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Show Results For
- All HBS Web
(238)
- News (96)
- Research (106)
- Multimedia (1)
- Faculty Publications (35)
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details
Keywords: Julia Hanna
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the... View Details
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth... View Details
Keywords: by Carmen Nobel
- 27 Jan 2014
- Blog Post
Opportunity Abounds
U.S. has more small businesses per capita, but that metric is skewed because working age India’s population is not much larger than America’s.) And more than 50% of 1.2 billion are below the age of 25. The... View Details
Keywords: Technology
- 01 Dec 2013
- News
Oscar Winners
2007) and they have just one word for you: insurance. The trio are cofounders of Oscar Health Insurance (hioscar.com), their brand-new online company—competing with more than a... View Details
- 01 Dec 2005
- News
Buy the Book
company embrace a more interactive model? Deighton isn’t so sure. “People don’t want to be fed a menu of books based on their past selections,” he says. “They favor serendipity — they want to be surprised and charmed.” That highlights the... View Details
- 08 Aug 2016
- Blog Post
CS50 for MBAs: Coding at HBS
mission I found compelling took the form of an opportunity to join the Boston Ballet as the Chief of Staff and help push forward a massive website and systems upgrade project that the Ballet had just... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
gravity the law of integrity just is, and if you violate the law of integrity as we define it, you get hurt just as if you try to violate the law of gravity with no safety... View Details
Keywords: Martha Lagace
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
about it. One of my sectionmates even knew Bill Gates! But that was then. As we push through the Aldrich doors and trudge up the stairs, it dawns on me: In 1988, our cases hadn’t made mention of “Internet,”... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details
Keywords: Martha Lagace
- 01 Mar 2016
- News
Case Study: Paper Chase
Choi Greenthal (MBA 1991) The key to creating a category here is getting the cards into people’s hands and letting them see the value. Relying on purchases at retail value to drive word of View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of... View Details
- 24 Apr 2014
- News
One by one, connecting veterans to opportunities
Faw. Through social media and word of mouth, the service he provides has made Faw a go-to guy for veterans seeking career advice. At HBS, he fields up to 10 emails and five phone calls a week from veterans... View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
you may not be able to learn anywhere else," says Alvin E. Roth, a professor in the Negotiation, Organizations & Markets (NOM) Unit at HBS and a longtime champion of experimental economics. For example, to track how viewers watch... View Details
Keywords: by Carmen Nobel
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details
- 21 Oct 2008
- First Look
First Look: October 21, 2008
setting up a thought experiment, this exercise challenges students to examine their own assumptions about the meaning of the word "public" in public education, as well as to understand competing... View Details
Keywords: Martha Lagace
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
can experience adventures and activities in the mythical land of Neopia. Neopets was launched in 1999 and quickly became popular after enthusiastic users spread news of it by View Details
- 04 Dec 2020
- Blog Post
Heard on the Street (HOTS) - bringing the HBS community together through harmony
concert. Our first show of the academic year just took place On December 2nd via YouTube livestream. Putting together a virtual concert actually required more work on all members. Each of us learned how to... View Details
- 11 Aug 2020
- Blog Post
Supporting Independent Workers During COVID-19: One Phone Call at a Time
federal initiatives. “It was actually a unique setup for both of us – we were attending online HBS classes during the morning hours, and then in the afternoon we were managing a volunteer organization that... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
boundaries lie.” “Is a product getting ranked at the top because it genuinely has more desired features? Or is it just because I’m putting in some gibberish?” She says some of the urgency revolves around the fact that LLMs View Details