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Publications

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  • Program

Risk Management for Corporate Leaders—Virtual

potential threats, identifying and responding to novel risk events, and protecting enterprise value. By improving your ability to organize, manage, and govern the risk management function, you will be better prepared to protect your company's assets, View Details
  • 09 Feb 2016
  • First Look

February 9, 2016

could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise, Dongfeng had entered into numerous joint ventures to produce automobiles under foreign brands, but its foray into selling vehicles under its own View Details
Keywords: Sean Silverthorne
  • Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align marketing strategies with your business objectives Build and evolve... View Details
  • 18 Apr 2017
  • Blog Post

Why We Recruit: CRC Companies LLC

opportunities allow us to share our recent projects, company history, and a day-to-day look at our firm. It also is a great opportunity for us to network with potential candidates for both intern and full-time opportunities ahead of... View Details
Keywords: Real Estate
  • Program

The Business of Entertainment, Media, and Sports

and anticipate the continuing impact of technological change on your business Expand your personal and professional network Extend your network by living and working with accomplished executives from various... View Details
Keywords: Media & Entertainment; Media & Entertainment
  • Web

Faculty & Advisors | MBA

Co-Director of Harvard Stem Cell Institute Program Advisors Students have access to a network of program advisors who serve as mentors, speakers, and career advisors for the community. Christiana (Chris) Bardon MBA ‘03, Harvard... View Details
  • August 2011 (Revised September 2011)
  • Case

Wii Encore?

By: Andrei Hagiu
Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,... View Details
Keywords: Competition; Innovation Strategy; Two-Sided Platforms; Brands and Branding; Entertainment and Recreation Industry; Video Game Industry
Related
  • 20 Mar 2012
  • First Look

First Look: March 20

personal and professional network across three continents. The case considers the steps he has taken to build and cultivate a network that creates value for himself and others. Purchase this... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

under globally recognized brand names, including the private labels of mass merchants such as Walmart, Costco, and Target. Most of those profits accrued to the brands, rather than the Chinese suppliers. E-commerce and the gradual... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • Web

Hiring Organizations

Origin Blue Sage Capital Blue Wolf Capital Partners Blumberg Capital Blumhouse Book of the Month Boston Consulting Group - BCG Boston Consulting Group - BCG X Boston Public Schools Boston Scientific BRAC International BrainSpec Brandes... View Details
  • September 2006 (Revised February 2007)
  • Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
Related
  • Web

Marketing - Faculty & Research

Social networks and user generated content have opened a new way for consumers to engage with each other as well as with brands and companies. There are significant changes in the attitudes of consumers and... View Details
  • Web

Managing the Future of Work

Mitchell B. Weiss Cases Influencer-led brand building: Hairitage and the McKnights By: William R. Kerr, Daniel O'Connor, & James Palano 26 AUG 2024 Mindy McKnight leveraged social media to build a multi-million-dollar business, starting... View Details
  • 13 Nov 2020
  • News

Global Ambition

network to donate 10,000 pieces of personal protective equipment from China to the United States. Chew, who is particularly drawn to the tech sector, joined Xiaomi in 2015, a Chinese technology company that he helped take public in 2018... View Details
  • 04 Oct 2011
  • Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage
  • October 2014
  • Case

McKinsey & Company, 2012

By: John R. Wells and Galen Danskin
In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details
Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America
Related
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to... View Details
Keywords: by Sean Silverthorne
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

in class is whether social media are better at destroying value than creating it. In social media an entity's size and brand recognition make it more vulnerable to parody and attack, not safer. As we accumulate experience with these... View Details
Keywords: by Julia Hanna
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

transaction locations. Areas in the task network where transfers are dense and complex should be located in transaction-free zones, so that the cost of transacting does not overburden the system. The thin crossing points between... View Details
Keywords: Martha Lagace