Publications

July 2013 (Revised September 2013)
Case

New York City: Bloomberg's Strategy for Economic Development

By: Michael E. Porter, Christian H.M. Ketels and Jorge Ramirez-Vallejo

Traces the economic development of New York City from its founding in the 17th century through 2012. Focuses on the decisions made by New York City officials, past and present, highlighting the challenges of economic development at the city level. Enables deep... View Details

Keywords: History; Development Economics; Industry Clusters; Policy; Government Administration; Financial Crisis; Growth and Development Strategy

October 2009
Teaching Note

Medisys Corp.: The IntensCare Product Development Team (Brief Case)

By: Anne Donnellon and Joshua D. Margolis

Teaching Note for 094059 View Details

Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change And Transformation; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development

01 Dec 2020
News

New News

consumption it’s not an accessible product for the vast majority of people who are reading the news online. Many respected news outlets don’t make it easy. Sometimes it’s a... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

09 Nov 2017
Working Paper Summaries

Intermediation in the Supply of Agricultural Products in Developing Economies

Keywords: by Kris Johnson Ferreira, Joel Goh, and Ehsan Valavi

2008
Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard

The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details

Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks

05 Nov 2018
News

Using Experiments to Launch New Products

December 2011 (Revised March 2013)
Background Note

The Business Development Manager

By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani

Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup... View Details

Keywords: Entrepreneurship; Partnerships; High Technology Products; Information Technology; Business or Company Management; Partners and Partnerships; Management Skills; Business Startups; Growth and Development Strategy; Technology Industry

February 1997
Article

New Strategies for Inner-City Economic Development

By: Michael E. Porter

Keywords: Strategy; City; Economics; Growth and Development

December 2009
Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details

Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry

Summer 2021
Article

The Origin and Development of Firm Management

By: Michela Giorcelli

This paper examines the historical origin and diffusion of management practices. Despite their centrality in the modern world, the concepts of ‘management’ developed fairly recently. Only with the Industrial Revolution, due to the increased firm size, owners needed a... View Details

Keywords: Productivity; Kaizen; Management; Management Practices and Processes; History; Performance Productivity; Technology

Read Now

2022
Article

Missing Novelty in Drug Development

By: Joshua Krieger, Danielle Li and Dimitris Papanikolaou

We provide evidence that risk aversion leads pharmaceutical firms to underinvest in radical innovation. We introduce a new measure of drug novelty based on chemical similarity and show that firms face a risk-reward trade-off: novel drug candidates are less likely to... View Details

Keywords: Drug Development; Risk Aversion; Research and Development; Innovation and Invention; Investment; Pharmaceutical Industry

March 2000
Article

The Effect of 'Front-Loading' Problem-Solving on Product Development Performance

By: S. Thomke and T. Fujimoto

Keywords: Product; Research and Development; Performance

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

September 2022
Article

Find and Replace: R&D Investment Following the Erosion of Existing Products

By: Joshua L. Krieger, Xuelin Li and Richard T. Thakor

How do innovative firms react when existing products experience negative shocks? We explore this question with detailed project-level data from drug development firms. Using FDA Public Health Advisories as idiosyncratic negative shocks to approved drugs, we first... View Details

Keywords: R＆D Investments; Drug Development; Product Shocks; M＆A; Biopharmaceutical Industry; FDA; System Shocks; Research and Development; Investment; Decision Making; Pharmaceutical Industry

01 Jun 2000
News

Flexibility Is Key to Product Development in Internet Time

work out all of the interactions between modules every time you add a new function," asserts MacCormack. The authors also found that a design team with experience developing multiple View Details

Keywords: Judith A. Ross

November 2017 (Revised September 2020)
Supplement

Miami's Tech Future (D): Developing New Leadership

By: Rosabeth Moss Kanter

Traditional establishment leadership of Miami is increasingly challenged by a rising millennial generation that is more diverse and brings more innovative and entrepreneurial “outside-the-building” approaches, including impatience for change. Leadership succession is... View Details

Keywords: Leaders; Civic Innovation; Change; Change Leadership; Startup; Scaling And Growth; Jurisdictional Disputes; Communication; Community Impact; Community Relations; Leading Change; Leadership; Diversity; Demographics; Entrepreneurship; Business and Community Relations; Miami; Florida

February 1998 (Revised October 1998)
Background Note

Note on New Drug Development in the United States

By: Stefan H. Thomke and Ashok Nimgade

An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details

Keywords: Product Development; Research and Development; Health; Pharmaceutical Industry; United States

February 2005 (Revised November 2016)
Background Note

Forecasting the Adoption of a New Product

By: Elie Ofek

Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition