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Show Results For
- All HBS Web
(206)
- News (63)
- Research (105)
- Multimedia (2)
- Faculty Publications (49)
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets Advertising Products Trade... View Details
- 01 Jun 2013
- News
Five Bright Ideas
compensation in return for allowing marketing programs through school websites and on campus, including on-premise signage, naming rights, and branded items. Colorado-based EFP, founded in 2010 by Brad... View Details
- 01 Sep 2015
- News
The Business of Love
online dating sector, which includes Hinge, founded by Justin McLeod (MBA 2011) in 2011, and Coffee Meets Bagel, founded by Arum Kang (MBA 2011) and her two sisters in 2012. But all three alumni-run companies also have something important... View Details
Keywords: April White
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
also provides a visual progress cue, as borrowers see purchases vanish from their statements. Norton worked on the project with Grant E. Donnelly, an assistant professor at Ohio State University; Cait Lamberton, a marketing professor at... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 15 Dec 2024
- News
Kelp Is on the Way
Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew... View Details
- 11 May 2011
- News
In a Good Place
Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details
Keywords: Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
financial fundamentals for valuation; equity research and investment firm data; For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry and View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
work entirely differently when dealing with people as opposed to objects. "You have to monitor people more than other things," she says. "As an extreme example, I don't have to worry about that coffee cup unless you pick it up and throw... View Details
Keywords: by Carmen Nobel
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
making sure that it focused on markets and mission. The [now-former] CEO of Starbucks recently responded to a question about whether the company was trying to offer customers a convenient, quick cup of View Details
- 25 Aug 2022
- News
Comfort Zone
your laptop and settle in to work—then you want a coffee. Instead of giving up your spot, you connect with a retailer on your phone, place an order, share your location, and the coffee is delivered to you. We’ll see more and more of these... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- Web
Student Clubs | MBA
Christian Fellowship Club Basketball Coffee and Tea Club Conservative Club Consulting for Impact Club Crimson Parents D Democrats, Liberals, Progressives Club E Education Club Energy & Environment Club Entertainment & Media Club... View Details
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
Keywords: Deborah Halber
- Profile
John Smith-Ricco
seven or eight coffee cooperatives. "It started as a marketing issue," says John, "but it became clear there were business-management issues they really needed to address. We recommended ways... View Details