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      • February 2025
      • Teaching Note

      Influencer-Led Brand Building: Hairitage and the McKnights

      By: William R. Kerr and James Palano
      Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details
      Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry
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      Kerr, William R., and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Teaching Note 825-125, February 2025.
      • February 2025 (Revised April 2025)
      • Case

      Shake Shack's Playbook for the Digital Era

      By: Christopher Stanton, Allison Ciechanover and George Gonzalez
      This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details
      Keywords: Business Model; Customer Satisfaction; Technology Adoption; Brands and Branding; Organizational Culture; Customization and Personalization; Expansion; Digital Transformation; Food and Beverage Industry
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      Stanton, Christopher, Allison Ciechanover, and George Gonzalez. "Shake Shack's Playbook for the Digital Era." Harvard Business School Case 825-136, February 2025. (Revised April 2025.)
      • February 2025 (Revised March 2025)
      • Case

      Accounting for Bitcoin at Block

      By: Charles C.Y. Wang, Seil Kim and Sa-Pyung Sean Shin
      Abstract: This case explores Block Inc.'s accounting practices for Bitcoin transactions and their impact on financial reporting. Following a 10% stock price drop after missing revenue estimates in Q3 2024, Block faced scrutiny over its Bitcoin-driven revenue model.... View Details
      Keywords: Cryptocurrency; Bitcoin; Fair Value Accounting; Revenue Recognition; Business Model; Fluctuation; Volatility; Revenue; Standards; Valuation
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      Wang, Charles C.Y., Seil Kim, and Sa-Pyung Sean Shin. "Accounting for Bitcoin at Block." Harvard Business School Case 125-072, February 2025. (Revised March 2025.)
      • 2025
      • Working Paper

      Discrimination, Rejection, and Job Search

      By: Anne Boring, Katherine Coffman, Dylan Glover and María José González-Fuentes
      We investigate how candidates’ willingness to apply responds to (potential) discrimination and rejection using a simulated labor market. Past work has shown that “blinding” job applications reduces discrimination and increases the rate at which women are hired. Our... View Details
      Keywords: Job Search; Prejudice and Bias; Selection and Staffing; Demographics
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      Boring, Anne, Katherine Coffman, Dylan Glover, and María José González-Fuentes. "Discrimination, Rejection, and Job Search." Working Paper, February 2025.
      • February 2025
      • Supplement

      Intenseye: Powering Workplace Health and Safety with AI (B)

      By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
      Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
      Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
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      Toffel, Michael W., Shane Greenstein, and Sadika El Hariri. "Intenseye: Powering Workplace Health and Safety with AI (B)." Harvard Business School Supplement 625-025, February 2025.
      • 2025
      • Working Paper

      New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout

      By: Tomomichi Amano and Jorge Tamayo
      Retailers are key intermediaries through which consumers encounter innovation in the form of new products. How are these products rolled out within retailers? We observe significant variation in the availability of new products across stores in a large retail chain in... View Details
      Keywords: Managerial Quality; Firm Performance; Diffusion Of Innovation; New Product Rollout; Retailing; Distribution Channels; Product Launch; Management Skills; Retail Industry; Colombia
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      Amano, Tomomichi, and Jorge Tamayo. "New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout." Harvard Business School Working Paper, No. 25-041, February 2025.
      • February 2025
      • Supplement

      Moleskine: Daniela Riccardi Turns the Page

      By: Ryan Raffaelli
      Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
      Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
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      Raffaelli, Ryan. "Moleskine: Daniela Riccardi Turns the Page." Harvard Business School Multimedia/Video Supplement 425-715, February 2025.
      • 2025
      • Working Paper

      Turning Away from the State: Trade Shocks and Informal Insurance in Brazil

      By: Paula Rettl
      How does economic globalization affect vote choices? Conventional wisdom holds that voters who lose from economic integration support parties that propose expanding the welfare state. However, in the Global South, where the state is frequently weak or under-resourced,... View Details
      Keywords: Global Strategy; Globalized Economies and Regions; Governance; Government Administration; Political Elections; Voting; Latin America; Brazil; South America
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      Rettl, Paula. "Turning Away from the State: Trade Shocks and Informal Insurance in Brazil." Harvard Business School Working Paper, No. 25-038, February 2025.
      • February 2025
      • Case

      Abiomed: Clinical Trials and Tribulations

      By: Satish Tadikonda, Faith Robertson and William Marks
      After receiving 510(k) clearance for the Impella 2.5 device, Abiomed had proceeded to conduct a premarket approval (PMA) process as well to prove clinical superiority, earn greater protection, and extend commercial runway. However, in the middle of the clinical trial... View Details
      Keywords: Corporate Disclosure; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Launch; Medical Devices and Supplies Industry
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      Tadikonda, Satish, Faith Robertson, and William Marks. "Abiomed: Clinical Trials and Tribulations." Harvard Business School Case 825-096, February 2025.
      • 2025
      • Working Paper

      Is Love Blind? AI-Powered Trading with Emotional Dividends

      By: De-Rong Kong and Daniel Rabetti
      We leverage the non-fungible tokens (NFTs) setting to assess the valuation of emotional dividends (LOVE), a long-standing empirical challenge in private-value markets such as art, antiques, and collectibles. Having created and validated our proxy, we use deep learning... View Details
      Keywords: NFTs; Non-fungible Tokens; AI and Machine Learning; Valuation; Financial Markets
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      Kong, De-Rong, and Daniel Rabetti. "Is Love Blind? AI-Powered Trading with Emotional Dividends." Working Paper, February 2025.
      • 2025
      • Working Paper

      Tax Planning, Illiquidity, and Credit Risks: Evidence from DeFi Lending

      By: Lisa De Simone, Peiyi Jin and Daniel Rabetti
      This study establishes a plausible causal link between tax-planning-induced illiquidity and credit risks in lending markets. Exploiting an exogenous tax shock imposed by the Internal Revenue Service (IRS) on cryptocurrency gains, along with millions of transactions in... View Details
      Keywords: Cryptocurrency; Taxation; Financial Liquidity; Credit; Financing and Loans; Financial Markets
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      De Simone, Lisa, Peiyi Jin, and Daniel Rabetti. "Tax Planning, Illiquidity, and Credit Risks: Evidence from DeFi Lending." Working Paper, February 2025.
      • February 2025 (Revised February 2025)
      • Case

      Managing Complexity at mymuesli

      By: Thomas Graeber and Stacy Straaberg
      In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
      Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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      Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025. (Revised February 2025.)
      • February 2025
      • Case

      Doing Business in Manila, Philippines

      By: Jill Avery, Harold Zhu and Billy Chan
      This case explores the opportunities and challenges of doing business in the Philippines, focusing on its economic transformation from "the sick man of Asia" to a rising force in Southeast Asia in the decades leading up to 2024. It examines key obstacles like... View Details
      Keywords: Business History; Competitive Strategy; Emerging Markets; Globalization; Logistics; Climate Change; Environmental Sustainability; Transformation; Fashion Industry; Asia; Philippines
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      Avery, Jill, Harold Zhu, and Billy Chan. "Doing Business in Manila, Philippines." Harvard Business School Case 525-048, February 2025.
      • February 2025
      • Case

      Luca de Meo at Renault Group (A)

      By: Emily Truelove, Linda A. Hill and Lydia Begag
      When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
      Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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      Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025.
      • February 2025
      • Case

      Luca de Meo at Renault Group (A) (Abridged)

      By: Emily Truelove, Linda A. Hill and Lydia Begag
      When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
      Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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      Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A) (Abridged)." Harvard Business School Case 425-067, February 2025.
      • February 2025 (Revised May 2025)
      • Case

      Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (A)

      By: Charles C.Y. Wang and Billy Chan
      For years, institutional investors had experienced very limited success in influencing the management of listed companies through shareholder activist campaigns in Korea. The common practice of circular ownership and public resentment toward foreign shareholder... View Details
      Keywords: Financial Reporting; Public Equity; Stocks; Investment Activism; Music Entertainment; Corporate Governance; Success; Business and Shareholder Relations; Entertainment and Recreation Industry; South Korea
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      Wang, Charles C.Y., and Billy Chan. "Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (A)." Harvard Business School Case 125-065, February 2025. (Revised May 2025.)
      • February 2025
      • Supplement

      Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (B)

      By: Charles CY Wang and Billy Chan
      For years, institutional investors had experienced very limited success in influencing the management of listed companies through shareholder activist campaigns in Korea. The common practice of circular ownership and public resentment toward foreign shareholder... View Details
      Keywords: Financial Reporting; Public Equity; Stocks; Investment Activism; Music Entertainment; Corporate Governance; Success; Business and Shareholder Relations; Entertainment and Recreation Industry; South Korea
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      Wang, Charles CY, and Billy Chan. "Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (B)." Harvard Business School Supplement 125-066, February 2025.
      • February 2025
      • Case

      RedBird Capital Partners

      By: Anita Elberse and David Moreno Vicente
      In July 2024, Gerry Cardinale, the founder and managing partner of RedBird Capital Partners (‘RedBird’) has helped orchestrate a high-profile deal in the world of entertainment: one in which Skydance Media (‘Skydance’), a content production studio led by David Ellison... View Details
      Keywords: Film; Television; Superstars; General Management; Investing; Mergers and Acquisitions; Private Equity; Asset Management; Entertainment; Media; Sports; Business or Company Management; Investment; Marketing; Strategy; Financial Services Industry; Sports Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and David Moreno Vicente. "RedBird Capital Partners." Harvard Business School Case 525-049, February 2025.
      • February 2025
      • Case

      Doing Business in Kigali, Rwanda

      By: Andy Zelleke, Martin A. Sinozich, Julianne Bliss and Choetsow Tenzin
      Rwanda’s transformation from a post-genocide recovery effort to one of Africa’s fastest-growing economies presents a compelling case for investors and business leaders. With an ambitious Vision 2050 strategy, Kigali has emerged as a regional hub for trade, innovation,... View Details
      Keywords: Business History; International Relations; Government and Politics; Foreign Direct Investment; Culture; Transformation; Developing Countries and Economies; Economic Growth; Emerging Markets; Rwanda
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      Zelleke, Andy, Martin A. Sinozich, Julianne Bliss, and Choetsow Tenzin. "Doing Business in Kigali, Rwanda." Harvard Business School Case 325-087, February 2025.
      • February 2025
      • Article

      Improving Customer Compatibility with Tradeoff Transparency

      By: Ryan W. Buell and MoonSoo Choi
      Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
      Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
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      Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science 71, no. 2 (February 2025): 1335–1355.
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