Publications

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

case of United Airlines, many viral tweets about nationally recognizable companies are picked up in media outlets like The New York Times and The Wall Street Journal. These results also highlight that social media alone cannot substitute... View Details

Keywords: by Kasandra Brabaw; Technology

October 2014
Case

Teckentrup: A Door to Managing Difference

By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer

For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details

November 2017
Case

Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals

By: Andy Zelleke and Emilie Billaud

This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details

Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark

04 Jun 2013
First Look

First Look: June 4

necessary for reviving economic growth both domestically and internationally. Would these policies successfully create a resurgence of growth? Can expansionary monetary policies be considered "beggar-thy-neighbor" actions by emerging markets? How should... View Details

Keywords: Sean Silverthorne

12 Jan 2010
First Look

First Look: Jan. 12

http://www.hbs.edu/research/pdf/10-027.pdf Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation Author:James K. Sebenius Abstract When facing a cross-border negotiation, the standard... View Details

Keywords: Martha Lagace

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

Delta employees—which was considered a bold action by a high-profile CEO, Hill says. That summer he went on a “listening and learning tour,” holding in-house sessions with Delta’s Black workers and meetings with numerous national racial... View Details

Keywords: by Lane Lambert; Air Transportation

23 Feb 2016
First Look

February 23, 2016

their reforms are the common goals of reducing bureaucracy, streamlining decision making, and, most importantly, creating a unified culture that, to date, the company has been missing. CEO Pedro Faria believes a strong culture, in which... View Details

Keywords: Sean Silverthorne

10 Aug 2010
First Look

First Look: August 10

at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased complexity. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810135-PDF-ENG Live View Details

Keywords: Martha Lagace

July 1993
Case

ABB Deutschland (Abridged)

By: Christopher A. Bartlett

Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail. ABB's... View Details

Keywords: Restructuring; Energy Generation; Corporate Governance; Factories, Labs, and Plants; Salesforce Management; Policy; Organizational Culture; Energy Industry; Germany

12 Apr 2022
Book

Racism, Colonialism, and Britain's Legacy of Violence

sought to colonize—into a widespread system of subjugation. The book implicates the island nation for exporting and institutionalizing racially motivated violence, and covering it up as Britain lost its grip on imperial rule. Elkins, the... View Details

Keywords: by Avery Forman

30 Mar 2010
First Look

First Look: March 30

reason appears to be adaptation. However even for the rich half of European nations such habituation may take over five years so the happiness gains that they experience, while not permanent, can still be relatively long-lasting. Finally... View Details

Keywords: Sean Silverthorne

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

conclusion that many marketing professionals are likely to resist: There is a vital interplay between the challenge a brand faces and the culture of the corporation that owns it. When brand and culture fall... View Details

Keywords: by John Deighton; Food & Beverage

November 2017
Case

Outrageous Ambition: Duke University

By: William C. Kirby and Yuanzhuo Wang

Duke University had grown from a one room schoolhouse in rural North Carolina in 1859 to one of the leading research universities in the U.S. and the world. Since the late 1950s, Duke’s leaders had consciously used the process of strategic planning to guide the... View Details