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  • 05 Mar 2009
  • Working Paper Summaries

CPC/CPA Hybrid Bidding in a Second Price Auction

Keywords: by Benjamin Edelman & Hoan Soo Lee
  • February 2011 (Revised December 2012)
  • Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
Related
  • Program

Senior Executive Leadership Program—India

has no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities. Application and Notification Deadlines You may apply in one of the following admission... View Details
  • Forthcoming
  • Article

Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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  • January 2020
  • Case

Ureed.com: The Marketplace for Language

By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the... View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
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  • June 2024 (Revised March 2025)
  • Case

Wemade: (Re)Establishing Trust in Blockchain Games (A)

By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details
Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea
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  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

religiosity at the individual level and employing a religious prime. That is, the more religious people are, the less willing they are to follow through on novel purchase opportunities that arise during their grocery shopping trips. This... View Details
Keywords: Sean Silverthorne
  • Program

Owner/President Management

enduring network with OPM peers worldwide Who Should Attend OPM is designed for business owners and founders who meet the following criteria: You (or your family) hold a significant equity stake in the firm You have an active operating... View Details
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

  Working PapersSecuring Online Advertising: Rustlers and Sheriffs in the New Wild West Author:Benjamin G. Edelman Abstract Read the news of recent computer security guffaws, and it's striking how many problems stem from View Details
Keywords: Martha Lagace
  • Program

Senior Executive Program—Africa

responsibilities, goals, and challenges A letter of reference from someone familiar with your work To review both the application and letter of reference, download the Application PDF. You can submit your application via our online... View Details
  • Program

High Potentials Leadership Program

responsibilities, goals, and challenges A letter of reference from someone familiar with your work To review both the application and letter of reference, download the Application PDF. You can submit your application via our online... View Details
  • Program

Senior Executive Leadership Program—Middle East

letter, follow the instructions in your application. Application Submission We recommend that you apply as soon as you can. You may use our online form or download an application. HBS maintains all... View Details
  • Program

Real Estate Management Program

apply in one of the following admission rounds: Round 1 Application due: 24 FEB 2020; Notified no later than: 09 MAR 2020 Round 2 Application due: 20 APR 2020; Notified no later than: 04 MAY 2020 Round 3 Application due: 13 JUL 2020;... View Details
Keywords: Real Estate; Real Estate
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

the world. But SHEIN is much more than an online marketer for these factories. What SHEIN contributes to make the platform hum is remarkable sensitivity to the fashion tastes of its consumers. It monitors what trendsetters wear on social... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • Program

Women on Boards

download the Application PDF. You can submit your application via our online Application Form or by returning a completed PDF. When submitting the online application form, you will be asked for the email... View Details
  • Research Summary

Making Markets Work: An Executive Education Program for Africa

By: Debora L. Spar
In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

company does not have a strong presence in the USA.” 3. ING. The Dutch bank converted its weakness (no retail branches in the U.S.) into a strength. Following a successful Canadian market test, ING gave its entrepreneurial general manager... View Details
Keywords: by John Quelch
  • 02 Apr 2013
  • First Look

First Look: April 2

of executing on its recently refined strategy. Opinions ranged across the following strategic issues: growing the firm's Asian footprint versus remaining focused in Europe; aiming to be a top performing mid-market firm or focusing on... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2015
  • HBS Seminar

EVENT POSTPONED - Ohad Barzilay, Tel Aviv University

  • Program

Changing the Game

responsibilities. Application and Notification Deadlines You may apply within one of the following admission rounds for the upcoming November session: NOV 2020 Program Round 1 Application due: 23 MAR 2020; Notified no later than: 06 APR... View Details