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Show Results For
- All HBS Web
(5,818)
- People (24)
- News (1,677)
- Research (2,585)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,678)
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- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of... View Details
- Article
Attention Prediction on Social Media Brand Pages
By: Himabindu Lakkaraju and Jitendra Ajmera
Lakkaraju, Himabindu, and Jitendra Ajmera. "Attention Prediction on Social Media Brand Pages." Proceedings of the ACM Conference on Information and Knowledge Management 20th (2011).
- March 1997 (Revised February 2001)
- Case
The New York Times Electronic Media Company
By: Jeffrey F. Rayport and Dickson Louie
Rayport, Jeffrey F., and Dickson Louie. "The New York Times Electronic Media Company." Harvard Business School Case 897-051, March 1997. (Revised February 2001.)
- Article
Media Companies Need to Become Marketing Companies
By: Andrew J. Heyward and Jeffrey F. Rayport
Heyward, Andrew J., and Jeffrey F. Rayport. "Media Companies Need to Become Marketing Companies." Harvard Business Review Blogs (February 3, 2009).
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details
Keywords: by Martha Lagace
- April 2024
- Teaching Note
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli and Jillian Grennan
Teaching Note for HBS Case Nos. 123-010 and 123-086. View Details
- 18 May 2007
- Working Paper Summaries
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
- April 2021 (Revised March 2024)
- Case
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)
- May 2014 (Revised August 2020)
- Teaching Note
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
- 1999
- Working Paper
Restructuring in the U.S. Advertising Media Industry
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Germany; South America; Europe; Asia; North and Central America
Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
- March 2013
- Case
Robin Ash and Printzhof Press
By: Frank V. Cespedes and Lynda St. Clair
Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details
Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Publishing Industry; Publishing Industry
Cespedes, Frank V., and Lynda St. Clair. "Robin Ash and Printzhof Press." Harvard Business School Brief Case 913-554, March 2013.
- Article
Information or Opinion? Media Bias as Product Differentiation
By: Bharat Anand, Rafael Di Tella and Alexander Galetovic
Anand, Bharat, Rafael Di Tella, and Alexander Galetovic. "Information or Opinion? Media Bias as Product Differentiation." Journal of Economics & Management Strategy 16, no. 3 (Fall 2007): 635–682.
- July 2014
- Article
Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows
By: David H. Solomon, Eugene F. Soltes and Denis Sosyura
We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details
Solomon, David H., Eugene F. Soltes, and Denis Sosyura. "Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows." Journal of Financial Economics 113, no. 1 (July 2014): 53–72.
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details
Keywords: Demographics; Marketing; Consumer Behavior; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Argentina
Silvestri, Luciana, and Roberto Vassolo. "Media & Entertainment in Argentina: Doing Business in a Fragmented Society." In Handbook of Spanish Language Media, edited by Alan Albarran. New York: Routledge, 2009.
- October 2023 (Revised March 2024)
- Case
GameStop: Social Media Finds a Cheat Code (A)
By: Joseph Pacelli and Sarah Mehta
This case covers the events leading up to the 2021 GameStop short squeeze. Using GameStop as an illustrative example, the case explores the rise in retail trading, increased financial information sharing on social media, and the gamification of investing enabled by... View Details
Keywords: Value; Stocks; Financial Markets; Social Media; Investment; Applications and Software; Financial Services Industry; United States
Pacelli, Joseph, and Sarah Mehta. "GameStop: Social Media Finds a Cheat Code (A)." Harvard Business School Case 124-005, October 2023. (Revised March 2024.)
- Article
The Entrepreneurial M-Form: Strategic Integration in Global Media Firms
By: T. R. Eisenmann and J. L. Bower
Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry
Eisenmann, T. R., and J. L. Bower. "The Entrepreneurial M-Form: Strategic Integration in Global Media Firms." Organization Science 11, no. 3 (May–June 2000): 348–355.
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.