One Belt One Road - Publications - Faculty & Research

Research Summary

Moving Beyond Direct-to-Consumer

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

08 Mar 2016
First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of... View Details

Keywords: Sean Silverthorne

January 2024
Case

Flashfood: The Magic of Commitment

By: Reza Satchu and Patrick Sanguineti

Josh Domingues had accomplished what countless young entrepreneurs long to achieve: founding a promising company that aspires to make the world a tangibly better place. Shocked to learn that international food waste cumulatively amounted to the world’s third largest... View Details

Keywords: Entrepreneur; Founder; Startup; Business Model; Business Startups; Food; Applications and Software; Mission and Purpose; Environmental Sustainability; Canada

Citation

Educators

Purchase

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

strategy and operations (or tactics) are both important but they are different. The normal course of events is for companies to focus on day-to-day operations and short-term problem solving. Management meetings focus View Details

Keywords: by Martha Lagace

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

slaps down his papers, and fixes his audience with a piercing gaze before choosing one unfortunate soul: "Mr. Brown. Begin." Startled, Mr. Brown launches into a halting rehash of the day's assignment before he's cut short with a... View Details

Keywords: by Julia Hanna; Education; Retail

06 Mar 2007
First Look

First Look: March 6, 2007

centered on proving masculinity—in which such displays and interactions were absent. We use this case to develop theory about how organizational features, such as work practices and norms, can disrupt conventional masculine... View Details

Keywords: Martha Lagace

13 Mar 2017
Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

way to handle assortment rotation strategy—even restaurants. “For example, some sushi restaurants serve unique sushi rolls on a conveyor belt that passes in front of customers,” Ferreira and Goh write in the... View Details

Keywords: by Carmen Nobel; Retail; Fashion

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

(2011), idiosyncratic shocks to the sales growth of large firms are positively and significantly correlated with GDP growth in our emerging markets sample. Relatedly, the negative impact of exchange rate shocks has a more acute impact on... View Details

Keywords: Dina Gerdeman

07 Aug 2000
Research & Ideas

The Business of Biotech

heralding the start of National Biotechnology Month, as January 2000 had been designated by the U.S. Senate. For biotech, in fact, the party had begun months earlier, when hundreds of millions of dollars had poured into promising companies that seemed closer than ever... View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

15 Mar 2024
HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

ability to meet the job requirements. For example, they can say during the final stages of an interview: “I need to let you know that in the next few years you’re going to be on the road 80 percent of the... View Details

Keywords: by Avery Forman

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

relying on chance—on the currents of life—to guide us." Christensen also believes that certain common business principles are misguided and even dangerous. In the following excerpt, he explains why focusing View Details

07 Aug 2017
Research & Ideas

'Be Yourself (Within Reason)' and Other Job Search Survival Tips

strategy, and develop a hobby—all to face weeks on the road interviewing at far-flung institutions. Rouen teaches in the Accounting and Management Unit, having recently completed his own job hunt, which... View Details

Keywords: by Sean Silverthorne; Accounting; Education

13 Feb 2006
Research & Ideas

Turning High Potential into Real Reward

mainstream customers. Therefore, a key issue is who do you do business with initially who lets the venture start moving down the "right" product road map? Who do you do business with initially who can help you View Details

Keywords: Re: Joseph B. Lassiter; Consumer Products

03 Mar 2014
Research & Ideas

Facebook’s Future

Editor's note: Now 10 years old, Facebook's growth is starting to slow. That's one reason it purchased What'sApp last month in a jaw-dropping deal valued at $19 billion. What might the next decade be like? Harvard Business School... View Details

Keywords: by Mikolaj Piskorski

17 Dec 2001
Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

added. Neeraj Agrawal, Senior Associate, Battery Ventures, said he's interested in enterprise software and data center automation, but not so keen on customer relations management or wireless. "The shine's off that apple." We're... View Details

Keywords: by Julia Hanna

03 Feb 2003
Research & Ideas

Web Services

Before this can occur, however, issues such as complexity of installation and management, software quality, and cost must be addressed. Some other unsolved problems, Scott added, are quality of service and scale. "We produce nine or ten million vehicles a year... View Details

Keywords: by Julia Hanna; Service

07 Aug 2019
Research & Ideas

Big Infrastructure May Not Always Produce Big Benefits

This is partly because the relationship between infrastructure spending and economic growth, if focused only on the United States, has been hard to update. The US Eisenhower Interstate Highway System, after all, was signed into law... View Details

Keywords: by Martha Lagace; Construction

24 Apr 2013
Research & Ideas

Who Sets Your Benchmarks?

Reaching Your Potential. Kaplan continues his theme of self-directed assessment and improvement with his new book, to be released in early May, What You're Really Meant to Do: A Road Map for Reaching Your Unique Potential. He offers a... View Details

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

This is the third and final article of the "Leading in the Digital Era" series. Read parts one and two. Leaders who set out to reshape their companies to compete in a fast-evolving digital world often come to a daunting realization: To... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

could include providing updated road maps or allowing a patron to download MP3s before she hops on her next flight. He did not release revenue numbers. Also optimistic about Wi-Fi's future was Sky Dayton,... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

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