Publications

November 2015 (Revised April 2018)
Case

Flipkart (A): Transitioning to a Marketplace Model

By: Das Narayandas, Sunil Gupta and Rachna Tahilyani

In 2015, Sachin and Binny Bansal, co-founders of India’s largest e-commerce company, are wondering if it is time to move from a hybrid model to a full marketplace. While Amazon runs a hybrid model, Alibaba operates a marketplace. In addition, Flipkart has been losing... View Details

Keywords: Marketplaces; Online Retail; Digital Platforms; Internet and the Web; Business Model; Growth and Development Strategy; Emerging Markets; E-commerce; Retail Industry; India

TeachingInterests

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

2010
Working Paper

Creating Leaders: An Ontological Model

By: Werner Erhard, Michael C. Jensen and Kari L. Granger

The sole objective of our ontological approach to creating leaders is to leave students actually being leaders and exercising leadership effectively as their natural self-expression. By "natural self-expression" we mean a way of being and acting in any leadership... View Details

Keywords: Leadership Development; Goals and Objectives; Science; Attitudes; Perspective

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (B1)

By: David A. Garvin

Should follow Digital Equipment Corp.: The Endpoint Model (A). The plant manager has been promoted and students must decide what kind of individual--background, training, personal style, etc.--they would like to replace him. View Details

Keywords: Training; Leadership Style; Management Succession; Identity; Technology; Technology Industry

August 2007 (Revised February 2008)
Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo

After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details

Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China

2018
Working Paper

Semi-Parametric Estimation of Dynamic Discrete Choice Models

By: David Hao Zhang

I develop a new method for estimating counterfactuals in dynamic discrete choice models, a widely used set of models in economics, without requiring a distributional assumption on utility shocks. Applying my method to the canonical Rust (1987) setting, I find that the... View Details

Keywords: Semiparametrics; Dynamic Discrete Choice; Consumer Choice; Mathematical Methods

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Aug 2010
Keynote Speech

Emerging Business Models in Media

By: Anita Elberse

Keywords: Media; Business Model; Media and Broadcasting Industry

November 2000
Case

Model E: An Incubated Enterprise

By: Myra M. Hart

Provides a close-up view of an entrepreneurial search for opportunity, the role of incubators in the process, and the development of a viable business concept. Also depicts the changes made to the business concept as new people (with new expertise and experience) are... View Details

Keywords: Business Model; Transformation; Entrepreneurship; Human Resources; Problems and Challenges; Internet and the Web

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January 2015
Article

X-CAPM: An Extrapolative Capital Asset Pricing Model

By: Nicholas Barberis, Robin Greenwood, Lawrence Jin and Andrei Shleifer

Survey evidence suggests that many investors form beliefs about future stock market returns by extrapolating past returns. Such beliefs are hard to reconcile with existing models of the aggregate stock market. We study a consumption-based asset pricing model in which... View Details

Keywords: Capital Asset Pricing; Returns; Investing; Asset Pricing; Investment Return

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January 2002
Case

Relational Data Models in Enterprise-Level Information Systems

Provides an overview of some important aspects of the relational data models that underlie today's enterprise-level information technologies, such as enterprise resource planning and customer relationship management. Key concepts covered include relational data and... View Details

Keywords: Information Technology

autumn 1980
Article

A Model for Diagnosing Organizational Behavior

By: D. Nadler and Michael Tushman

Keywords: Organizations; Behavior

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01 Mar 2024
News

In My Humble Opinion: Role Model

One of four daughters of Pakistani immigrants, Salma Qarnain (MBA 2002) grew up in the midwestern “I” states of Iowa, Illinois, and Indiana before attending Stanford University. “It was my first experience feeling happy and comfortable in a place that had diversity,”... View Details

Keywords: Julia Hanna; acting; theater; diversity; career path; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

24 Jan 2005
Research & Ideas

Entrepreneurial Hospital Pioneers New Model

roll out a similar model beyond India—maybe even into Europe and the U.S. What's the secret? According to HBS professor Tarun Khanna, the success of the hospital, called Narayana Hrudayalaya, is due to the vision and tireless work of a... View Details

Keywords: by Martha Lagace; Health

January 2002
Background Note

Note on Business Model Analysis for the Entrepreneur

By: Richard G. Hamermesh, Paul W. Marshall and Taslim Pirmohamed

Describes the primary elements and defining characteristics of a company's business model from the perspective of an entrepreneur. Introduces several analytic techniques and provides illustrative examples of business models to support the analytic framework presented. View Details

Keywords: Business Model; Entrepreneurship; Framework; Mathematical Methods; Opportunities; Perspective

April 2016
Teaching Note

Flipkart: Transitioning to a Marketplace Model

By: Sunil Gupta and Das Narayandas

In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details

Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India

2019
Working Paper

The Value Potential of New Business Models

By: David J. Collis

One attempt to regain the ground that strategy has recently lost, which was described in the first article, has been the introduction of “business models” as the precursor to competitive positioning within an industry. Understanding a business model provides a... View Details

Keywords: Business Model; Value Creation