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- All HBS Web (261)
- Faculty Publications (69)
Show Results For
- All HBS Web (261)
- Faculty Publications (69)
- June 2024 (Revised March 2025)
- Case
Wemade: (Re)Establishing Trust in Blockchain Games (A)
By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details
Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea
Kang, Jung Koo, Charles C.Y. Wang, David Allen, and Kwangmoon So. "Wemade: (Re)Establishing Trust in Blockchain Games (A)." Harvard Business School Case 124-025, June 2024. (Revised March 2025.)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among... View Details
- Web
Advisory Board - Entrepreneurship
Interactive Messaging Unit (IMU), the online industry's catalyst for going "beyond the banner" and standardizing new ad formats that dramatically enhanced both the user experience and ad performance. His influence in this evolution earned... View Details
- 01 Sep 2023
- News
Wheel Change
A serial entrepreneur, Paris Wallace (MBA 2007/MPA 2008) is founder of Ovia Health and Good Start Genetics. But he started his first business—an online store selling bike parts and accessories—at age 16. With his launch this year of the... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
products in "creative industries" such as entertainment, advertising, sports, and fashion, and how firms can develop effective marketing strategies for such products. I am working on several topics in this area, including the marketing of blockbuster... View Details
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Korea Korea Showbiz Cluster (2013) Korea Shipbuilding Cluster (2010) Korea Online Game Cluster (2006) Kyrgyzstan Textile and Apparel Cluster in Kyrgyzstan (2012) Macedonia The Macedonian Wine Cluster (2006) Madagascar The Shrimp Cluster... View Details
- 13 Oct 2015
- First Look
October 13, 2015
consumer welfare if the internal content is inferior to organic search results. In this paper, we provide a legal and empirical analysis of this practice in the domain of online reviews. We first identify the conditions under which... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
to give them a better chance of surviving. In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their suppliers—need to adjust to this directional reality at a slower,... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real estate listings, View Details
- Web
Winners & Runners-Up | New Venture Competition
Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details
- 15 Dec 2023
- News
The Musts of 2023
righteous perspective. Dan Morrell: We'll be right back. Hey, it's Dan. Are you interested in practical business education with real world examples? Check out Harvard Business School Online's new podcast, The Parlor Room. Each episode, host and HBS View Details
- Web
Marketing Awards & Honors - Faculty & Research
2018). 2022 Ayelet Israeli : Selected as an INFORMS Society for Marketing Science (ISMS) Early Career Scholars Camp Fellow in 2022. Ayelet Israeli : Finalist for the 2022 John D. C. Little Award for best marketing paper in an INFORMS journal for "The Value of... View Details
- Web
Industry Information - Alumni
In addition to providing industry insights, the magazine includes several rankings on topics ranging from "Top 25 Consultants," "Best Firms to Work For," “Small Jewels," and "Women in Consulting." Vault Online Career Library In-depth... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
civil discourse. Whether you’re engaging in conversations with loved ones, participating in workplace discussions, or navigating online debates, this book will empower you to be a catalyst for positive change. Imagine a future where... View Details
- 07 Apr 2015
- News
Warrior Spirit
for what would eventually become the online services marketplace NextDoor Networks, a business they launched shortly after graduation. Loo and Sityodtong lived and worked out of a two-bedroom apartment in Silicon Valley along with Loo’s... View Details
- 27 Sep 2011
- First Look
First Look: September 27
the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer reviews affect restaurant demand? I investigate this... View Details
Keywords: Sean Silverthorne
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
from their point of view: where they live, what they eat, what they wear, how they move, how they heal themselves, how they educate themselves, and how they entertain themselves. When consumers change their behavior, the first signs can... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to View Details
- 01 Mar 2018
- News
Every Trick in the Book
her distributor online and have them in hand the next day. Big publishers have been slower to respond to the upsurge of independent bookstores, with longer delivery times and minimum order requirements. They also often set higher prices... View Details
Keywords: April White