Nation Branding - Publications - Faculty & Research

10 Aug 2010
First Look

First Look: August 10

at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased complexity. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810135-PDF-ENG Live View Details

Keywords: Martha Lagace

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed... View Details

Keywords: Dina Gerdeman

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Podcasts - Managing the Future of Work

and CEO of the National Association of Workforce Boards, explains. Marshall Goldsmith outlines the humble path to better leadership 28 AUG 2024 | Managing the Future of Work The noted executive coach on the value of letting go of the... View Details

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Named Fellowship Funds - Alumni

services firms and executing private real asset investments across infrastructure and alternative real estate. He serves on the boards of Vantage Data Centers, Suntex Marinas, Ridgebury Tankers V4 and VLII, GW Bulkers, and National... View Details

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Organizational Behavior - Faculty & Research

Note: This case can be taught by itself, or it can be used as a follow-up to “Moleskine (A)” HBS No. 716-407 and “Moleskine (B)” HBS No. 716-4064. Keywords: Brands and Branding ; Organizational Change and... View Details

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All Industries

with Glossier CEO, Kyle Leahy Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy 11 Dec 2023 Becca Carnahan 04 Dec 2023 Rhea Choudhury My Summer of Joy with the National... View Details

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Podcast - Business & Environment

on the future of carbon markets and offers advice for those pursuing careers in sustainability and climate solutions. Accelerating Battery Innovation with AI: A Conversation with Argonne’s Logan Ward 01 JAN 2025 | Climate Rising Logan Ward, Deputy Scientist at Argonne... View Details

09 Dec 2002
Research & Ideas

Unilever—A Case Study

Langnese; and Sunlicht. The name "Unilever" was not used in operating companies or in brand names. Lever Brothers and T. J. Lipton were the two postwar U.S. affiliates. These national operating... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

5 Sep 2013
Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano

This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details

Keywords: Food; Product Marketing; Food and Beverage Industry

Citation

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Interviews - Creating Emerging Markets

inglés. Oman Mohammed Al Barwani Founder and Chairman, MB Holding Company (Oil; Gas; Mining Exploration; Diversified) “If you can invest in brands internationally, and especially brands which are exclusive,... View Details

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Entrepreneurial Management - Faculty & Research

adding new subjects, such as math and music. This product line diversification raised several strategic questions: Did Duolingo have the brand license to extend into adjacent subjects? Which areas were the best fit for the app’s growth,... View Details

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

such individual’s race, color, religion, sex, or national origin.” The ruling should spur business leaders to reflect on whether their own branding practices might discriminate against certain workers, van... View Details

Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories

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Europe - Global

brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion potential muesli... View Details

19 Apr 2011
First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details

Keywords: Sean Silverthorne

11 Dec 2012
First Look

First Look: Dec. 11

Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes... View Details

Keywords: Sean Silverthorne

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

Citation

Educators

Purchase

Amy W. Schulman is an accomplished business leader, widely recognized for growing and stabilizing global businesses, commitment to people, strategic judgment, and efforts to advance women and promote inclusive workplace cultures.

Ms. Schulman joined Harvard... View Details

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

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Research - Global

Thomas Graeber and Stacy Straaberg In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing... View Details

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

government exerts on TikTok, concerns the app could compromise US national security and user data, and stark differences between the content and rules mandated in China versus abroad. "You must ask yourself, ‘What is the power of this... View Details

Keywords: by Rachel Layne; Technology

Publications