Publications
Publications
Show Results For
- All HBS Web
(488)
- Faculty Publications (125)
←
Page 7 of 125
Results
- January 1982 (Revised May 1983)
- Case
CBS Record Co. (A): The Long-Range Industry Forecast
- November 1979 (Revised July 1985)
- Teaching Note
Boston Symphony Orchestra, Teaching Note
Keywords: Music Industry
- April 1975 (Revised April 1983)
- Case
Boston Symphony Orchestra
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Social Media and Their Consequences
By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
- ←
- 7