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Show Results For
- All HBS Web
(238)
- News (96)
- Research (106)
- Multimedia (1)
- Faculty Publications (35)
- 03 Mar 2014
- Blog Post
Align Your Social Media and Recruiting Strategies
associations to create word of mouth marketing about your Q&A platform or a live chat you’re hosting. You may even invite students who have previously interned at your... View Details
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth... View Details
Keywords: by Carmen Nobel
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the... View Details
- 27 Jan 2014
- Blog Post
Opportunity Abounds
U.S. has more small businesses per capita, but that metric is skewed because working age India’s population is not much larger than America’s.) And more than 50% of 1.2 billion are below the age of 25. The... View Details
Keywords: Technology
- 01 Dec 2005
- News
Buy the Book
company embrace a more interactive model? Deighton isn’t so sure. “People don’t want to be fed a menu of books based on their past selections,” he says. “They favor serendipity — they want to be surprised and charmed.” That highlights the... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
Choi Greenthal (MBA 1991) The key to creating a category here is getting the cards into people’s hands and letting them see the value. Relying on purchases at retail value to drive word of View Details
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
about it. One of my sectionmates even knew Bill Gates! But that was then. As we push through the Aldrich doors and trudge up the stairs, it dawns on me: In 1988, our cases hadn’t made mention of “Internet,”... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of... View Details
- 11 Aug 2020
- Blog Post
Supporting Independent Workers During COVID-19: One Phone Call at a Time
federal initiatives. “It was actually a unique setup for both of us – we were attending online HBS classes during the morning hours, and then in the afternoon we were managing a volunteer organization that... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details
Keywords: Martha Lagace
- 01 Dec 2013
- News
Oscar Winners
2007) and they have just one word for you: insurance. The trio are cofounders of Oscar Health Insurance (hioscar.com), their brand-new online company—competing with more than a... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
gravity the law of integrity just is, and if you violate the law of integrity as we define it, you get hurt just as if you try to violate the law of gravity with no safety... View Details
Keywords: Martha Lagace
- 08 Aug 2016
- Blog Post
CS50 for MBAs: Coding at HBS
mission I found compelling took the form of an opportunity to join the Boston Ballet as the Chief of Staff and help push forward a massive website and systems upgrade project that the Ballet had just... View Details
- 21 Oct 2008
- First Look
First Look: October 21, 2008
setting up a thought experiment, this exercise challenges students to examine their own assumptions about the meaning of the word "public" in public education, as well as to understand competing... View Details
Keywords: Martha Lagace
- 26 Feb 2001
- Research & Ideas
Evolving for Success [Part One]
proposition and were creating value for customers. That's my definition of success. They operated more like communities offline in order to help create communities online. The online communities were... View Details
Keywords: by Staff
- 01 Sep 2003
- News
Andrea Silbert
noting that word of mouth is the organization’s best marketing tool. While the ups and downs of the economy pose a challenge, Silbert says that... View Details
- 19 Feb 2010
- News
The MBA Oath Debate
words on a piece of paper will not stop unethical behavior, where steep fines and prison have failed to do so.” Writing in BusinessWeek.com’s online debate over the oath,... View Details
- 01 Dec 2006
- News
Inside Intel
around this product and around the thought that Intel had been beaten at its own game. When he started talking about jettisoning memories, “I had a hard time getting the words out of my View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
can experience adventures and activities in the mythical land of Neopia. Neopets was launched in 1999 and quickly became popular after enthusiastic users spread news of it by View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details