with two missions. The first was to educate young women through a non-profit... View Details
      Keywords: Environmental Accounting; Non-Governmental Organizations; Nonprofit Organizations; Corporate Social Responsibility and Impact; Social Entrepreneurship; Leadership; Innovation Leadership; Development Economics; Growth and Development; Problems and Challenges; Retail Industry; Afghanistan; United States
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      Eccles, Robert G., George Serafeim, and Pippa Eccles. "Hassina Sherjan." Harvard Business School Case 112-029, September 2011. (Revised September 2015.)
      • July 2011
      • Article

      Mixed Source

      By: Ramon Casadesus-Masanell and Gaston Llanes
      We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
      Keywords: Competition; Open Source Distribution; Profit; Sales; Applications and Software; Service Operations; Business Model; Decision Choices and Conditions; Quality; Value Creation
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      Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Management Science 57, no. 7 (July 2011): 1212–1230.
      • May–June 2011
      • Article

      The Uninvited Brand

      By: Susan Fournier and Jill Avery
      Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
      • 2011
      • Working Paper

      The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

      By: Andrew A. King and Karim R. Lakhani
      Technological advancement and innovation requires the integration of both external knowledge and internal inventiveness. In this paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity... View Details
      Keywords: Experience and Expertise; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Performance Capacity; Technology Adoption
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      King, Andrew A., and Karim R. Lakhani. "The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis." Harvard Business School Working Paper, No. 11-102, April 2011.
      • March 2011
      • Teaching Note

      InnoCentive.com (A) (TN)

      By: Karim R. Lakhani
      Teaching Note for 608170. View Details
      Keywords: Research and Development; Collaborative Innovation and Invention; System; Open Source Distribution; Competition; Web Services Industry
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      Lakhani, Karim R. "InnoCentive.com (A) (TN)." Harvard Business School Teaching Note 611-072, March 2011.
      • February 2011 (Revised July 2013)
      • Case

      A123 Systems: Power. Safety. Life.

      By: Richard H.K. Vietor
      A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from... View Details
      Keywords: Business or Company Management; Diversification; Machinery and Machining; Renewable Energy; Transportation; Management Skills; Corporate Finance; Auto Industry; Battery Industry
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      Vietor, Richard H.K. "A123 Systems: Power. Safety. Life." Harvard Business School Case 711-066, February 2011. (Revised July 2013.)
      • November 2010 (Revised February 2013)
      • Case

      Energy Security in Europe (A): Nord Stream

      By: Rawi E. Abdelal and Sogomon Tarontsi
      Russian and German energy firms initiated the Nord Stream natural gas pipeline project with strong political support from their home governments but encountered resistance from other states. Although the pipeline would connect Russia with Germany directly, the project... View Details
      Keywords: Non-Renewable Energy; Leadership; Distribution; Business and Government Relations; Conflict and Resolution; Energy Industry; Russia; European Union; Germany
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      Abdelal, Rawi E., and Sogomon Tarontsi. "Energy Security in Europe (A): Nord Stream." Harvard Business School Case 711-026, November 2010. (Revised February 2013.)
      • November 2010 (Revised February 2013)
      • Supplement

      Energy Security in Europe (B): The Southern Corridor

      By: Rawi E. Abdelal and Sogomon Tarontsi
      Nabucco natural gas pipeline, initiated by a group of European energy companies, was intended to connect the broad gas-rich region of the Middle East and Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an... View Details
      Keywords: Non-Renewable Energy; Governing Rules, Regulations, and Reforms; Policy; Distribution; Business and Government Relations; Conflict and Resolution; Energy Industry; Russia; European Union
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      Abdelal, Rawi E., and Sogomon Tarontsi. "Energy Security in Europe (B): The Southern Corridor." Harvard Business School Supplement 711-033, November 2010. (Revised February 2013.)
      • 2010
      • Working Paper

      Mixed Source

      By: Ramon Casadesus-Masanell and Gaston Llanes
      We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
      Keywords: Business Model; Duopoly and Oligopoly; Monopoly; Open Source Distribution; Quality; Competition; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Harvard Business School Working Paper, No. 10-022, September 2009. (Revised October 2010.)
      • 2010
      • Book

      The Comingled Code: Open Source and Economic Development

      By: Josh Lerner and Mark Schankerman
      Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source, while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic... View Details
      Keywords: Development Economics; Economic Growth; Policy; Government and Politics; Open Source Distribution; Software
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      Lerner, Josh, and Mark Schankerman. The Comingled Code: Open Source and Economic Development. MIT Press, 2010.
      • Article

      Marginality and Problem-Solving Effectiveness in Broadcast Search

      By: Lars Bo Jeppesen and Karim R. Lakhani
      We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution... View Details
      Keywords: Competition; Open Source Distribution; Knowledge Use and Leverage; Markets; Independent Innovation and Invention; Problems and Challenges; Research and Development; Gender; Science
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      Jeppesen, Lars Bo, and Karim R. Lakhani. "Marginality and Problem-Solving Effectiveness in Broadcast Search." Organization Science 21, no. 5 (September–October 2010): 1016–1033.
      • August 2010 (Revised February 2011)
      • Case

      Highland Capital Partners: Investing in Cleantech

      By: Joseph B. Lassiter III and David Kiron
      One day during the summer of 2008, Paul Maeder, co-founder and general partner of Highland Capital Partners (HCP), was walking with his wife around Reykjavik, Iceland, marveling at how clean the city felt and at the widespread use of naturally occurring geothermal... View Details
      Keywords: Renewable Energy; Entrepreneurship; Investment; Global Strategy; Environmental Sustainability; Financial Services Industry; Green Technology Industry
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      Lassiter, Joseph B., III, and David Kiron. "Highland Capital Partners: Investing in Cleantech." Harvard Business School Case 811-009, August 2010. (Revised February 2011.)
      • June 2010 (Revised February 2011)
      • Case

      The Fox Islands Wind Project (A)

      By: Joseph B. Lassiter III, James Thomas Corcoran, Max Gazor, Dylan Hogarty and Alexander H. Somers, Jr.
      The market for electricity on the Fox Islands of North Haven and Vinalhaven, Maine is unique and costly for residents. Historically, electricity prices on the islands had been three times the national average because of the high cost of importing electricity via an... View Details
      Keywords: Business Startups; Renewable Energy; Social Entrepreneurship; Cost; Financing and Loans; Projects; Business and Community Relations; Environmental Sustainability; Green Technology Industry; Maine
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      Lassiter, Joseph B., III, James Thomas Corcoran, Max Gazor, Dylan Hogarty, and Alexander H. Somers, Jr. "The Fox Islands Wind Project (A)." Harvard Business School Case 810-129, June 2010. (Revised February 2011.)
      • May 2010 (Revised January 2014)
      • Case

      Water Shortage and Property Investing in Mexico City

      By: John D. Macomber, Regina Garcia-Cuellar and Griffin James
      A commercial property company evaluates water risks including the government's ability to remedy, the company's operating exposure and mitigation, and whether to relocate because of water risk. A real estate fund manager assesses investment prospects in Mexico City in... View Details
      Keywords: Private Equity; Investment; Risk Management; Infrastructure; Privatization; Business and Government Relations; Partners and Partnerships; Financial Services Industry; Real Estate Industry; Utilities Industry; Mexico City
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      Macomber, John D., Regina Garcia-Cuellar, and Griffin James. "Water Shortage and Property Investing in Mexico City." Harvard Business School Case 210-085, May 2010. (Revised January 2014.)
      • March 2010 (Revised June 2019)
      • Case

      Major League Baseball Advanced Media: America's Pastime Goes Digital

      By: Anita Elberse and Brett Laffel
      In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
      Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
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      Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
      • October 2009 (Revised October 2010)
      • Case

      Cosan: Thinking Outside the Barrel

      By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho
      The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details
      Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Energy Industry; Brazil
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      Reinhardt, Forest L., Noel Maurer, and Ricardo Reisen de Pinho. "Cosan: Thinking Outside the Barrel." Harvard Business School Case 710-017, October 2009. (Revised October 2010.)
      • 2009
      • Chapter

      Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

      By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail
      We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details
      Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation
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      Edmondson, Amy C., Kate Roloff, and Lucy H. MacPhail. "Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition." In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton, 311–332. Psychology Press, 2009.
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