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Show Results For
- All HBS Web
(15,090)
- People (57)
- News (3,365)
- Research (9,143)
- Events (81)
- Multimedia (115)
- Faculty Publications (6,529)
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a View Details
- November 2011
- Teaching Note
WrapItUp: Developing a New Compensation Plan (Brief Case)
By: W. Earl Sasser, Jr. and Rachel Shelton
Teaching Note for Product #4362 View Details
- Research Summary
Foreign Direct Investment, Finance, and Economic Development
Research has sought to understand how foreign direct investment affects host economies. This paper reviews the empirical literature, specifically addressing the question: How does FDI affect economic development of host countries and what is the role of local financial... View Details
- 22 Feb 2019
- News
7 Lessons On Winning New Markets Without Technology
- Website
Creating Emerging Markets
By: Geoffrey Jones
Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
- 2020
- Report
Benchmarking National Customer Orientation in New Markets
By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.
- May–June 2020
- Article
The New-Market Conundrum
By: Rory McDonald and Kathleen M. Eisenhardt
Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it’s unclear who your customers really are, and conventional... View Details
Keywords: New Markets; Markets; Business Model; Strategy; Framework; Innovation and Invention; Value Creation
McDonald, Rory, and Kathleen M. Eisenhardt. "The New-Market Conundrum." Harvard Business Review 98, no. 3 (May–June 2020): 75–83.
- 2006
- Chapter
Knowledge Transfer Within Organizations, and Market Research in Product Development
Leonard, Dorothy A. "Knowledge Transfer Within Organizations, and Market Research in Product Development." Chap. 4 & 9 of Knowledge Creation and Management: New Challenges for Managers, edited by Kazuo Ichijo and Ikujiro Nonaka. New York: Oxford University Press, 2006.
- March 2019
- Article
The New Silk Road: Implications for Higher Education in China and the West?
By: William C. Kirby and Marijk C. van der Wende
Recent geopolitical events, such as Brexit and the retreat from multilateral trade and cooperation by the USA, have created waves of uncertainty, especially in the field of higher education, regarding international cooperation. Meanwhile, China is publicly seeking to... View Details
Keywords: New Silk Road; Globalization; Higher Education; Global Range; International Relations; Cooperation
Kirby, William C., and Marijk C. van der Wende. "The New Silk Road: Implications for Higher Education in China and the West?" Cambridge Journal of Regions, Economy and Society 12, no. 1 (March 2019): 127–144.
- 1985
- Chapter
Achieving System Cooperation in Developing the Market for Consumer Videotex
By: John A. Quelch and George Yip
Quelch, John A., and George Yip. "Achieving System Cooperation in Developing the Market for Consumer Videotex." In Marketing in an Electronic Age, edited by Robert D. Buzzell, 279–307. Boston, MA: Harvard Business School Press, 1985.
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- September/December 1994
- Article
Management Accounting (1984-1994): Development of New Practice and Theory
By: Robert S. Kaplan
Kaplan, Robert S. "Management Accounting (1984-1994): Development of New Practice and Theory." Management Accounting Research 5, nos. 3-4 (September/December 1994): 247–260.
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- Research Summary
Leadership Development
Professor George has completed his research study on leadership development, based on in-person, in-depth interviews with 125 business and non-profit leaders, over half of whom are chief executive officers. They range in age from 23 to 93, with thirty per cent... View Details
- 2007
- Chapter
Your Expertise: Creating and Developing Successful New Legal Practices
By: H. K. Gardner, T. Morris and N. Anand
Gardner, H. K., T. Morris, and N. Anand. "Your Expertise: Creating and Developing Successful New Legal Practices." In Managing the Modern Law Firm, edited by Laura Empson. Oxford University Press, 2007.
- 07 Mar 2024
- News