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  • All HBS Web  (13,958)
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  • February 2024
  • Module Note

Data-Driven Marketing in Retail Markets

By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; "Marketing Analytics"; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
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Israeli, Ayelet. "Data-Driven Marketing in Retail Markets." Harvard Business School Module Note 524-062, February 2024.
  • August 2013 (Revised September 2013)
  • Course Overview Note

Entrepreneurship in Healthcare IT Services (EHITS) Fall Term 2013: Course Outline and Syllabus

By: Robert F. Higgins
This is the syllabus and course outline for "Entrepreneurship in Healthcare IT and Services (EHITS)" taught by Prof. Bob Higgins in the fall of 2013. Contains the course overview, objectives, goals and themes. View Details
Keywords: Healthcare Technology; Health Services; Healthcare Ventures; Entrepreneurship; Health Care and Treatment; Information Technology; Health Industry; Health Industry; United States
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Higgins, Robert F. "Entrepreneurship in Healthcare IT Services (EHITS) Fall Term 2013: Course Outline and Syllabus." Harvard Business School Course Overview Note 814-022, August 2013. (Revised September 2013.)
  • Research Summary

Organizational Change: The Market for Corporate Control and the Third Industrial Revolution

Michael C. Jensen is conducting research on organizational change and the corporate control market. Specifically, he is investigating the changing role of the corporation and competing organizational forms, such as leveraged buyout organizations, that are replacing... View Details
  • May 2018 (Revised July 2018)
  • Case

EY China (A): Strengthening Presence in a Critical Market

By: Ashish Nanda, Das Narayandas and Lisa Rohrer
Soon after being named regional managing partner for Ernst & Young (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing EY China. Despite EY Global's commitment to the China practice, EY China’s growth agenda has been reversed, post... View Details
Keywords: Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Leadership; Global Range; Growth and Development Strategy; Emerging Markets; Accounting Industry; China
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Nanda, Ashish, Das Narayandas, and Lisa Rohrer. "EY China (A): Strengthening Presence in a Critical Market." Harvard Business School Case 718-464, May 2018. (Revised July 2018.)
  • 2012
  • Other Unpublished Work

The Instrumental Value of Medical Leadership: Engaging Doctors in Improving Services

By: Richard Bohmer
This paper was commissioned to contribute to The King's Fund's 2012 review of leadership and engagement. View Details
Keywords: Health Care; Service Quality; Quality; Leadership; Service Delivery; Health Care and Treatment; Health Industry
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Bohmer, Richard. "The Instrumental Value of Medical Leadership: Engaging Doctors in Improving Services." King's Fund, London, England, May 2012.
  • August 2013
  • Teaching Note

Seeking Alpha in the Afterlife: CMG Life Services and the Life Settlement Industry

By: Lauren Cohen
Keywords: Investing; Asset Management; Failure; Insurance Industry; United States
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Cohen, Lauren. "Seeking Alpha in the Afterlife: CMG Life Services and the Life Settlement Industry." Harvard Business School Teaching Note 214-014, August 2013.

    The Supply Chain Economy: A New Industry Categorization for Understanding Innovation in Services

    • February 2021
    • Case

    China Rapid Finance: The Collapse of China’s P2P Lending Industry

    By: William C. Kirby, Bonnie Yining Cao and John P. McHugh
    China’s peer-to-peer (P2P) lending industry had over 3,000 platforms at its height in 2015. China Risk Finance (CRF) was one of the country’s P2P success stories. With over 1 million borrowers using CRF’s platform, it raised $60 million in its 2016 IPO on the New York... View Details
    Keywords: Financial Services; P2P Lending; Government And Business; Regulation; Finance; Governing Rules, Regulations, and Reforms; Strategy; Financial Services Industry; China
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    Kirby, William C., Bonnie Yining Cao, and John P. McHugh. "China Rapid Finance: The Collapse of China’s P2P Lending Industry." Harvard Business School Case 321-124, February 2021.
    • April 2013 (Revised November 2013)
    • Case

    Growing Financial Services in India: Aditya Birla Financial Services Group

    By: Paul M. Healy and Rachna Tahilyani
    Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share.... View Details
    Keywords: Regulatory Environment; Finance; Asset Management; Business Growth and Maturation; Transformation; Leadership Development; Leadership Style; Business Processes; Organizational Structure; Organizational Change and Adaptation; Competitive Strategy; Diversification; Segmentation; Financial Services Industry; Financial Services Industry; India
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    Healy, Paul M., and Rachna Tahilyani. "Growing Financial Services in India: Aditya Birla Financial Services Group." Harvard Business School Case 113-059, April 2013. (Revised November 2013.)
    • 23 May 2012
    • News

    Start-Up Customer Service 101

    • June 1990
    • Teaching Note

    Population Services International: The Social Marketing Project in Bangladesh (Abridged), Teaching Note

    By: James E. Austin and Tomas Otto Kohn
    Keywords: Demographics; Social Marketing; Bangladesh
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    Austin, James E., and Tomas Otto Kohn. "Population Services International: The Social Marketing Project in Bangladesh (Abridged), Teaching Note." Harvard Business School Teaching Note 590-118, June 1990.
    • 2003
    • Other Unpublished Work

    Scale and Scope Economies in the Global Advertising and Marketing Services Business

    By: Alvin J. Silk and Ernst R. Berndt
    Keywords: Globalized Firms and Management; Advertising; Marketing; Advertising Industry
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    Silk, Alvin J., and Ernst R. Berndt. "Scale and Scope Economies in the Global Advertising and Marketing Services Business." NBER Working Paper Series, October 2003. (1050 Massachusetts Ave.,Cambridge, MA 02138.)
    • February 2009 (Revised December 2010)
    • Case

    Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry

    By: Willy C. Shih and Jyun-Cheng Wang
    The government-led creation and incubation of the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like Taiwan Semiconductor... View Details
    Keywords: Economic Growth; Industry Structures; State Ownership; Business and Government Relations; Competition; Semiconductor Industry; Taiwan
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    Shih, Willy C., and Jyun-Cheng Wang. "Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry." Harvard Business School Case 609-089, February 2009. (Revised December 2010.)
    • July 2014 (Revised November 2017)
    • Course Overview Note

    Entrepreneurship in Healthcare IT and Services (EHITS) Spring Term 2018: Course Outline and Syllabus

    By: Robert F. Higgins
    This is the syllabus and course outline for "Entrepreneurship in Healthcare IT and Services (EHITS)" taught by Prof. Bob Higgins in the spring of 2018. Contains the course overview, objectives, goals and themes. View Details
    Keywords: Healthcare Technology; Health Services; Healthcare Ventures; Entrepreneurship; Health Care and Treatment; Information Technology; Health Industry; Health Industry; United States
    Citation
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    Higgins, Robert F. "Entrepreneurship in Healthcare IT and Services (EHITS) Spring Term 2018: Course Outline and Syllabus." Harvard Business School Course Overview Note 815-005, July 2014. (Revised November 2017.)
    • Research Summary

    Quality in Service Operations

    Rogelio Oliva is interested in understanding how the operational characteristics of service delivery processes interact with human resource and marketing policies to determine the long term productivity, quality, and profitability of a service operation. Specifically,... View Details
    • September 2019
    • Article

    The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

    By: Andre Boik, Shane Greenstein and Jeffrey Prince
    In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details
    Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy
    Citation
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    Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy." Telecommunications Policy 43, no. 8 (September 2019).
    • April 2005 (Revised November 2005)
    • Case

    Tata Consultancy Services Iberoamerica

    By: Michael Chu and Gustavo Herrero
    To launch its Latin American operations, the Indian IT giant Tata Consultancy Services recruits a seasoned executive who becomes the only non-Indian member of senior management. Reviews the start-up operations, from the site selection to staffing and training, the... View Details
    Keywords: Business Startups; Developing Countries and Economies; Initial Public Offering; Investment; Globalization; Human Resources; Selection and Staffing; Management Teams; Emerging Markets; Problems and Challenges; Consulting Industry; Latin America
    Citation
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    Chu, Michael, and Gustavo Herrero. "Tata Consultancy Services Iberoamerica." Harvard Business School Case 705-020, April 2005. (Revised November 2005.)
    • November 1986 (Revised November 1987)
    • Case

    MG Services

    By: David B. Yoffie
    Keywords: Service Industry
    Citation
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    Yoffie, David B. "MG Services." Harvard Business School Case 387-086, November 1986. (Revised November 1987.)
    • March 1994 (Revised September 1995)
    • Case

    Enron Gas Services

    By: Peter Tufano
    The CEO of Enron Gas Services (EGS), a subsidiary of the largest U.S. integrated natural gas firm, considers the risks and opportunities of selling a variety of natural gas derivatives, both embedded in gas delivery contracts and as free-standing financial contracts.... View Details
    Keywords: Risk Management; Energy Sources; Financial Services Industry; Financial Services Industry
    Citation
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    Tufano, Peter, and Sanjay Bhatnagar. "Enron Gas Services." Harvard Business School Case 294-076, March 1994. (Revised September 1995.)
    • August 2020 (Revised August 2023)
    • Case

    Nubank: Democratizing Financial Services

    By: Michael Chu, Carla Larangeira and Pedro Levindo
    Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
    Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
    Citation
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    Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised August 2023.)
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