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  • July, 2024
  • Article

Consumer Protection in an Online World: An Analysis of Occupational Licensing

By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
Related
  • 18 Mar 2014
  • News

The Oz of Data Opens the Curtain

Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO of Little Rock, Arkansas-based... View Details
Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
  • 2015
  • Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details
Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Web Services Industry
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  • 05 Mar 2018
  • Working Paper Summaries

Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

Keywords: by Edward L. Glaeser, Hyunjin Kim, and Michael Luca
  • Web

Terms of Use - HBS Online

(11 August 2024) 1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School Online website (the... View Details
  • 01 Dec 1997
  • News

1997 Placement Data Reflect January Cohort's Success

campus this year and enhances access to MBA students for firms that have not traditionally recruited at HBS; A new Web site for recruiters, with online tools, event listings, and other features to provide more efficient access to MBA... View Details
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
Related
  • Web

Terms of Use | HBS Online

. 1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School Online website (the “Site,” which... View Details
  • Web

Business Fundamentals Course - CORe | HBS Online

Accounting with a final exam. 10-17 weeks 8-15 hours per week 3 Courses plus exam Self-Paced with regular deadlines This course earns you a Credential of Readiness from HBS Online. What you earn . Overview Syllabus Enrollment Stories FAQs Apply Now Key Concepts Analyze... View Details
  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • June 2016
  • Article

Understanding Online Hotel Reviews Through Automated Text Analysis

By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
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  • Web

Sustainable Business Strategy Course | HBS Online

Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or business in society Earn by: completing any three courses within... View Details
  • Other Article

The Market That Wasn't: The Non-emergence of the Online Grocery Category

By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry
Related
  • Winter 2016
  • Article

Analytics for an Online Retailer: Demand Forecasting and Price Optimization

By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
Keywords: Internet and the Web; Price; Forecasting and Prediction; Revenue; Sales; Retail Industry
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  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
Related
  • 2007
  • Working Paper

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
Related
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • 25 Oct 2013
  • News

The Vast Majority Of Music Online Goes Basically Unpurchased

  • Research Summary

Overview

By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
  • 26 Jul 2017
  • Cold Call Podcast

The Revolution in Advertising: From Don Draper to Big Data

Keywords: Re: John A. Deighton; Advertising