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Show Results For
- All HBS Web
(1,865)
- People (20)
- News (563)
- Research (925)
- Events (5)
- Multimedia (21)
- Faculty Publications (451)
- 08 Apr 2015
- HBS Seminar
Susan Athey, Stanford Graduate School of Business
- 12 May 2020
- News
The Surprising Power of Business Experiments
- 05 Nov 2019
- News
Best Business Books 2019: Strategy
- 09 Jan 2017
- News
Business Lessons From the iPhone’s First Decade
- 01 Feb 1999
- News
Minding Families' Business
A twelfth-generation scion of one of the oldest merchant families in Quebec, Philippe de Gaspé Beaubien (MBA '54) acquired a family business the old-fashioned way-he built it. Today he dedicates himself to quite a different kind of work:... View Details
Keywords: Daniel Penrice
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John... View Details
- Web
Art Nature Business
2011 Oil on linen and wood Schwartz Art Collection, Harvard Business School, 2012.1 Born in Denver, Paul Jacobsen grew up in a small mountain town in Colorado in a family of artists. Largely self-taught, Jacobsen works in traditional... View Details
- 13 May 2013
- Blog Post
"I never thought I would be a business person until…”
minored in Media Studies at Korea University. I never thought I would be a business person until I interned at The Boston Consulting Group. I worked on a technology incubation project for a Korean heavy... View Details
Keywords: Manufacturing
- April 2003 (Revised December 2003)
- Background Note
Winning the Influence Game: Corporate Diplomacy and Business Strategy
Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
- Program
The Business of Entertainment, Media, and Sports
acquiring and developing creative talent and teams Make optimal business arrangements with talent and talent representatives Respond to advances in digital technology Capitalize on the explosive growth of online distribution channels and... View Details
- 10 Dec 2014
- News
Front-Row Seat
keep that history, and that original mission, in focus. “David recognized early on that the web was absolutely transforming the way the media business in general functioned,” says James Bennet, the... View Details
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- Research Summary
Cultural Entrepreneurship and the Business of the Arts
By: Rohit Deshpande
A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
- Web
About - Business & Environment
About Inspiring innovation at the intersection of business and the environment. Mission The Business and Environment Initiative educates, connects, and mobilizes business... View Details
- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- 18 Nov 2013
- News