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Publications

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Filter Results: (238) Arrow Down Arrow Up

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  • All HBS Web  (238)
    • News  (96)
    • Research  (106)
    • Multimedia  (1)
  • Faculty Publications  (35)

Show Results For

  • All HBS Web  (238)
    • News  (96)
    • Research  (106)
    • Multimedia  (1)
  • Faculty Publications  (35)
← Page 7 of 238 Results →
  • 03 Mar 2014
  • Blog Post

Align Your Social Media and Recruiting Strategies

associations to create word of mouth marketing about your Q&A platform or a live chat you’re hosting. You may even invite students who have previously interned at your... View Details
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth... View Details
Keywords: by Carmen Nobel
  • 19 May 2020
  • Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the... View Details
Keywords: by Michael Blanding; Retail
  • 27 Jan 2014
  • Blog Post

Opportunity Abounds

U.S. has more small businesses per capita, but that metric is skewed because working age India’s population is not much larger than America’s.) And more than 50% of 1.2 billion are below the age of 25. The... View Details
Keywords: Technology
  • 01 Dec 2005
  • News

Buy the Book

company embrace a more interactive model? Deighton isn’t so sure. “People don’t want to be fed a menu of books based on their past selections,” he says. “They favor serendipity — they want to be surprised and charmed.” That highlights the... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Mar 2016
  • News

Case Study: Paper Chase

Choi Greenthal (MBA 1991) The key to creating a category here is getting the cards into people’s hands and letting them see the value. Relying on purchases at retail value to drive word of View Details
  • 01 Jun 2001
  • News

Teaching for the Ages: the MBA Classroom in the 21st Century

about it. One of my sectionmates even knew Bill Gates! But that was then. As we push through the Aldrich doors and trudge up the stairs, it dawns on me: In 1988, our cases hadn’t made mention of “Internet,”... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of... View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 11 Aug 2020
  • Blog Post

Supporting Independent Workers During COVID-19: One Phone Call at a Time

federal initiatives. “It was actually a unique setup for both of us – we were attending online HBS classes during the morning hours, and then in the afternoon we were managing a volunteer organization that... View Details
  • 06 May 2008
  • First Look

First Look: May 6, 2008

  Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details
Keywords: Martha Lagace
  • 01 Dec 2013
  • News

Oscar Winners

2007) and they have just one word for you: insurance. The trio are cofounders of Oscar Health Insurance (hioscar.com), their brand-new online company—competing with more than a... View Details
Keywords: Insurance Carriers and Related Activities; Finance; Health, Social Assistance
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

gravity the law of integrity just is, and if you violate the law of integrity as we define it, you get hurt just as if you try to violate the law of gravity with no safety... View Details
Keywords: Martha Lagace
  • 08 Aug 2016
  • Blog Post

CS50 for MBAs: Coding at HBS

mission I found compelling took the form of an opportunity to join the Boston Ballet as the Chief of Staff and help push forward a massive website and systems upgrade project that the Ballet had just... View Details
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

setting up a thought experiment, this exercise challenges students to examine their own assumptions about the meaning of the word "public" in public education, as well as to understand competing... View Details
Keywords: Martha Lagace
  • 26 Feb 2001
  • Research & Ideas

Evolving for Success [Part One]

proposition and were creating value for customers. That's my definition of success. They operated more like communities offline in order to help create communities online. The online communities were... View Details
Keywords: by Staff
  • 01 Sep 2003
  • News

Andrea Silbert

noting that word of mouth is the organization’s best marketing tool. While the ups and downs of the economy pose a challenge, Silbert says that... View Details
Keywords: Susan Young; Management, Scientific, and Technical Consulting Services; Professional Services
  • 19 Feb 2010
  • News

The MBA Oath Debate

words on a piece of paper will not stop unethical behavior, where steep fines and prison have failed to do so.” Writing in BusinessWeek.com’s online debate over the oath,... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2006
  • News

Inside Intel

around this product and around the thought that Intel had been beaten at its own game. When he started talking about jettisoning memories, “I had a hard time getting the words out of my View Details
Keywords: Richard S. Tedlow; Hanna, Julia; technology; manufacturing; innovation; Computer and Electronic Product Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

can experience adventures and activities in the mythical land of Neopia. Neopets was launched in 1999 and quickly became popular after enthusiastic users spread news of it by View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details
Keywords: by Dina Gerdeman; Advertising
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