Publications

Publications

Filter Results: (3,268) Arrow Down
Filter Results: (3,268) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 7 of 3,268 Results →
  • February 1998 (Revised February 1999)
  • Case

FreeMarkets OnLine

By: V. Kasturi Rangan
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry
Related
  • Web

Negotiation Course Online | HBS Online

company, and Negotiation Mastery has given me additional skills that I have put into practice and have resulted in much more successful agreements. Jacqueline Ryan Integrated Marketing Manager at YumEarth Develop the negotiation skills... View Details
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
Related

    The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science

    Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we... View Details
    • 11 Apr 2024
    • In Practice

    Why Progress on Immigration Might Soften Labor Pains

    company and drawing upon native and foreign talent as befits their local situation. While the employment-based and family reunification pathways are distinct, the tight labor market makes them more alike.... View Details
    Keywords: by Rachel Layne
    • March 1998 (Revised March 1999)
    • Case

    Dell Online

    By: V. Kasturi Rangan and Marie Bell
    Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
    Keywords: Consumer Behavior; Market Transactions; Goals and Objectives; Business Processes; Distribution Channels; Internet and the Web; Information Infrastructure; Competitive Advantage; Computer Industry; Retail Industry
    Related
    • May–June 2023
    • Article

    Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

    By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
    The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details
    Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry
    Related
    • 13 Apr 2011
    • Working Paper Summaries

    The ‘IKEA Effect’: When Labor Leads to Love

    Keywords: by Michael I. Norton, Daniel Mochon & Dan Ariely; Consumer Products
    • April 2014 (Revised May 2014)
    • Teaching Note

    Harvard Business School Executive Education: Balancing Online and Offline Marketing

    By: John A. Deighton and Leora Kornfeld
    Related
    • 2011
    • Working Paper

    The 'IKEA Effect': When Labor Leads to Love

    By: Michael I. Norton, Daniel Mochon and Dan Ariely
    In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we term the "IKEA effect&"—the increase in valuation of self-made products. Participants saw their... View Details
    Keywords: Investment; Labor; Resource Allocation; Valuation
    Related
    • Web

    Online Business Analytics Course | HBS Online

    Students and Recent Graduates Those Considering Graduate School Mid-Career Professionals Prepare for your next opportunity by learning how to apply basic statistics to real business problems. Meet Arjun, an HBS Online participant who took... View Details
    • 1989
    • Chapter

    Labor Market Distortions as a Case for Export Subsidies: Comment on Katz and Summers

    By: K. A. Froot
    Keywords: Trade; Employment; Policy; Government and Politics
    Related
    • Web

    Entrepreneurship Course Online | HBS Online

    Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details
    • Web

    Strategy Execution Online Course | HBS Online

    Participant What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or leadership and... View Details
    • April 2020
    • Supplement

    Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)

    By: Elie Ofek
    Related
    • April 2009 (Revised December 2015)
    • Case

    Dot.com: Online Pet Retailing

    By: Tom Nicholas and David Chen
    From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market... View Details
    Keywords: Entrepreneurship; Price Bubble; Growth and Development Strategy; Failure; Competitive Strategy; Online Technology; Retail Industry
    Related
    • Web

    Financial Accounting Online Course | HBS Online

    sets and understand them has helped me make major decisions on future state reporting. Kali Pfaff What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course... View Details
    • 2004
    • Chapter

    The City and the Countryside: Economy, State and Socialist Legacies in the Vietnamese Labor Market

    Keywords: History; Economic Systems; Human Capital; Urban Scope; Rural Scope
    Related
    • November–December 2022
    • Article

    The Value of Descriptive Analytics: Evidence from Online Retailers

    By: Ron Berman and Ayelet Israeli
    Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
    Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
    Related
    • Web

    Online Leadership Principles Course | HBS Online

    I thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Build greater self-awareness and explore how you can adapt your leadership style to meet specific organizational challenges.... View Details