Publications

03 Jun 2010
Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski

December 2010 (Revised June 2014)
Supplement

eBay Partner Network — slide supplement

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry

July – August 2008
Article

Managing Corporate Social Networks

By: Adam M. Kleinbaum and Michael L. Tushman

Keywords: Management; Business Ventures; Networks

September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe

September 2020
Case

Chip and Joanna Gaines' Magnolia Network

By: Anita Elberse and Julia McNicholas

Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details

Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry

April 2004
Article

A Network of Invention

Keywords: Innovation and Invention; Networks

17 Nov 2010
Working Paper Summaries

Network Effects in Countries’ Adoption of IFRS

Keywords: by Karthik Ramanna & Ewa Sletten

January 2014 (Revised March 2015)
Technical Note

The Market Power of Platform-Mediated Networks

By: Benjamin Edelman

This note provides criteria to evaluate the power of a platform-mediated network. For a company considering building such a network or an investor considering funding such an effort, this analysis reveals the scope and desirability of the opportunity. Meanwhile, for a... View Details

Keywords: Intermediaries; Platforms; Platform Strategy; Business Model; Agreements and Arrangements; Distribution Channels; Networks; Technology Platform; Telecommunications Industry; Travel Industry; Financial Services Industry

November 2000
Teaching Note

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann and Christina L. Darwall

Teaching Note for (9-801-211). View Details

Keywords: Web Services Industry; Entertainment and Recreation Industry

November 2000
Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind

Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details

Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry

December 2006 (Revised October 2007)
Course Overview Note

Managing Networked Businesses: Course Overview for Educators

By: Thomas R. Eisenmann

Provides an overview for educators of concepts covered in the MBA elective course, "Managing Networked Businesses," (MNB). MNB focuses on management challenges in businesses that exhibit network effects. Such businesses comprise a large and growing share of the global... View Details

Keywords: Networks; Business Organization

2013
Working Paper

Network Effects in Countries' Adoption of IFRS

By: Karthik Ramanna and Ewa Sletten

If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details

Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value

SSRN

November 1999
Case

Lucent Technologies: Optical Networking Group

By: Marco Iansiti and Barbara Feinberg

Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details

Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure

October 1999 (Revised October 2000)
Case

Women's World Banking: Catalytic Change Through Networks

By: James E. Austin and Susan Hamerling

Describes the evolution of Women's World Banking, an international microfinance nonprofit promoting financial access for poor women. Explores the organization's development of different types of networks to achieve its mission. View Details

Keywords: Mission and Purpose; History; Networks; Microfinance; Nonprofit Organizations; Gender; Growth and Development Strategy

November 2020 (Revised March 2023)
Case

Zipline: The World's Largest Drone Delivery Network

By: Tarun Khanna and George Gonzalez

Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must... View Details

Keywords: Drones; Business Startups; Expansion; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry; United States; Africa