Publications

Publications

Filter Results: (1,105) Arrow Down
Filter Results: (1,105) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 7 of 1,105 Results →
  • Winter 2016
  • Article

Analytics for an Online Retailer: Demand Forecasting and Price Optimization

By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
Keywords: Internet and the Web; Price; Forecasting and Prediction; Revenue; Sales; Retail Industry
Related
  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
Related
  • 2007
  • Working Paper

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
Related
  • Web

Sustainable Business Strategy Course | HBS Online

Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or business in society Earn by: completing any three courses within... View Details
  • June 2016
  • Article

Understanding Online Hotel Reviews Through Automated Text Analysis

By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
Related

    Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

    In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
    • 01 Dec 1997
    • News

    1997 Placement Data Reflect January Cohort's Success

    campus this year and enhances access to MBA students for firms that have not traditionally recruited at HBS; A new Web site for recruiters, with online tools, event listings, and other features to provide more efficient access to MBA... View Details
    • 25 Oct 2013
    • News

    The Vast Majority Of Music Online Goes Basically Unpurchased

    • 28 Feb 2013
    • Working Paper Summaries

    Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

    Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
    • 09 Dec 2015
    • Research Event

    When Hosts Attack: The Competitive Threat of Online Platforms

    the competitive landscape of platforms, Zhu delved into data from Amazon.com, which serves both as the biggest online retailer in the United States and as a platform on which third-party retailers can sell... View Details
    Keywords: by Carmen Nobel; Retail; Technology; Web Services
    • Web

    Privacy Policy & Legal Info | HBS Online

    your request in our Support Portal . This Privacy Notice (“Notice”) explains the data privacy practices of Harvard Business School Online (“HBS Online”, "we”, “us”, or “our”) in connection with your use of... View Details
    • 02 Apr 2012
    • Research & Ideas

    Do Online Dating Platforms Help Those Who Need Them Most?

    identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships.” Harvard Business School Associate Professor Mikolaj Piskorski has studied... View Details
    Keywords: by Carmen Nobel; Technology
    • Research Summary

    Overview

    By: Ayelet Israeli
    Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
    Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
    • 04 Feb 2014
    • Working Paper Summaries

    From Crowds to Collaborators: Initiating Effort and Catalyzing Interactions Among Online Creative Workers

    Keywords: by Kevin J. Boudreau, Patrick Gaule, Karim R. Lakhani, Christoph Riedl & Anita Williams Woolley
    • 2015
    • Working Paper

    The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

    By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
    In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details
    Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Web Services Industry
    Related

      Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

      This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details
      • Web

      Business and Climate Change Course | HBS Online

      Manager, Marketing Communications at Endress+Hauser What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your... View Details
      • January 2021 (Revised March 2022)
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
      Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
      Related
      • Web

      Power and Influence for Positive Impact | HBS Online

      Benefit Early- and Mid-Career Professionals Aspiring Entrepreneurs Nonprofit Leaders Gain credibility to be more impactful at work and navigate organizational politics. "HBS Online doesn't teach you knowledge or prescribe to any... View Details
      • Fast Answer

      HBS Alumni Research Tips: Finding Market Data & Insights

      How can alumni search for market data, trends, and insights? Statista is a user-friendly aggregator of statistical data from more than 20,000 sources worldwide. Follow instructions to register for a free premium account. Search for... View Details