Publications
Publications
Show Results For
- All HBS Web
(2,661)
- Faculty Publications (704)
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
- May 2022
- Article
How Status of Research Papers Affects the Way They Are Read and Cited
By: Misha Teplitskiy, Eamon Duede, Michael Menietti and Karim R. Lakhani
Although citations are widely used to measure the influence of scientific works, research shows that many citations serve rhetorical functions and reflect little-to-no influence on the citing authors. If highly cited papers disproportionately attract rhetorical... View Details
Keywords: Metrics; Influence; Status; Citations; Science; Measurement and Metrics; Research; Perception
- April 27, 2022
- Article
Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality
By: Jon M. Jachimowicz, Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva and Oliver P. Hauser
Subjective perceptions of inequality can substantially influence policy attitudes, public health metrics, and societal well-being, but the lack of consensus in the scientific community on how to best operationalize and measure these perceptions may impede progress on... View Details
- April 2022
- Case
Gender Equality in Business: 100 Years of Progress?
By: Boris Groysberg and Colleen Ammerman
"Gender Equality in Business: 100 Years of Progress?" traces the history of women in management from the early 20th to early 21st century through analysis of Harvard Business Review's coverage of women and gender. The case identifies six distinct phases in the... View Details
- April 2022
- Case
Marsha Simms: Trailblazer in Corporate Law
By: Robin Ely, Boris Groysberg, Colleen Ammerman and Olivia Hull
Follows the journey of lawyer Marsha Simms from her childhood in racially-segregated St. Louis to the upper echelons of the New York legal community. Describes her education, career choices, accomplishments, and setbacks. Highlights significant moments such as her... View Details
Keywords: Leadership; Career; Career Management; Diversity; Inclusion; Equity; Gender; Race; Corporate Finance; Law; Leadership Development; Personal Development and Career; Relationships; Power and Influence; Social and Collaborative Networks; Status and Position; Social Issues; Legal Services Industry; United States; New York (state, US)
- 2022
- Book
A Political Economy of Justice
By: Danielle Allen, Yochai Benkler, Leah Downey, Rebecca Henderson and Joshua Simons
Defining a just economy in a tenuous social-political time.
If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and people... View Details
If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and people... View Details
- April 2022
- Article
Consumers Value Effort over Ease When Caring for Close Others
By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details
- April 2022
- Article
Does Context Outweigh Individual Characteristics in Driving Voting Behavior? Evidence from Relocations within the U.S.
By: Enrico Cantoni and Vincent Pons
We measure the overall influence of contextual versus individual factors (e.g., voting rules and media as opposed to race and education) on voter behavior, and explore underlying mechanisms. Using a U.S.-wide voter-level panel, 2008–18, we examine voters who relocate... View Details
- 2022
- Chapter
Firms, Morality, and the Search for a Better World
Book Abstract: Defining a just economy in a tenuous social-political time. If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and... View Details
- 2022
- Chapter
Prioritarianism and Optimal Taxation
By: Matti Tuomala and Matthew Weinzierl
Prioritarianism has been at the center of the formal approach to optimal tax theory since its modern starting point in Mirrlees (1971), but most theorists’ use of it is motivated by tractability rather than explicit normative reasoning. We characterize analytically and... View Details
Keywords: Prioritarianism; Optimal Taxation; Utilitarianism; Redistribution; Inverse-optimum; Taxation; Theory; Policy
- March 2022 (Revised June 2022)
- Case
The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space
By: Matthew C. Weinzierl and Brendan L. Rosseau
In 2019, the U.S. national security community crossed a Rubicon by declaring that space was “a war-fighting domain” and undergoing a major reorganization, including the creation of the U.S. Space Force, the first new military branch in over 70 years. Military and... View Details
- March 2022 (Revised October 2022)
- Case
John F. Kennedy: Changing the World
By: Robert Simons and Max Saffer
This case traces the rise of John F. Kennedy from a wealthy family in Boston to president of the United States. The case describes how Kennedy, as a young man, lived a privileged life in the shadow of his older brother, Joe. When Joe was killed in World War II, Jack... View Details
- 2022
- Chapter
Crises and International Business
By: Geoffrey Jones
This chapter uses the intellectual journey of the author to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are... View Details
- 2022
- Book
Legacy of Violence: A History of the British Empire
Sprawling across a quarter of the world’s land mass and claiming nearly seven hundred million people, Britain’s twentieth-century empire was the largest empire in human history. For many Britons, it epitomized their nation’s cultural superiority, but what legacy did... View Details
Keywords: Imperialism; Violence; Colonialism; History; Government and Politics; Power and Influence; Race; Policy; United Kingdom
- Article
Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps
By: Claudia Engel, Jonathan Rodden and Marco Tabellini
Choropleth disease maps have become an important tool for informing the public about the risks posed by COVID-19. In a survey conducted in the U.S. state of Georgia in June 2020, we randomly assigned respondents to view either of two maps. The first one reported... View Details
- February 2022
- Article
How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance
By: Tsedal Neeley and Sebastian Reiche
We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details
- January 2022 (Revised August 2022)
- Case
Jackie Robinson: Changing the World
By: Robert Simons and Max Saffer
This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details
- January 2022 (Revised April 2025)
- Case
Steem Versus Hive: Testing Blockchain Governance
By: Shikhar Ghosh and Shweta Bagai
This case examines a pivotal governance conflict that occurred in 2020 when Justin Sun, founder of the TRON blockchain, acquired Steemit Inc., the company behind a popular social media platform operating on the Steem blockchain. Steem, launched in 2016 by Daniel... View Details
- 2022
- Working Paper
Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice
By: Nicole Abi-Esber, Alison Wood Brooks and Ethan Burris
Psychological safety is a hallmark of effective team functioning. Although prior work shows that characteristics of the leader influence employee judgments of psychological safety (and subsequent decisions to speak up), we know very little about “the specific behaviors... View Details