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Show Results For
- All HBS Web
(483)
- People (3)
- News (123)
- Research (288)
- Events (1)
- Multimedia (2)
- Faculty Publications (69)
- Web
Podcasts - Managing the Future of Work
ensuring accountability to both local communities and federal oversight. Brad Turner-Little, President and CEO of the National Association of Workforce Boards, explains. Marshall Goldsmith outlines the humble path to better leadership 28... View Details
- Web
Interviews - Creating Emerging Markets
inglés. Oman Mohammed Al Barwani Founder and Chairman, MB Holding Company (Oil; Gas; Mining Exploration; Diversified) “If you can invest in brands internationally, and especially brands which are exclusive,... View Details
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
Langnese; and Sunlicht. The name "Unilever" was not used in operating companies or in brand names. Lever Brothers and T. J. Lipton were the two postwar U.S. affiliates. These national operating... View Details
- Web
Podcast - Business & Environment
and climate solutions. Accelerating Battery Innovation with AI: A Conversation with Argonne’s Logan Ward 01 JAN 2025 | Climate Rising Logan Ward, Deputy Scientist at Argonne National Laboratory, joins host Mike Toffel to discuss how AI is... View Details
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
such individual’s race, color, religion, sex, or national origin.” The ruling should spur business leaders to reflect on whether their own branding practices might discriminate against certain workers, van... View Details
- Web
General Management - Faculty & Research
Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and featured major entertainers concerned about sustainability, such as singer Billie Eilish. Challenges included politics around the bidding process, the... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
government exerts on TikTok, concerns the app could compromise US national security and user data, and stark differences between the content and rules mandated in China versus abroad. "You must ask yourself, ‘What is the power of this... View Details
Amy W. Schulman
Amy W. Schulman is an accomplished business leader, widely recognized for growing and stabilizing global businesses, commitment to people, strategic judgment, and efforts to advance women and promote inclusive workplace cultures.
Ms. Schulman joined Harvard... View Details
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details
- 05 Oct 2010
- First Look
First Look: October 5, 2010
delivers in the current period conditional on a stockout in the prior period. We also provide a method for estimating the impact of changes in supplier performance along these two dimensions on customer demand. Using data from Hugo Boss, a manufacturer of View Details
Keywords: Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
- Web
Topics - HBS Working Knowledge
(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
- Web
Mid-US - Global
American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught Jack Daniel the art of whiskey distillation. Since its launch, Uncle Nearest has become the fastest-growing and most-awarded whiskey... View Details
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace