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- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
customers, not to mention the convenience of keeping customer information on file. While the intermediary charges a fee for its service, buyers widely perceive that the costs are borne by others, namely sellers. Sellers in turn pay the... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
settings include job agencies (whose customers include both job seekers and listers), realtors (whose clients include home sellers and purchasers), and auction houses (whose customers include buyers and sellers). Customers such as buyers... View Details
Keywords: Sean Silverthorne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online... View Details
Keywords: Sean Silverthorne
- 05 Sep 2007
- First Look
First Look: September 5, 2007
School Case 808-027 Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created.... View Details
Keywords: Martha Lagace
- 23 Dec 2014
- Research & Ideas
The Founder of Modern Venture Capital
students. He realized his dream of establishing the first Master of Business Administration program in Europe by helping establish the European Institute of Business Administration. Doriot learned the art of bringing science and industry... View Details
- 27 Mar 2007
- First Look
First Look: March 27, 2007
Note 607-074 No abstract available. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607074 Tickle Harvard Business School Case 807-100 Describes a set of decisions confronting the management team of a rapidly growing View Details
Keywords: Martha Lagace
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
economically more valuable, in keeping with the values of fine art more generally. Q: Why did you use the Indian art market as the basis for your study on how categories evolve? A: Our interest began when we... View Details
Keywords: by Sean Silverthorne
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
that was higher than consumers’ expectations. Immediately after receiving the quote, some callers queried whether the repair business would be willing to match the expected price published by the online automotive repair website... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details
- 08 Apr 2014
- First Look
First Look: April 8
http://ssrn.com/abstract=2414478 Information and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We examine online affiliate marketing programs in which... View Details
Keywords: Sean Silverthorne
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on search engines is often sold via... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
at times in the form of subsidies. For example, Amazon provides discounts on its e-reader prices for customers who agree to receive targeted ads from Amazon and third-party sellers on their devices. Higher intensity of competition between... View Details
- 12 May 2009
- First Look
First Look: May 12, 2009
Real Property Negotiation Game. Porus Bank must decide to which buyers they must learn and at what terms. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209031 Real Property Negotiation Game: Seller Case,... View Details
Keywords: Martha Lagace
- 12 Mar 2013
- First Look
First Look: March 12
sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay), connecting buyers and View Details
Keywords: Sean Silverthorne
- 12 Jan 2016
- First Look
January 12, 2016
demand. Furthermore, downstream and upstream product was coming online from other parts of the world, including Russia. As a result, Alcoa had lost its historical market dominance and stock premium. Belda was convinced that for Alcoa to... View Details
Keywords: Carmen Nobel
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
CarOrder.com, an online auto seller that began in Trilogy Software's corporate incubator. According to CarOrder.com founder Brian Stafford, the critical benefit that Trilogy provided was rapid access to... View Details
- 10 Sep 2001
- Research & Ideas
The Negotiator’s Secret: More Than Merely Effective
analysis, all subjects were asked for their private assessment of the target company's fair value—as distinct from how they might portray that value in the bargaining process. Those assigned the role of seller gave median valuations more... View Details
Keywords: by James K. Sebenius
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace that last summer it bought the... View Details
Keywords: by Jim Aisner