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November 2005
Background Note

Note on Personal Selling and Sales Management

By: Thomas J. Steenburgh and Das Narayandas

Provides the background materials for the Sales Module in the first-year marketing course taught at HBS. View Details

Keywords: Business Education; Management; Sales; Education Industry

14 Apr 2016
Video

Learning to Innovate

October 1994 (Revised August 2006)
Case

Sport Obermeyer Ltd.

By: Janice H. Hammond and Ananth Raman

The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details

Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Apparel and Accessories Industry; Sports Industry; United States; Hong Kong

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

Apr 14 2016
Interview

Learning to Innovate

Research Summary

Managerial Decision Analysis

By: David E. Bell

David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details

February 2007
Course Overview Note

Instructor's Guide to Globalization of Emerging Markets (GEM)

By: Tarun Khanna and Krishna G. Palepu

Outlines the conceptual approach, thematic focus, and course materials of Globalization of Emerging Markets, a second-year elective MBA course at Harvard Business School. View Details

Keywords: Globalization; Emerging Markets; Curriculum and Courses

Research Summary

Teaching Information Technology

Upton is also developing a tutorial and a case-based module for the MBA program, as well as external audiences. The objective of this work is to develop materials that provide general managers with sufficient knowledge of Information Systems to be effective in the... View Details

December 2010
Supplement

Fortis Industries, Inc. (B)

Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry. View Details

Keywords: Price; Decision Making; Steel Industry

Every manufacturing process leaves waste, but Assistant Professor Deishin Lee believes much of this left-behind material can be put to productive—and profitable—use. Key concepts include:

The concept of "by-product synergy" consists... View Details

November 1985 (Revised July 1989)
Supplement

Signode Industries, Inc. (B)

Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry. View Details

Keywords: Marketing Strategy; Price; Policy; Steel Industry

July 2007 (Revised September 2007)
Module Note

Managing Networked Businesses: Summary Module

By: Thomas R. Eisenmann

Offers pedagogical guidance for instructors teaching the summary module of Managing Networked Businesses, an elective course described in "Managing Networked Businesses: Course Overview for Educators." Also describes how the module materials can be adapted for use in... View Details

Keywords: Networks; Business Organization

Research Summary

Real Options and Financial Decisions Under Uncertainty

Marc L. Bertoneche is developing material relevant to the business world in this field. He is particularly interested in applying the Real Option approach to Brand Valuation. View Details

August 1991
Background Note

Marketing Research

Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research. View Details

Keywords: Marketing

May 2008 (Revised May 2008)
Case

Symyx Technologies, Inc.

By: H. Kent Bowen, Courtney Purrington and Thomas D. Perry

Symyx is a science-based company spun out of Berkeley. Its unique materials technology has been exploited for 10 years, but the company needs a new business model. The company concept required the invention of hardware and software to do high throughput materials... View Details

Keywords: Business Model; Transition; Engineering; Technological Innovation; Resource Allocation; Product Development; Partners and Partnerships; Science-Based Business; Information Infrastructure; Applications and Software

Find at Harvard

Marlous van Waijenburg is an Assistant Professor in the Business, Government, and International Economy Unit at Harvard Business School. She teaches in the MBA required curriculum.

Professor van Waijenburg’s main... View Details

November 1987 (Revised September 1988)
Background Note

Background Note: GM-UAW Negotiations--1984

Material on 1984 negotiations between General Motors and the United Auto Workers, background for a film on the negotiations. Film available from California Newsreel in San Francisco. View Details

Keywords: Negotiation; Labor Unions; Auto Industry