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Show Results For
- All HBS Web
(188)
- People (1)
- News (31)
- Research (131)
- Multimedia (3)
- Faculty Publications (88)
- 25 Aug 2017
- Blog Post
HBS Interns: Summer Takeovers
Ross Galloway, Nike Ross Galloway spent his summer at Nike on their Global Strategic Planning team. While interning at their headquarters in Oregon, Ross connected with HBS alumni who currently work at View Details
Keywords: All Industries
Paul Fireman
By successfully tapping the market for women’s “fashionable” athletic shoes during the nation’s aerobics craze, Fireman took Reebok from $13 million in sales in 1983 to $1.4 billion in sales just five years later. In 1986, Reebok overtook View Details
Keywords: Fabric & Apparel
- 17 Dec 2018
- Blog Post
Thinking of Joining a Board? Christiana Smith Shi (MBA 1986) Shares Her Experience
San Francisco after graduation, and stayed there for 24 years, retiring as a senior partner in 2010. Along the way I had my son, Tim, who is about to graduate from HBS himself. After McKinsey, I joined Nike in Portland, Oregon, and had... View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
exposed me to so many fascinating, smart, kind, humble, incredible people with so many different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic brand. “I ultimately went to do... View Details
Keywords: Consumer Products / Retail
Philip H. Knight
Knight founded Nike by capitalizing on the fitness craze of the 1970s and 1980s. Through skillful advertising and innovative product development, Knight was able to build a billion dollar business in ten years. View Details
Keywords: Fabric & Apparel
- 20 Jul 2010
- First Look
First Look: July 20
Founding of Nike Noam Wasserman and Kyle AndersonHarvard Business School Case 810-077 It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When... View Details
Keywords: Martha Lagace
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had already ventured into— by acquiring... View Details
- 01 Jun 2011
- News
Student Teams Take on Real-World Innovation
Space Station for commercial research. Nike sought help with an innovative plan to involve more people in active lifestyles. “MBA students are really good at analysis,” says Lakhani. “By the time they get to my class in the second year,... View Details
- 23 Feb 2004
- Research & Ideas
How Corporate Responsibility is Changing in Asia
Asia," held at the Asia Business Conference on February 14 at Harvard Business School. Ever since the public outcry in the 1990s over the wages paid by Nike to its Asian factory workers, the issue of multinational corporate social... View Details
Keywords: by Julia Hanna
- 01 Sep 2003
- News
Jeanne Jackson
Most Powerful Women in Business.” Based on her experience in retailing and her current service on the boards of global giants Nike and McDonald’s, Jackson says, “Whether you’re in Texas or in China, you must focus business practices and... View Details
- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
ambitious efforts to institute new wood sustainability initiatives, and strategize about how Nike could use the World Cup to showcase its commitment to corporate responsibility. Toffel knows that today’s students can make a difference,... View Details
Keywords: April White
- 21 Jan 2022
- News
Real Talk
Henderson brought more than 30 years of experience in executive-leadership diversity training at places like Nike and Citigroup, and across business and organizations in Asia, Africa, and post-apartheid South Africa. And they brought... View Details
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
embarked on an entrepreneurial journey. Anthony Martore (MBA 2025) Where is your hometown? I was born in San Francisco, California and raised just south of Oakland in Hayward, California. What was your pre-MBA industry and role? Before attending business school, I... View Details
- Web
The Business of Entertainment, Media, and Sports - Course Catalog
Ninja, Spotify, the NFL, MRC’s House of Cards, Disney versus Netflix, Nike sneakers, and Magnolia Network. Grading Grading is based on class participation (50%) and the final project (50%). Copyright © 2023 President & Fellows of Harvard... View Details
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
the strategic plan for the North American market.” Upon his return to HBS for his second year, Laitsas reflected on his experience at Nike and was strategic with his next moves. “I thought ‘How do I make myself more impactful for View Details
- 30 Nov 2016
- Blog Post
Why I Didn’t Think I’d Get in to HBS
there some small community of people I could save within that timeframe? There wasn’t. And yet, here I am, a proud member of the class of 2017 currently interning at Nike in Portland, Oregon before my EC year. So what did the process... View Details
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
shared many General Mills brand campaigns (e.g., Betty Crocker, Cheerios, and Fiber One) that effectively tailored messaging to their Brand Champion. Kerri Hoyt-Pack of Nike Women’s Training closed the day by reminding us to “listen more”... View Details
- 01 Feb 1998
- News
Running Up the Score
individuals and organizations. For example, while footwear-and-apparel giant Nike is famous for its multimillion-dollar endorsement contracts with individual athletes such as Michael Jordan and Tiger Woods, the company also recently made... View Details
Keywords: Garry Emmons
- 01 Oct 1998
- News
Playing to Win
headlong charge that has industry-leader Nike looking over its shoulder. "I'm a gambler, and I like the challenges that turnarounds present," explains the tall, curly-haired Louis-Dreyfus. "And with a turnaround, you're only expected to... View Details
Keywords: Garry Emmons