Marketing Of Innovations - Publications - Faculty & Research

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

outside innovators? A: The first main advantage is the presence of multiple parallel paths to solve an innovation problem. In both markets and communities, external View Details

Keywords: by Sean Silverthorne; Technology

2010
Chapter

The Financing of R&D and Innovation

By: Bronwyn H. Hall and Josh Lerner

Evidence on the “funding gap” for investment innovation is surveyed. The focus is on financial market reasons for underinvestment that exist even when externality-induced underinvestment is absent. We conclude that while small and new innovative firms experience high... View Details

Keywords: Research and Development; Innovation and Invention; Venture Capital; Corporate Finance

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01 Dec 2023
News

A Continuum of Innovation

As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details

Keywords: Jennifer Gillespie

Research Summary

Drivers of market entry

In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details

1998
Book

Marketing Kakushin no Jidai 4: Eigyou Ryuutsuu Kakushin (The Age of Marketing Innovation 4: Sales and Distribution Innovation)

By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii

Keywords: Innovation and Invention; Marketing; Sales; Distribution

Citation

2016
Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai

This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details

Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development

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2012
Chapter

Is Private Equity in Emerging Markets Coming of Age?: Evidence of the Mexican Private Equity Market

By: Roberto Charvel and Darek Klonowski

This chapters reviews the potential of the private equity and alternative assets industry in Mexico. View Details

Keywords: Private Equity; Emerging Markets; Latin America; Mexico; Entrepreneurial Finance; Business Ventures; Economics; Finance; Market Design; Financial Services Industry; Latin America; Mexico

Citation

05 Nov 2008
Working Paper Summaries

The Litigation of Financial Innovations

Keywords: by Josh Lerner

September 2018 (Revised May 2021)
Teaching Plan

Eastern Bank: Innovating Through Eastern Labs

By: Karen Mills, Dennis Campbell and Aaron Mukerjee

Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details

Keywords: Banks; Fintech; Innovation; Innovation ＆ Entrepreneurship; Innovation And Strategy; Technological Change; Technology And Innovation Management; Entrepreneurial Management; Intrapreneurship; Banks and Banking; Innovation and Invention; Entrepreneurship; Innovation Strategy; Technological Innovation; Information Technology; Management

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2013
Dictionary Entry

Technology and Innovation Management

By: Elizabeth J. Altman, Frank Nagle and Michael L. Tushman

The goal of this annotated bibliography on technology and innovation is to organize and present the most important literature relevant to a scholar seeking to understand and advance the field. It includes articles that are highly-cited and foundational pieces, as well... View Details

Keywords: Technology; Technological Change; Innovation Streams; Organizational Evolution; Executive Leadership; Organizational Architecture; Information Technology; Technological Innovation; Innovation and Management; Organizational Change and Adaptation; Leadership; Organizational Design

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2020
Working Paper

Iterative Coordination and Innovation

By: Sourobh Ghosh and Andy Wu

Agile management practices from the software industry continue to transform the way organizations innovate across industries, yet they remain understudied in the organizations literature. We investigate the widespread Agile practice of iterative coordination: frequent... View Details

Keywords: Innovation; Goals; Specialization; Coordination; Field Experiment; Software Development; Organizations; Collaborative Innovation and Invention; Goals and Objectives; Integration; Software

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TeachingInterests

Globalization and Emerging Markets

Globalization and Emerging Markets is designed for students who will be investing, managing a business or nonprofit, or working for a government in an emerging market. The unit of analysis of the course ranges from countries to multinational and domestic companies... View Details

11 Apr 2019
News

The DNA of Sustained Innovation

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

pull this off? Focus instead on Big Idea Group's "process of innovation and value creation," says Christensen. Lack of creativity is rarely the reason for lackluster... View Details

Keywords: by Loren Gray

19 Feb 2010
Working Paper Summaries

The Evolution of Science-Based Business: Innovating How We Innovate

Keywords: by Gary P. Pisano

February 2022 (Revised April 2024)
Case

Aleph Farms: A New Culture of Meat

By: Elie Ofek and Jeff Huizinga

Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details

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September 2023
Teaching Note

Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

By: Regina E. Herzlinger

Teaching Note for HBS Case No. 304-009. The case is part of the first module of the Innovating in Health Care course. Its purpose is to demonstrate how to evaluate the “do good” and do well” potential of a health care innovation. View Details

Keywords: Innovation In Healthcare Delivery; Innovation; Obesity; Digital Health; Weight Loss; Health Care and Treatment; Innovation and Management; Business Model; Medical Specialties; Mission and Purpose; Health Industry

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March 2008 (Revised April 2008)
Case

Corning: 156 Years of Innovation

By: H. Kent Bowen and Courtney Purrington

The executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful... View Details

Keywords: Innovation Leadership; Resource Allocation; Product Development; Research and Development; Science-Based Business; Industrial Products Industry

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July 2018 (Revised December 2018)
Case

SOFWERX: Innovation at U.S. Special Operations Command

By: Herman Leonard, Mitchell Weiss, Jin Hyun Paik and Kerry Herman

James “Hondo” Geurts, the Acquisition Executive for U.S. Special Operations Command, was in the middle of his Senate confirmation hearing in 2017 to become Assistant Secretary of the Navy for Research, Development and Acquisition. The questions had a common theme: how... View Details