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Show Results For
- All HBS Web
(1,296)
- People (5)
- News (389)
- Research (533)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
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- 15 Dec 2023
- News
The Musts of 2023
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their hearts. And their answers ran... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
So using the short-form video. Yes, get out there in the traditional spaces, but also use the video camera in everybody's pocket to reinforce the message that you're trying to send. DM: The book culminates in a chapter that focuses on... View Details
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
community, both in Boston and in Tokyo. We hold several events every year to encourage young people from diverse backgrounds to apply to the MBA and executive programs at HBS. Also, we hold events in Japan to send positive messages to the... View Details
Keywords: Margie Kelley
- 04 Aug 2010
- News
A Lonely Crusader
agencies, Wall Street analysts, and even the business press for the most part dismissed Ackman as a self-serving crackpot. His message got lost in the rush to discredit the messenger. There are important lessons to be learned from... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2023
- News
Curb Appeal
fine-tuned the agency’s messaging to attract people who were more interested in combating rats than reducing greenhouse gas emissions. “We talked to them about the fact that one-third of the material in the trash is rat food,” she says.... View Details
- 03 Nov 2023
- News
Global Networking Night; Sweden Club Holds Climate Forum
Clubs News Clubs News Global Networking Night 2023 Another successful Global Networking Night (GNN) is in the books, after alumni around the world held nearly 60 separate events on October 25. The annual GNN features alumni gatherings—some in person, some... View Details
Keywords: Margie Kelley
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
- 14 Jan 2022
- News
Nohria’s Next Move
In a message to the HBS community this week, former Dean Nitin Nohria shared his next chapter. “I am pursuing a new adventure as the Executive Chairman of Thrive Capital, a firm that invests in and builds technology-enabled companies.”... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
nearly $1 billion in sales says that Cure is mining a big TAM (total addressable market) and has room to grow there. Cure can focus marketing messages on hydration while adding some adjacency products. Many firms do that without brand... View Details
- 01 Mar 2004
- News
Derek Ferguson
less positive messages of rap and hip-hop. He describes how he and others at his church have been supporting a Christian hip-hop group called Corey Red & Precise. “I don’t think we’re called to run away from controversial environments.... View Details
- 01 Mar 2010
- News
John Crowley’s Extraordinary Measures
characters “captured the spirit of the family,” and “there was a lot of good humor” that evoked laughter from the research audience, Crowley notes. But he also saw tears in the eyes of audience members, who also clapped at the end. The View Details
- 01 Dec 2022
- News
Action Plan: To the Letter
fidelity, and consistency?’” Know what message you are sending. Typefaces elicit emotions, Chacko says, and there’s data to help understand how consumers respond. “There is a big difference, for instance, in how consumers rate typefaces... View Details
- 30 Jun 2022
- News
Scaling Hope
programs of treatment providers like Hazelden Betty Ford and Caron Treatment Centers. His ultimate message is one of hope. That’s what he didn’t know in the beginning: “I wish I had known that there was hope, a lot of hope, and that... View Details
- 01 Jun 2024
- News
Competing in the Age of AI
option is to be left behind. Recall the early days of email, when executives would read printouts of their messages and dictate replies to a secretary, or those who looked at the advent of web browsing and saw the new technology as a toy,... View Details
Keywords: April White
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details
- 30 May 2023
- News
Finding PRIDE
had maybe 300 phone calls to the Audiotext hotline before the article; after that, we got 3,000 within a week. What blew me away were the messages that people left, saying how it had changed their lives. I went from figuring out that I... View Details
- 12 Oct 2017
- News
Fighting Poverty One Neighborhood at a Time
in too many neighborhoods, the messages they receive are overwhelmingly that society has low expectations for their lives. And, if not countered, those messages can become self-fulfilling. We all have a... View Details
Keywords: Deborah Blagg
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
made. For example, in my business (motion pictures), film and television product can deliver important climate messages without “hitting people over the head with them.” There is a balance to be struck and we must find it. Scott Jacobs... View Details