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Show Results For
- All HBS Web
(2,973)
- People (5)
- News (779)
- Research (1,417)
- Events (9)
- Multimedia (9)
- Faculty Publications (618)
- 12 Mar 2019
- Blog Post
What I Learned in the Africa Rising Short Intensive Program
sub-national markets they wanted to serve and developed tailored strategies to win in those markets. What lessons should the next generation of Africa-bound business leaders take note of as they plan their entry / operational... View Details
- October 1988 (Revised May 1990)
- Case
Ford Motor Co.: The Product Warranty Program (A)
Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details
Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (A)." Harvard Business School Case 589-001, October 1988. (Revised May 1990.)
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
eliminated the Foundations II program and moved its content elsewhere into the required curriculum. The Society and Enterprise module, for instance, has been integrated into the General Management course, and the Economics and View Details
- 2023
- Working Paper
The Market for Healthcare in Low Income Countries
By: Abhijit Banerjee, Abhijit Chowdhury, Jishnu Das, Jeffrey Hammer, Reshmaan Hussam and Aakash Mohpal
Patient trust is an important driver of the demand for healthcare. But it may also impact supply:
doctors who realize that patients may not trust them may adjust their behavior in response. We
assemble a large dataset that assesses clinical performance using... View Details
Banerjee, Abhijit, Abhijit Chowdhury, Jishnu Das, Jeffrey Hammer, Reshmaan Hussam, and Aakash Mohpal. "The Market for Healthcare in Low Income Countries." Working Paper, July 2023.
- Web
Marketing Curriculum - Faculty & Research
Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell , Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture Tomomichi Amano Spring 2026 Q4 1.5 Managing Customers for Growth Eva Ascarza Fall 2025 Q2 1.5 Doctoral... View Details
- 2023
- Working Paper
Coordinated R&D Programs and the Creation of New Industries
By: Daniel P. Gross and Maria P. Roche
Complex systems technologies—including “deep tech”—are prone to numerous frictions that stymie commercial development. Yet technologies with these features underpin some of the most valuable industries of the past century. We examine how large, mission-oriented... View Details
Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention
Gross, Daniel P., and Maria P. Roche. "Coordinated R&D Programs and the Creation of New Industries." Harvard Business School Working Paper, No. 24-027, April 2023. (Revised October 2024.)
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
we refer to the situation in most emerging markets when specialist institutions and intermediaries—such as executive search firms and business schools—are either completely absent or not functioning as well... View Details
Keywords: by Martha Lagace
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
programs must begin with two hallmark approaches. First is a common understanding of the need for integration, and for both sales and marketing to focus on productive sharing of power, information, and... View Details
Keywords: by Benson Shapiro
- May 2009 (Revised December 2009)
- Teaching Note
Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
- 01 Jun 2012
- News
FIELD 3 Tests Students
each of the 10 sections then pitched their ideas to another section. Afterward, the entire class participated in a stock-market simulation, with each student investing in the 15 business ideas pitched to his or her section. The stock View Details
Keywords: FIELD program
- 2019
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details
Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting and Prediction; Social and Collaborative Networks; Size; Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, 2019.
- August 2022
- Article
The U.S. Approach to Antitrust Policy in Technology Markets
By: Shane Greenstein
This report illustrates the strengths and weaknesses of the U.S. approach to antitrust policy by drawing lessons from three cases: United States v. AT&T, United States v. Microsoft, and United States v. Google. The cases against AT&T and Microsoft are historical cases,... View Details
Greenstein, Shane. "The U.S. Approach to Antitrust Policy in Technology Markets." AEI Digital Platforms and American Life Project (August 2022).
- 01 Mar 2021
- Blog Post
Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer
Short Intensive Programs (SIPs) are courses that offer students a great opportunity to think about career choices, gain practical skills, and explore topics you might otherwise never get to study. These courses run for one week in January... View Details
- 19 Jan 2011
- Research & Ideas
Activist Board Members Increase Firm’s Market Value
Public company shareholders have long complained that corporate boards don't always act in the best interest of their investors. But does the addition of a shareholder-sponsored board member increase the market value of the firm? The... View Details
Keywords: by Carmen Nobel
- 04 Jun 2013
- News
Which is more valuable to Apple, its market share or its brand?
- 2011
- Chapter
Toward a Three-Tier Market for U.S. Home Mortgages
By: Robert C. Pozen
This chapter analyzes the various forms of federal programs to support home mortgages–both government-insured mortgages and privately issued mortgages purchased by Fannie Mae or Freddie Mac. It argues that there will be a third tier of home mortgages created by the... View Details
Pozen, Robert C. "Toward a Three-Tier Market for U.S. Home Mortgages." Chap. 3 in The Future of Housing Finance: Restructuring the U.S. Residential Mortgage Market, edited by Martin Neil Baily, 26–65. Brookings Institution Press, 2011.
- 30 May 2018
- News
HBS Fellowship Program Puts an MBA Within Reach
Richardson, proudly noting that her mother later became a teacher. A native of Arlington, Texas, Richardson received a track scholarship at Baylor University, where she majored in business administration and journalism. After graduation, she merged her analytical and... View Details
- 01 Aug 2002
- News
For Alumni Only: Breakthrough Insights Program Debuts
community are no exception. To give alumni the chance to sample the latest faculty thinking on some of the most pressing business issues of the day, last May the School launched Breakthrough Insights, a new Executive Education program... View Details
Keywords: Laura Singleton
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what... View Details
- April 1990 (Revised April 1992)
- Supplement
Ad Council's AIDS Campaign (B): Program Adoption
By: V. Kasturi Rangan and Janet Montgomery
The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (B): Program Adoption." Harvard Business School Supplement 590-106, April 1990. (Revised April 1992.)